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Ogilvy Africa Unveils FEED – Region’s First Real-Time Marketing Product

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Ogilvy Africa today announced the rollout of the region’s first real-time marketing product that offers social intelligence and analytics, community management and content innovations; in a unified offering.

Christened FEED, the product aims to connect brands to popular culture to keep pace with rapidly changing audience interest. FEED is being rolled out across Africa in a phased manner. The agency chose June 23rd as the launch date to commemorate the 109th birth anniversary of its global founder, David Ogilvy.

“With FEED, we are delighted to see real-time marketing become a reality in this region. Brands have recognized the importance of having their finger on the consumer’s pulse for decades now, and there are several offerings in the market to serve different aspects of that opportunity. The agility and compatibility of these offerings however, remains a challenge. FEED has been developed to evolve the disparate offerings into one complete solution.”, said Vikas Mehta, CEO – Ogilvy Africa.

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The first phase starts in Kenya with command centres and physical infrastructure set up in Nairobi. Having completed over three months of beta testing with some of existing clients of Ogilvy Africa, FEED will be rolled out in its next phase in Ghana, Zambia and Tanzania. By the end of the year, the offering will be available to clients throughout the continent. Besides, every deployment has the capacity to serve the entire continent from any location and is expandable to unlimited users.

The FEED ecosystem combines three components, or the three Ps – Platform-People-Process. Every deployment starts with an audit of the technology environment and a customized solution-stack is deployed that complements the existing assets, instead of replacing them. FEED can go-live in 6-12 weeks of audit, depending on the scale and complexity of the operation.

Upon deployment, clients have an option to get an on-site team placed in their premises running a command-centre supported by off-site teams stationed in Ogilvy Africa’s offices. The working process is designed to provide width and depth of skills while being agile enough to work in 24-hour sprints.

“While technology is available to all, technology alone seldom solves a problem. The added layer of our talent, combined with FEED’s proprietary process are key. We’ve designed the process to put agility at the heart of the setup that delivers real-time, consistently” Said Mehta.

FEED is available in light, standard and plus packages; allowing a wide spectrum of organisations to benefit from it.

It’s worth noting that a significant part of the testing period for FEED coincided with the physical restrictions around the region due to COVID 19. The accelerated digital-adoption of the past three months has allowed FEED to be stress-tested on several occasions, helping make its process more robust.

For a free demo of FEED, drop a line to Riku.Vassinen@ogilvyafrica.com

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EVENT NEWS

Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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Juliet Ibrahim Collaborates With United Airlines For “A Toast To Life” Book Tour

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Ghanaian actress Juliet Ibrahim teams up with global airline company United Airlines as she is set to tour America with her book ‘A Toast To Life’.

This collaboration comes as Juliet Ibrahim was recognized as one of the 100 Most Influential People of African Descent under 40 by MIPAD.

As a Mipadian, The Actress will be working with United Airlines to promote their routes across continents.

Announcing the new partnership via social media, a delighted Juliet, expressed how it will be easier to go on her tour due to the convenience of a direct flight from Ghana and Nigeria to the United States of America.

She wrote; ” Super excited to be collaborating with @united this January as I tour the USA with my book @atoasttolifebook Flying direct from Ghana and Nigeria to Dulles airport is so convenient! Let the globetrotting #2022 begin!!! Thanks to @mipad100 for the connect. #USAtriploading #Traveltheworld #United #MyUnitedJourney”

‘A Toast To Life’ is a highly acclaimed auto-biography detailing how Juliet Ibrahim survived three civil wars and how she lost some family members while her family was trying to escape from rebels. The book also reveals her survival from rape and sexual abuse, the ups and downs of her previous relationships, dealing with self-esteem issues, depression and Motherhood.

‘A Toast To Life’ is available for purchase online on Amazon, Kindle, and in several bookstores.

United Airlines is a major American-owned company that flies direct from Ghana and Nigeria to the United States of America and vice versa. The airline operates a large domestic and international route network spanning cities large and small across the United States and all six inhabited continents. United Airlines is the third-largest airline in the world and the actress turn author is indeed going global.

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