New licensing agreement will significantly boost the availability of UMG’s African and International repertoire to music fans across Africa ; New markets include South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal; with UMG catalog now also widely available across French-speaking territories for first time.
Boomplay , the leading music streaming and download service based in Africa and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new landmark licensing agreement that will extend licensing of UMG’s global music catalog from 7 to 47 countries across the African continent, as part of an extended relationship that will benefit African musicians and talent and expand the listening experience for Boomplay users across Africa.
In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years. Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50million monthly active users (MAU). The renewal and expansion of this licensing deal with UMG, will enable African music fans across the continent to experience the best in both domestic African and International talent.
As one of the first entrants in Africa, Boomplay has been at the forefront of the music streaming market since 2015 and has a deep understanding of the local market. Now the leading African platform, in December 2020, Boomplay surpassed the 100 million app downloads milestone on Google Play. During this time, Boomplay has supported numerous African artists, across a variety of projects, including: The “concert of the year” – which saw UMG-signed Nigerian singer songwriter Tiwa Savage shut down Lagos with her debut performance of 49-99 and saw Boomplay invest in the first-ever documentary film focused on the history of Afrobeats.
Boomplay also gave away 250 million megabytes of data to users free of charge, so they could stream music online during the COVID-19 pandemic. Boomplay and UMG East Africa held conferences that brought together industry stakeholders to find ways of growing and supporting the African music community even further, as highlighted by Boomplay’s announcement to commit $1 million to support up-and-coming artists from the continent.
This agreement underscores UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world.
Over the past 5 years, UMG has taken a holistic approach to expanding operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco alongside UMG’s longstanding operations in South Africa. This presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists on the ground across Africa and globally.
Boomplay users will now have access to UMG’s extensive catalog of both local and global recording artists and labels including: Tiwa Savage (Nigeria), Nasty C (SA), Mi Casa (SA), Sauti Sol (Kenya), Cassper Nyovest (SA), Toofan (Togo), Tekno (Nigeria), Suspect 95 (Côte d’Ivoire), Brenda Fassie (SA), Tenor (Cameroon), Black Coffee (SA), Dena Mwana (DRC), Singuila (DRC), Locko (Cameroon), Hugh Masekela (SA), Charlotte Dipanda (Cameroon), Diamond Platnumz (Tanzania), Alpha P (Nigeria), Tomi Owo (Nigeria), Cysoul (Cameroon), Major League Djz (SA), Fior De Bior (Côte d’Ivoire), Larry Gaaga (Nigeria), Prince Kaybee (SA) alongside international artists from the world’s largest music catalog including: Da Baby, Drake, Lil Baby, Justin Bieber, The Weeknd, Ariana Grande, Selena Gomez, Stevie Wonder, Billie Eilish, Booba, Dadju, Tasha Cobbs, Niska, Lionel Richie, Rihanna, Motown’s Catalog and Bob Marley.
UMG’s African Labels will also be supported under the new agreement including: Def Jam Africa, the continent’s first label dedicated entirely to the best in African hip-hop, afrobeat and trap music which launched in five countries in 2020, Motown Gospel Africa, AI Records, Afroforce1 and other distributed labels including: Kalawa Jazzmee, Aristokrat, Family Tree and Soulistic amongst others. The agreement also includes artists and labels distributed via Electromode and Ingrooves Music Group within the continent.
Recent projects include the release of Rhythms Of Zamunda: Music Inspired By Coming 2 America. The acclaimed 16-track Def Jam Africa compilation traces a musical roadmap through Western, Eastern, and South African soundscapes, introducing listeners to some of the continent’s most exciting artists was released last week.
Boomplay’s Director of Content & Strategy, Phil Choi, added “Since our original deal with UMG, the African music industry has seen exponential growth and made huge strides towards being the next powerhouse that it should be. We’re excited to continue partnering with the UMG team to help promote their African and international artists by bringing their catalogue to even more regions across Africa.
Franck Kacou, Managing Director, Universal Music Africa, who lead’s Universal Music Group’s activity across French-speaking Africa said, “We are excited for our artists and labels to be available now to music fans across these 25 French speaking countries, but also to reach audiences across the rest of the continent. Africa is rich with artistic talent and musical culture and continues to inspire millions of Africans for whom music is an essential part of their daily lives. Working alongside Boomplay, we will help introduce these talents to new audiences, as the appetite for music continues to grow throughout these countries.”
Sipho Dlamini, CEO, Universal Music Group, South Africa and Sub-Saharan Africa, said, “We are delighted to expand our relationship with Boomplay, who over the past few years have shown themselves to be dedicated to providing the best in music to fans across the continent. Through this extended agreement, Boomplay will now help supply improved access to the world’s largest and most diverse music catalog to their broad user base, as we continue to introduce the best in African and international music to the rapidly growing streaming audience across Africa.”
