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Ogilvy Africa Unveils FEED – Region’s First Real-Time Marketing Product

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Ogilvy Africa today announced the rollout of the region’s first real-time marketing product that offers social intelligence and analytics, community management and content innovations; in a unified offering.

Christened FEED, the product aims to connect brands to popular culture to keep pace with rapidly changing audience interest. FEED is being rolled out across Africa in a phased manner. The agency chose June 23rd as the launch date to commemorate the 109th birth anniversary of its global founder, David Ogilvy.

“With FEED, we are delighted to see real-time marketing become a reality in this region. Brands have recognized the importance of having their finger on the consumer’s pulse for decades now, and there are several offerings in the market to serve different aspects of that opportunity. The agility and compatibility of these offerings however, remains a challenge. FEED has been developed to evolve the disparate offerings into one complete solution.”, said Vikas Mehta, CEO – Ogilvy Africa.

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The first phase starts in Kenya with command centres and physical infrastructure set up in Nairobi. Having completed over three months of beta testing with some of existing clients of Ogilvy Africa, FEED will be rolled out in its next phase in Ghana, Zambia and Tanzania. By the end of the year, the offering will be available to clients throughout the continent. Besides, every deployment has the capacity to serve the entire continent from any location and is expandable to unlimited users.

The FEED ecosystem combines three components, or the three Ps – Platform-People-Process. Every deployment starts with an audit of the technology environment and a customized solution-stack is deployed that complements the existing assets, instead of replacing them. FEED can go-live in 6-12 weeks of audit, depending on the scale and complexity of the operation.

Upon deployment, clients have an option to get an on-site team placed in their premises running a command-centre supported by off-site teams stationed in Ogilvy Africa’s offices. The working process is designed to provide width and depth of skills while being agile enough to work in 24-hour sprints.

“While technology is available to all, technology alone seldom solves a problem. The added layer of our talent, combined with FEED’s proprietary process are key. We’ve designed the process to put agility at the heart of the setup that delivers real-time, consistently” Said Mehta.

FEED is available in light, standard and plus packages; allowing a wide spectrum of organisations to benefit from it.

It’s worth noting that a significant part of the testing period for FEED coincided with the physical restrictions around the region due to COVID 19. The accelerated digital-adoption of the past three months has allowed FEED to be stress-tested on several occasions, helping make its process more robust.

For a free demo of FEED, drop a line to Riku.Vassinen@ogilvyafrica.com

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EVENT NEWS

Guinness Unfolds An Incredible Story Of Black Shines Brightest With Incredible Zigi

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Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed ‘Black Shines Brightest’.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.

Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.

Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.

In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.

Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels – @GuinnessGhana.

Just like Incredible Zigi, Guinness is bursting with life. It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.

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Juliet Bawuah Wins African Woman In Sport Award

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The Group Head of Sports at Media General (TV3, 3FM, Onua FM, Onua TV, Connect FM, Akoma FM), Juliet Bawuah has won this year’s African Woman in Sport award at the GSport Awards.

Held in South Africa on Tuesday August 31, Juliet beat off competition from South African footballer Ode Fulutudilu and Violet Jubane, a Zimbabwean football administrator.

“Honoured to have won the Imperial African Woman in Sport award at last night’s GSport Awards in South Africa. This is a win for all African women in sport putting in effort to achieve their set goals. Big thanks to the jury and fans who voted @gsport4girls #gsport16 #SheOwnsHerSuccess,” she posted on Twitter.

The GSport Awards was founded in 2006 by South African Cricket Presenter Kass Naidoo to celebrate and promote African women in sport.

This year marked the award’s 16th edition.

The GSport recognition adds to a tall list of awards and nominations Juliet continues to receive. It is coming on the back of her recent nomination in the 2021 EMY Awards Young Achiever of the Year category.

Her other professional recognitions include: Video Short Feature Shortlist and Video Athlete Profile Shortlist, 2020 International Sport Press Association (AIPS) Awards. Previously, in the same scheme in 2019, she was Top Ranked Entrant (Number 1 work in Africa, 7th in the World – Video Short Feature category); Finalist, Sports Journalist of the Year, National Communications Awards (2020, Ghana), Winner, Sports Journalist of the Year, National Communications Awards (2019, Ghana), Winner, Ghana Outstanding Women Awards (GOWA), Sports Journalist (2019) and Finalist, Sports Media Pearl Awards, Dubai, UAE, 2015).

Prior to TV3, Juliet worked at CITI FM, ETV, Metro TV, Goal, CafOnline, Euronews’ sister station, Africanews. She is also a Contributor for Premier League TV, LA Liga TV, BBC, Aljazeera, and the Turkish broadcaster TRT.

Juliet is Radio Netherlands Training Centre (RNTC) trained and an alumna of the US State Department-sponsored International Visitor Leadership Program (IVLP). Her other professional affiliations cover Ballon d’Or (Women’s Category) – Member, Voting Jury, CAF African Footballer of the Year – Member, Voting Jury, FourFourTwo Awards – Member, Voting Jury, CAF Media Expert – Member, Panel, International Sports Journalists Association (AIPS) – Member, Sports Writers Association of Ghana (SWAG) – Member and the Ghana Journalists Association (GJA) – Member.

Juliet is Founder of the Africa Women’s Sports Summit, CEO of Sportted Ghana Limited, a boutique sports agency and also the immediate past Brand & Strategy Relations Manager at Ghana Premier League side Berekum Chelsea.

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BBNaija: Biggie Serves The Ultimate Twist As Jackie B And Jay Paul Emerge Heads Of House

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For this week’s Head of House (HoH) challenge, the BBNaija Shine Ya Eye housemates were all gingered to bring their A-game after the triple eviction last Sunday night. In a shocking twist, Big Brother told the housemates that tonight’s HoH challenge and nomination process would be rolled into one.

The male and female to finish the fastest would become the ‘Heads’ of House and will share the lounge as well as receive joint immunity. At the end of the challenge, the other 15 housemates will be put up for possible eviction.

The first challenge required the housemates to drink whatever number they roll on the dice. The second challenge required the housemates to eat eggs soaked in a milky concoction before moving on to the next challenge. For challenge number three, the housemates had to enter the slimy pool and pick two keys, which they dropped in a bucket held by a skeleton. The fourth challenge required them to crawl slowly across a slippery path from one end to another. And for the fifth and final challenge, the housemates used a straw to transfer a reddish concoction into beakers.

Saga had the honour of starting the game, but luck wasn’t on his side as he didn’t find any of the keys. Nini took on the challenge, tried very hard not to puke and ended up without a key. WhiteMoney gave it his best but didn’t find a key as well. At the end of the grueling challenge, Jackie B and Jay Paul emerged winners of the double HoH whilst the rest of the housemates were automatically put up for possible eviction on Sunday, 5 September.

The voting lines opened on Monday at 8pm and will close on Thursday, 2nd September at 9pm.

Voting will be on the Africa Magic website and via the MyDStv and MyGOtv apps. Abeg is the headline sponsor of Big Brother Naija season 6, and the associate sponsor is Patricia.

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