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Yearn For More: A Radio Taste For Millennials

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The audio landscape is exploding and has seen a lot of growth across various streams. Radio has long been a trusted companion for people and it continues to be the number one medium that connects people and communities.

Globally, studies and research have also shown that millennials are the biggest audio generation, listening to more content. In fact, it has been said that millennials are the generation that listen to radio the most. According to Nielsen, nine out of 10 millennials listen to radio every week.

In Ghana, the situation is not that far from the global results and that is where a station such as YFM plugs into gap- to be the millennial choice of radio anytime they connect their sets.

The YFM brand has always given a chance to young talent to blister great careers across the various streams of creative arts – media, music, movies among others.

It’s an undeniable fact ever since YFM started in 2009, it has consistently become the radio home to good music and entertainment, hence the taste of the millennials. The radio brand has ruled its niche but critical market (youth) for more than decade. The station has consistently been in the Top 5 English Radio Stations in Ghana, according to GeoPoll’s Market Research.

As put, YFM does it for the love of the “culture and movement”. The radio brand has grown to be recognized by key international media networks such as BBC, MTV, BET among others. It has also become the number one partner station for key millennial-oriented activities and campaigns for big brands and organizations in Ghana with its presenters sometimes leading as key influencers.

Radio is changing. It is becoming more digital driven by content and somehow visuals. This is one area YFM has upped in its content game. As bad as Covid-19 pandemic has become, there has been new on-air initiatives by the brand to keep its audience together.

One is the Lockdown Radio initiative where the station decided to bring on music-related content to engage listeners. This began when there were lockdown restrictions on movement and the station decided to entertain their listeners as they stayed home. During the Easter period there was the YFM Clash of the DJs, a Y triangle tournament with DJs of YFM Accra (107.9), YFM Kumasi (102.5) and YFM Takoradi (97.9) going on a head to head battle to finally settle the debate of supremacy on the turn tables.

To inspire the youth, the station brought on a thought leadership radio segment known as the ‘Y Leaderboard Series’. The series which sits on the Myd Morning Radio Show (MMRS) seeks to develop the youth and provide inspiration to listeners by hosting leaders and achievers in various industries in Ghana and beyond. The weekly series has so far hosted Ghanaian politician Kennedy Agyapong, Actor cum Politician John Dumelo, Rev. Dr. Joyce Aryee, Executive Director of Salt and Light Ministries and Patrick Awuah Jr, Founder of Ashesi University.

The week usually ends with an online and radio party known as the Y Party Pressure which takes the country on a long, smooth and effortless ride over the weekend with good music. “The show celebrates the great work of musicians on the continent. Saturday night is also important as it teaches artistes and listeners that good music lives on,” said Programmes Manager for Y107.9FM, Eddy Blay.

The above initiatives have been visualized with livestreaming on YFM social media handles on Facebook and YouTube as well as trends on Twitter. These shows are also syndicated across other digital platforms where the millennials can be reached with such audios and videos.

The youth radio space in Ghana has seen many shake-ups over the years with YFM always standing tall.

It seems the management of YFM has the magic touch to youth radio programming that no one can decode.

Just keep Yearning for More because more is coming.

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Lifestyle

Radio & Television Personality Kriya Gangiah Shares Five Tips To Keep Your Mental Health In Check

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South Africans have experienced so much throughout our history that we have become a resilient nation. However, this month has been physically and emotionally draining for so many across the country. The country is currently experiencing the third wave of the Covid-19 coronavirus pandemic and the unrest in Gauteng and KwaZulu-Natal has had a massive impact on lives and businesses around the country.

This, naturally, can certainly take a toll on one’s mental and emotional wellbeing. During this chaotic time in life, it’s important to take a step back and ensure that in the eye of the storm, you are taking time out to look after yourself.

Radio and television personality Kriya Gangiah has been open about her experience with mental health during this trying period. “It has taken me a little longer than expected to recover from everything we are dealing with as a country right now,” Kriya explains.

She adds that it’s important to allow yourself time to experience the different emotions that you may be experiencing at this unpredictable time. “Don’t feel bad if you are working from bed for the third week in a row or if you haven’t mowed the lawn yet. It is completely understandable,” Kriya adds.

As she regains control of her mental and emotional health, Kriya shares five tips that have helped her get through this tough time.

