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VGMA: A Decade Of Empowering Artistes And Transforming The Music Industry

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When telecommunication giant, Vodafone Ghana took over as the title sponsor of the Ghana Music Awards, observers as well as industry people were not sure how long the union would last

However, given that the union is in its 10th year, it is safe to say the mutual respect between Vodafone Ghana and organisers of the Ghana Music Awards, Charterhouse has waxed stronger yielding many fruits for the partners, Ghanaian musicians and the entertainment industry at large.

Vodafone has delicately nurtured the union and fulfilled its financial obligations for the yearly VGMAs to celebrate deserving Ghanaian and African musicians.

Since assuming the reigns of the VGMAs, the awards celebration has been characterized by innovation, creative concepts and unique programmes designed to empower Ghanaian artistes, enhance their craft and project them onto the world stage.

From Vodafone powering seminars where professionals with requisite knowledge share insights for the artistes to make compelling music, get abreast with technical side of the business such as royalties, copyright and protocols for sampling to general investment tips to avoid squandering wealth, it’s clear the telco giant is keen for artiste empowerment which is integral for the transformation of the music industry.

National Dialogue On Music     

One of such initiatives is the VGMA Music Summit, which has become one of highlights of the celebrations. The Summit forms part of efforts to foster a national broad-based conversation towards the growth of the local industry. It is a stakeholder engagement, drawing on musicians, managers, music producers, distributors, promoters and others. With Ghana’s music industry still facing the phenomenon of artistes unable to fully commercially live off their craft because of a poor ecosystem, discussions focused on the route to redemption. A communique which captures the insights and recommendation is presented to the Ministry of Tourism and Creative Arts.

Bridging The Music Gap

In bridging the gap that exists between the art and academia, the organizers created the VGMA in Schools project. The project seeks to work with schools, offering students interested in a career in music, an opportunity to dialogue with professionals. Artistes including Camidoh, Epixode and Kuami Eugene are some artistes who have mounted the entertainment stages of various Senior High Schools, performing and engaging the animated students.

Rewarding Music With Purpose

Vodafone has also demonstrated commitment to supporting music with real dept and purpose. The telco introduced the Green Awards to celebrate artistes contributing and using music to drive awareness of the need to save the environment. This is in line with the Telco’s purpose-led agenda to promote a sustainable music industry, the company sought to significantly help minimise the insidious impact of the VGMA despite inevitable ecological footprints being left behind at its large music events. A number of eco-friendly initiatives including properly recycling plastics from the tonnes of waste the event produces and promoting e-ticketing were some of the initiatives introduced ahead of the pandemic.

Red Lounge Experience

Besides the glitz and glam of the red-carpet reception and awards ceremony, one key aspect of the celebration that patrons anticipate each year is Vodafone’s Red Lounge. The Red Lounge is a unique display set-up at the foyer of the event venue which provides a rich experience for all customers and stakeholders. The set-up also provides an opportunity for patrons of the event to interact with artistes on a personal level before the show begins and party continues after the show.
 
A Strong Online Presence For Artistes

Continuously committed to bringing value to Ghana’s music space, Vodafone Ghana has availed its new creation ‘Your Business Online’ to enable musicians and industry players to own a personal website. Designed by Vodafone Business, the platform provides all the elements required to build a special brand and grow one’s business online. The platform will create a digital space for artists and industry players to promote their works online. With as little as GHC99, experts will design, build and maintain your online presence – tailoring it exactly how artistes want it and helping them reach a much wider customer base.

The VGMA22, slated for June 25 and 26, 2021 sees Adina, KiDi, Diana Hamilton, Kuami Eugene, Medikal and Sarkodie battle it out for the Artiste of the Year   category.


