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Universal Music Group And Leading African Streaming Service Boomplay Expand License To Cover 47 Countries Across The Continent

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New licensing agreement will significantly boost the availability of UMG’s African and International repertoire to music fans across Africa ; New markets include South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal; with UMG catalog now also widely available across French-speaking territories for first time.

Boomplay , the leading music streaming and download service based in Africa and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new landmark licensing agreement that will extend licensing of UMG’s global music catalog from 7 to 47 countries across the African continent, as part of an extended relationship that will benefit African musicians and talent and expand the listening experience for Boomplay users across Africa.

In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years. Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50million monthly active users (MAU). The renewal and expansion of this licensing deal with UMG, will enable African music fans across the continent to experience the best in both domestic African and International talent.

As one of the first entrants in Africa, Boomplay has been at the forefront of the music streaming market since 2015 and has a deep understanding of the local market. Now the leading African platform, in December 2020, Boomplay surpassed the 100 million app downloads milestone on Google Play. During this time, Boomplay has supported numerous African artists, across a variety of projects, including: The “concert of the year” – which saw UMG-signed Nigerian singer songwriter Tiwa Savage shut down Lagos with her debut performance of 49-99 and saw Boomplay invest in the first-ever documentary film focused on the history of Afrobeats.

Boomplay also gave away 250 million megabytes of data to users free of charge, so they could stream music online during the COVID-19 pandemic. Boomplay and UMG East Africa held conferences that brought together industry stakeholders to find ways of growing and supporting the African music community even further, as highlighted by Boomplay’s announcement to commit $1 million to support up-and-coming artists from the continent.

This agreement underscores UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world.

Over the past 5 years, UMG has taken a holistic approach to expanding operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco alongside UMG’s longstanding operations in South Africa. This presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists on the ground across Africa and globally.

Boomplay users will now have access to UMG’s extensive catalog of both local and global recording artists and labels including: Tiwa Savage (Nigeria), Nasty C (SA), Mi Casa (SA), Sauti Sol (Kenya), Cassper Nyovest (SA), Toofan (Togo), Tekno (Nigeria), Suspect 95 (Côte d’Ivoire), Brenda Fassie (SA), Tenor (Cameroon), Black Coffee (SA), Dena Mwana (DRC), Singuila (DRC), Locko (Cameroon), Hugh Masekela (SA), Charlotte Dipanda (Cameroon), Diamond Platnumz (Tanzania), Alpha P (Nigeria), Tomi Owo (Nigeria), Cysoul (Cameroon), Major League Djz (SA), Fior De Bior (Côte d’Ivoire), Larry Gaaga (Nigeria), Prince Kaybee (SA) alongside international artists from the world’s largest music catalog including: Da Baby, Drake, Lil Baby, Justin Bieber, The Weeknd, Ariana Grande, Selena Gomez, Stevie Wonder, Billie Eilish, Booba, Dadju, Tasha Cobbs, Niska, Lionel Richie, Rihanna, Motown’s Catalog and Bob Marley.

UMG’s African Labels will also be supported under the new agreement including: Def Jam Africa, the continent’s first label dedicated entirely to the best in African hip-hop, afrobeat and trap music which launched in five countries in 2020, Motown Gospel Africa, AI Records, Afroforce1 and other distributed labels including: Kalawa Jazzmee, Aristokrat, Family Tree and Soulistic amongst others. The agreement also includes artists and labels distributed via Electromode and Ingrooves Music Group within the continent.

Recent projects include the release of Rhythms Of Zamunda: Music Inspired By Coming 2 America. The acclaimed 16-track Def Jam Africa compilation traces a musical roadmap through Western, Eastern, and South African soundscapes, introducing listeners to some of the continent’s most exciting artists was released last week.