Do something for someone else

I recently worked with my family and communities around Gauteng to collect food donations for people affected by the unrest around KZN. Working with other individuals with the goal of helping people made me see that there is positivity around us. Even if you may not have much you can still make a difference in someone else’s life.

Take a day off from social media

The more time I spent on social media the more depressed I was becoming. Seeing images of the chaos mixed between the narcissistic way in which people portray their “perfect” Instagram lives was really starting to affect me. Taking a day really helped clear my mind and find a little bit of clarity.

Try something creative

Being creative doesn’t always have to be about making something but it will help convert your energy into something that you enjoy. You can bake, rearrange the furniture or plant a tree. Anything that is different from your everyday norm.

Pamper yourself

Do something that makes you feel good. Paint your nails, take a long bath, or do a face mask. You can even meditate for a while.

Reach out

We are not alone in this. Most people are experiencing the same feelings that you are. Give a friend or family member a buzz and just catch up. You never know they might need it as well. Remember, if you are struggling right now and don’t have anyone you feel you can share your thoughts and feelings with, organisations like SADAG offer free counselling sessions.

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Lifestyle

Unread Messages! Mista Myles Unpacks A Love Thriller In New 4-track EP

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Afrobeats’ latest favorite, Prince Doodo popularly known within showbiz circles as Mista Myles, isn’t slowing down this time around as he readies for Unread Messages EP.

Discovered by Mimlife Records, Mista Myles is a wonderful vocalist with versatile vocal abilities that square up with the now trending new school sound taking over the music space.

From vocal precision, fluidity, texture, right down to stagecraft, you’ll find an apt delivery from the super talented act as evidenced in previous releases and popular consent. True ingenuity and talent can neither be bought nor faked!

Clear up space on your devices, delete old files, get ready to update playlists, and make room in your minds and hearts for what’s coming! From lyric, melody to overall vibes, don’t say you weren’t forewarned!

Scheduled to be released on the 23rd of July, 2021 across all major online music stores and streaming platforms, Unread Messages EP is sure to give you a run for your craving ears.

The 4-track EP details Afrobeat essentials such as ‘On My Way’, ‘Mind Love’, the Kelvynboy-assisted ‘Bend Ova’, and ‘Baby’. Each track has been tailor-made to maximize your listening experience.

The future might have just been bundled up and delivered a bit earlier than anticipated! Each single screams of the undertones of love and it’s dilly-dallies. It’s a soothing accompaniment for your relationships no matter the type or level of commitment.

Production credits go out to in-house producers for Mimlife Records, WebieJustDidIt, and NixieOfficivl. Anticipate this masterpiece from Mimlife Records!


YouTube link – https://www.youtube.com/watch?v=Fr21U0w7Dfc

Stream preferred music store here –  https://ffm.to/lxe8ogx

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Lifestyle

You Need To See Sara The Dressmaker’s Gorgeous Bridal Gowns – Your Wardrobe Will Thank You

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Sara The Dressmaker might be a new name for some of you, but she is been one of the most popular fashion designers in these last couple of years.

The Ghanaian designer has dressed numerous celebrities such as Ghanaian media personality – Berla Mundi, Victoria Lebenee, Chrystal Kwame-Aryee, KSM, and Ghanaian broadcaster Abeiku Santana.

Over the years, Sara The Dressmaker has established itself as one of the leading couture fashion house in Ghana, with garments characterized by their high-end fabrications and meticulous sewing techniques.

Known for their romantic and sensual nature, Sara The Dressmaker’s bridal gowns will help you shock and awe everyone at your wedding with all their exquisite details. The Ghanian fashion designer has managed to define new standards for high fashion with her gorgeous bridal gowns that blend figure-flattering silhouettes with amazing details and a strong focus on comfort.

https://www.instagram.com/p/CLoYltDpCow/

If you’re a bit of a perfectionist, Sara The Dressmaker’s wedding dresses are the definition of perfection. The brand uses the best fabrics, beadwork, and embroidery designs to create these magical wedding gowns. For a classic couture dress, with luxe silk or all-over lace, a bohemian wedding dress, or a gown with infinite layers of tulle for ultimate romance and impact, Sara The Dressmaker will make your dreams come true.

https://www.instagram.com/p/CQ0ksz3DqtO/

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