Tosin Sorinola, Director of Artist and Media relations said, “We are very optimistic that this expansion will further embed the blossoming relationship between both parties. As a platform, we are committed to ensuring that we help artists spread their music and that our users have access to all the music they love wherever they are. This expansion will afford us an opportunity to help open up more music to our users and opportunities for artists in the new regions.”
Guinness Unfolds An Incredible Story Of Black Shines Brightest With Incredible Zigi
Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed ‘Black Shines Brightest’.
‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.
Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.
Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.
In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.
Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels – @GuinnessGhana.
Just like Incredible Zigi, Guinness is bursting with life. It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.
Juliet Bawuah Wins African Woman In Sport Award
The Group Head of Sports at Media General (TV3, 3FM, Onua FM, Onua TV, Connect FM, Akoma FM), Juliet Bawuah has won this year’s African Woman in Sport award at the GSport Awards.
Held in South Africa on Tuesday August 31, Juliet beat off competition from South African footballer Ode Fulutudilu and Violet Jubane, a Zimbabwean football administrator.
“Honoured to have won the Imperial African Woman in Sport award at last night’s GSport Awards in South Africa. This is a win for all African women in sport putting in effort to achieve their set goals. Big thanks to the jury and fans who voted @gsport4girls #gsport16 #SheOwnsHerSuccess,” she posted on Twitter.
The GSport Awards was founded in 2006 by South African Cricket Presenter Kass Naidoo to celebrate and promote African women in sport.
This year marked the award’s 16th edition.
The GSport recognition adds to a tall list of awards and nominations Juliet continues to receive. It is coming on the back of her recent nomination in the 2021 EMY Awards Young Achiever of the Year category.
Her other professional recognitions include: Video Short Feature Shortlist and Video Athlete Profile Shortlist, 2020 International Sport Press Association (AIPS) Awards. Previously, in the same scheme in 2019, she was Top Ranked Entrant (Number 1 work in Africa, 7th in the World – Video Short Feature category); Finalist, Sports Journalist of the Year, National Communications Awards (2020, Ghana), Winner, Sports Journalist of the Year, National Communications Awards (2019, Ghana), Winner, Ghana Outstanding Women Awards (GOWA), Sports Journalist (2019) and Finalist, Sports Media Pearl Awards, Dubai, UAE, 2015).
Prior to TV3, Juliet worked at CITI FM, ETV, Metro TV, Goal, CafOnline, Euronews’ sister station, Africanews. She is also a Contributor for Premier League TV, LA Liga TV, BBC, Aljazeera, and the Turkish broadcaster TRT.
Juliet is Radio Netherlands Training Centre (RNTC) trained and an alumna of the US State Department-sponsored International Visitor Leadership Program (IVLP). Her other professional affiliations cover Ballon d’Or (Women’s Category) – Member, Voting Jury, CAF African Footballer of the Year – Member, Voting Jury, FourFourTwo Awards – Member, Voting Jury, CAF Media Expert – Member, Panel, International Sports Journalists Association (AIPS) – Member, Sports Writers Association of Ghana (SWAG) – Member and the Ghana Journalists Association (GJA) – Member.
Juliet is Founder of the Africa Women’s Sports Summit, CEO of Sportted Ghana Limited, a boutique sports agency and also the immediate past Brand & Strategy Relations Manager at Ghana Premier League side Berekum Chelsea.
BBNaija: Biggie Serves The Ultimate Twist As Jackie B And Jay Paul Emerge Heads Of House
For this week’s Head of House (HoH) challenge, the BBNaija Shine Ya Eye housemates were all gingered to bring their A-game after the triple eviction last Sunday night. In a shocking twist, Big Brother told the housemates that tonight’s HoH challenge and nomination process would be rolled into one.
The male and female to finish the fastest would become the ‘Heads’ of House and will share the lounge as well as receive joint immunity. At the end of the challenge, the other 15 housemates will be put up for possible eviction.
The first challenge required the housemates to drink whatever number they roll on the dice. The second challenge required the housemates to eat eggs soaked in a milky concoction before moving on to the next challenge. For challenge number three, the housemates had to enter the slimy pool and pick two keys, which they dropped in a bucket held by a skeleton. The fourth challenge required them to crawl slowly across a slippery path from one end to another. And for the fifth and final challenge, the housemates used a straw to transfer a reddish concoction into beakers.
Saga had the honour of starting the game, but luck wasn’t on his side as he didn’t find any of the keys. Nini took on the challenge, tried very hard not to puke and ended up without a key. WhiteMoney gave it his best but didn’t find a key as well. At the end of the grueling challenge, Jackie B and Jay Paul emerged winners of the double HoH whilst the rest of the housemates were automatically put up for possible eviction on Sunday, 5 September.
The voting lines opened on Monday at 8pm and will close on Thursday, 2nd September at 9pm.
Voting will be on the Africa Magic website and via the MyDStv and MyGOtv apps. Abeg is the headline sponsor of Big Brother Naija season 6, and the associate sponsor is Patricia.
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