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Twitter Partners With Afrochella 2021 – New Hashmoji And #AfrochellaSpaces Launched

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Afrochella is back, and Twitter is set to be the converging point for the Afrochella community, having recently announced its sponsorship of the annual music and cultural festival. The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.

With a series of live events on the platform and on-site activations lined up, Twitter will be at the heart of Afrochella conversations, providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.

Afrochella is an annual Ghanaian music & experiential festival that showcases the vibrant work of African creatives & entrepreneurs. With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa. The festival aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.

Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter. The Spaces will host artists performing at the festival, and will provide an opportunity for them to connect and interact directly with fans. There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.

“This partnership represents a unique opportunity to share in the richness of Afrochella, and a deepening of our commitment to being a home for diverse peoples, cultures and perspectives. We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations on the Timeline. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond”, said Uche Adegbite, Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation program.

In a statement, Abdul Karim Abdullah, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella said, “We couldn’t be more excited to have Twitter onboard as partners to deliver an unforgettable Afrochella experience this year. Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”

In addition to the December 28th concert, with recently announced mainstage headliners Wizkid, Kojo Antwi and StoneBwoy,  Afrochella will host an African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.

Follow #Afrochella, #Afrochella2021 and #Afrochella21 on Twitter for updates and to join the conversation.

About Twitter, Inc.

Twitter is what’s happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let’s talk.

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EVENT NEWS

Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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Juliet Ibrahim Collaborates With United Airlines For “A Toast To Life” Book Tour

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Ghanaian actress Juliet Ibrahim teams up with global airline company United Airlines as she is set to tour America with her book ‘A Toast To Life’.

This collaboration comes as Juliet Ibrahim was recognized as one of the 100 Most Influential People of African Descent under 40 by MIPAD.

As a Mipadian, The Actress will be working with United Airlines to promote their routes across continents.

Announcing the new partnership via social media, a delighted Juliet, expressed how it will be easier to go on her tour due to the convenience of a direct flight from Ghana and Nigeria to the United States of America.

She wrote; ” Super excited to be collaborating with @united this January as I tour the USA with my book @atoasttolifebook Flying direct from Ghana and Nigeria to Dulles airport is so convenient! Let the globetrotting #2022 begin!!! Thanks to @mipad100 for the connect. #USAtriploading #Traveltheworld #United #MyUnitedJourney”

‘A Toast To Life’ is a highly acclaimed auto-biography detailing how Juliet Ibrahim survived three civil wars and how she lost some family members while her family was trying to escape from rebels. The book also reveals her survival from rape and sexual abuse, the ups and downs of her previous relationships, dealing with self-esteem issues, depression and Motherhood.

‘A Toast To Life’ is available for purchase online on Amazon, Kindle, and in several bookstores.

United Airlines is a major American-owned company that flies direct from Ghana and Nigeria to the United States of America and vice versa. The airline operates a large domestic and international route network spanning cities large and small across the United States and all six inhabited continents. United Airlines is the third-largest airline in the world and the actress turn author is indeed going global.

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