From 2011 since Vodafone Ghana became title sponsor, the Artiste of the Year trophy has been lifted by VIP (2011) – Hiplife, Sarkodie (2012) – Hiplife/Hiphop, R2Bees (2013) – Hiplife/Highlife/Hiphop, Shatta Wale (2014) – Reggae/Dancehall, Stonebwoy (2015) – Reggae/Dancehall, EL (2016) – Hiplife/Hiphop, Joe Mettle (2017) – Gospel, Ebony (2018) – Dancehall/Afropop, No winner (2019) and Kuami Eugene (2020) – Highlife.

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NEWS

Samini Knows No Stopping, Out With ‘Burning’ EP

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Samini is enjoying such an illustrious career, spanning almost 2 decades and he still wants to end the year on the high. A new single already on rotation, a mega concert billed for Christmas and now, a new EP in the mix.

Samini is a consummate artiste; highly revered among his peers and the entire music industry. Without a doubt, he’s also had a good run in the corporate space, arguably being the first artiste to land a major long-lasting endorsement deal with MTN and currently on another with FBN Bank.

With (7) seven successful albums and over 100 hit songs and collaborations, rocking the stages both local and international, with tons of awards to his credit, Samini is the undisputed king – for many!

He is ranked as one of the best live performers ever and there’s no argument about it. He knows how to get noticed by his audience with his unique style.

Going by the moniker, the contested tag of ‘King of African Dancehall’ – Samini has cemented that claim by producing some of the biggest chart-topping Reggae/Dancehall tunes over the years.

Known primarily for his proficiency in Reggae/Dancehall – Samini has been versatile since the start of his career – tinkering with other genres, from Hiplife to Highlife to Afrobeats.

On ‘Burning’, Samini enlists Loud City Music, Monie Beatz, and Finchy as producers with the legendary Kaywa as an arranger and mixer.

Efya, Kofi Kinaata, Medikal offered assistance in the 6-track Extended Playlist.

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NEWS

Bediako The POET Premieres Debut Poem “The God”

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Motivational Speaker turn Poet, Bediako The POET has premiered his debut poem “The God”.

Inspired by nature, live experiences and the word of God, Bediako The POET took up poetry as a means to share the word of God the masses in a new way.

“No one inspired me into poetry, but as a motivational speaker, I took poetry as a tool to express my thought about God and nature to people who love the word.

Link to Poem > https://www.youtube.com/watch?v=Isvn8OuLP7k

“We have millions of people to convey message of the almighty to but I chose poetry so that it will sound different and unique.” Bediako the Poet revealed.

The poem titled “The God” was recorded at Hard Time Recording Studio.

People who listen to this piece will be inspired, touched and wonder in awe as to how great our God is.

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NEWS

TOME TEAMS UP WITH LEGENDURY BEATZ ON AMAPIANO TRACK ‘WAIT’

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Nigerian Canadian Singer & Songwriter Tomi Akanbi popularly & professionally known as Tome teamed up with hit record producing duo Legendury Beatz for her latest single which is an Amapiano hit titled ‘WAIT’.

The Single is the first song off her 12-track album: ‘No Long Talk’, which is set to be released early next year.

It’s been just over a year since Tome released her JUNO Award-winning Reggae single; “I Pray” which featured Jamaican superstar Sean Kingston, and she looks set to close this year out in style with this new Amapiano hit. The talented songstress crosses over successfully to the Amapiano sound & dominates the beat with her self assuredness, swagger & cheeky bravado on the delivery. Tome declares notably on The second bridge of the song that “even Aliko Dangote does not have my kind of money & even Otedola doesn’t have my kind of cash”, giving us a glimpse into Tome’s extremely lofty aspirations. 

The beat is distinguished by its high-pitched piano melodies, Kwaito basslines, and low tempo South African house rhythms blended with percussions which Tome glides on crisply with her vocals.

With Wait, Tome has delivered a masterpiece that the world can rock to not just during the end of the year festivities, but also into next year.

According to her, “She states that I want to dominate global sounds, Amapiano is a global sound; not just for now, but for the future. So I had to give it my best shot for the culture and to create something timeless with a life of its own that people in Africa and the World could vibe to”

Listen on your preferred Streaming Platform here. 

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