Boomplay’s Director of Content & Strategy, Phil Choi, added “Since our original deal with UMG, the African music industry has seen exponential growth and made huge strides towards being the next powerhouse that it should be. We’re excited to continue partnering with the UMG team to help promote their African and international artists by bringing their catalogue to even more regions across Africa.

Franck Kacou, Managing Director, Universal Music Africa, who lead’s Universal Music Group’s activity across French-speaking Africa said, “We are excited for our artists and labels to be available now to music fans across these 25 French speaking countries, but also to reach audiences across the rest of the continent. Africa is rich with artistic talent and musical culture and continues to inspire millions of Africans for whom music is an essential part of their daily lives. Working alongside Boomplay, we will help introduce these talents to new audiences, as the appetite for music continues to grow throughout these countries.”

Sipho Dlamini, CEO, Universal Music Group, South Africa and Sub-Saharan Africa, said, “We are delighted to expand our relationship with Boomplay, who over the past few years have shown themselves to be dedicated to providing the best in music to fans across the continent. Through this extended agreement, Boomplay will now help supply improved access to the world’s largest and most diverse music catalog to their broad user base, as we continue to introduce the best in African and international music to the rapidly growing streaming audience across Africa.”

Tosin Sorinola, Director of Artist and Media relations said, “We are very optimistic that this expansion will further embed the blossoming relationship between both parties. As a platform, we are committed to ensuring that we help artists spread their music and that our users have access to all the music they love wherever they are. This expansion will afford us an opportunity to help open up more music to our users and opportunities for artists in the new regions.”

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EVENT NEWS

Kriya Gangiah To Host The 2022 Kyalami 9 Hour

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In 2019, Kyalami made a welcome return to the international motorsport calendar as the iconic 9 Hour endurance race returned as part of the Intercontinental GT Challenge series.

The 9 Hour was again held in 2020 notwithstanding the restrictions imposed by the global covid pandemic. The race returns in 2022 (rescheduled from December 2021) as the final round of the 2021 Intercontinental GT Challenge – Powered by Pirelli, having visited Europe (Spa 24 Hour) and the USA (Indianapolis 8 Hour).

The event will be held from the 3rd to the 5th of February 2022 at the Kyalami Grand Prix Circuit and local radio and television presenter Kriya Gangiah is set to host inserts on the Intercontinental GT Challenge social media pages alongside other industry experts Tasmin Pepper, Ernest Page, Daniel Haynes and Nicole Naude. Kriya will also form part of the live broadcast on SuperSport.

Kriya and the other presenters will give fans an inside look at the major racing event as they show fans what goes on behind the scenes. They will be talking to pit crew, chefs and other industry experts and will even give fans an inside look at what goes down inside the VIP lounges.

On the iconic event returning to South Africa, Kriya says “The Kyalami 9 Hour is one of the most prestigious races in the Intercontinental GT Challenge and the fact that it has come back to South Africa means that it forms part of the series with Europe (in Spa) and the United States (in Indianapolis). Having it in South Africa really shows the progress that South Africa is making as a destination for motorsport.”

She adds that she is thrilled to be a part of such an iconic event. “Being a part of the Kyalami 9 Hour as social media and live broadcast host is such an honour and it’s so great to see not only the international teams, but the South African teams as well, giving their all on the course. I am really proud of how our local team is developing and I can’t wait to give you an inside look at all the action on the IntercontinentalGTChallenge social media pages and on SuperSport.”

The 9 Hour race has a long history at Kyalami with the first race being hosted at the circuit’s inaugural meeting held on the 4th of November 1961. The 9 Hour race was hosted at Kyalami until the mid-1980’s with many races won by Ferrari and Porsche amongst other great racing marques. Drivers contested the 9 Hour from all around the world with race winners including David Piper, Derek Bell and Jacky Ickx.

The return of the race to Kyalami in 2019 has ensured that the mystic and heritage, that made the 9 Hour and international success, continues for a new generation to experience and enjoy.

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EVENT NEWS

Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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EVENT NEWS

KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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