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KUPANDA HOLDINGS TO MAKE MULTIMILLION DOLLAR EQUITY INVESTMENT IN MAVIN RECORDS

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Lagos-based MAVIN RECORDS, Africa’s industry-leading music label, announces its multimillion-dollar equity investment partnership with KUPANDA HOLDINGS. Mavin is focused on scaling operations to meet the rapidly growing international demand for African music, on growing its roster and on strengthening its services across A&R, touring, marketing, distribution, publishing and partnerships.

“Our mission is to grow Mavin Global into the music powerhouse of Africa”, explains Michael Collins Ajereh a.k.a Don Jazzy, Mavin Global President and Founder. “By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”

Mavin is home to iconic African artists like Tiwa Savage and Korede Bello. Since its inception in 2012, Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram, both to reach local audiences and grow significant fanbases among the African diaspora in the US, Europe and UK.

This investment will enable the company to strengthen this advantage as it develops brand partnerships that support its artists’ values and stories.

“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry,” said Tega Oghenejobo, Chief Operating Officer of Mavin Global.

Nigeria is the most populous country in Africa with a population of 180 million, and its music industry is projected to grow rapidly with increasing smartphone penetration and the popularity of Youtube, Twitter, Instagram and, increasingly, digital streaming platforms.

Across Africa, in cities like Lagos and Abidjan, the market for live shows is increasing as well. Meanwhile, according to the most recent publicly available data from industry trade body, IFPI, the global recorded music market grew by 8.1% in 2017, reaching $17.3 billion that year on the strength of digital streaming revenue. That growth is expected to have continued in 2018,presenting an excellent environment for Mavin to market its music globally.

“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world. We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.” said Bobby Pittman, Co-Founder and Managing Partner at Kupanda Capital.

“This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally.” said Linda Oramasionwu-Leverette, Co-Founder and Partner at Kupanda Capital.

Korede Bello, whose global breakout hit “Do Like That” has been streamed over 200 million times worldwide, is among the artists enthusiastic about the partnership. “I’m overjoyed to be part of this new era for Mavin. With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.”

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MzVee Endorses Geisha’s Natural Skincare Range

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The natural skincare range in Ghana is the fastest growing in the beauty category, with many leaning towards organic and natural skincare products due to their eco-friendly nature and the adverse effects of using synthetic and chemicalized products.

Consumers are savvy now more than ever and with the help of social media, industry experts, key opinion leaders and influencers who have tested and tried products that are more useful than others help to share knowledge on the ‘must go to’ products for any and everything including skincare products.

These influencers include MzVee, who has recently shone light to this new normal of using natural skincare products.

Popularly known as a natural girl especially after her hit song, “Natural Girl,” she was recently unveiled the new brand ambassador for Geisha’s new range of natural products; Geisha Moringa Oil and Geisha Black Soap, and has used the platform to carry on the message of the essence of being a natural girl in totality especially since many youths look up to her as an icon to emulate in terms of her natural glowing skin aside her artistry.

According to MzVee, “we don’t get to choose many things in this life, so I choose to use the best soap that helps me to look all natural always. I use Geisha African Strength, which is the Geisha Moringa and Black soap to give my skin a soft and glowing skin which is for all skin types”.

Geisha moringa soap is made up of glycerin and moringa oil, these ingredients help to moisturize the skin leaving it soft, moisturize and glowing whiles Geisha black soap has uniquely crafted cleansers combined with activated charcoal and cocoa butter that is able to cleanse your skin leaving it smooth and glowing.

She advises that long stressful and tiring days filled with so many activities must always be washed away with the Geisha African Strength variants, which help to wash away the blocked pores, leaving the skin fresh and acne

For MzVee, staying beautiful is a lifestyle which is made much more naturally easier with Geisha.

Watch the video in link below: https://youtu.be/kMwfp9cLkHU

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NEWS

WANI Gives Us A Modern-day African Classic With Lagos City Vice 2

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At the forefront of ‘Modern AfroRnB’ in Nigeria, Nigerian-American singer and songwriter, WANI, gives us a modern-day African classic with the release of his sophomore EP, Lagos City Vice 2.

Pegged to have delivered one of the most significant RnB projects to come out of Africa this year, WANI’s 9 track EP has all the right ingredients not only to set himself apart, but to make Lagos City Vice 2 a timeless body of work that music lovers will enjoy for years to come.

“This day has been three years in the making. I never really go into things with expectations, but I do have personal goals for myself. I’m banking on this project being the one to put me on the MAP! It’s a modern-day African classic,” expresses WANI.

WANI’s Lagos City Vice 2 is now out via Platoon and you can stream or download it here: https://platoon.lnk.to/lagos-city-vice-2

Playing out like a soundtrack in a day in the life of WANI, Lagos City Vice 2 reflects growth and transparency in WANI’s journey as he navigates the life of an independent artist and the vices of Lagos city.

“As an artist my job is to accurately document the life around me in musical form. My first project was made while I was in Uni and that was naturally a more carefree time in my life and you can tell because it accurately reflected in the music – themes revolved strictly around partying which is actually what I was doing,” reveals WANI.

He adds: “I moved back to Lagos after Uni so in all honesty this project is the real Lagos City Vice. I didn’t want to fix what wasn’t broken but at the same time it was important for me to show a bit more transparency to the people that have grown to love WANI.”

Listen out for “LEVEL”, a standard celebratory track where WANI thanks God for bringing him to where he is now on his journey, a long way from where he started – “bumps along the road feel more intense when you’re independent and have figured most of it yourself but the reward is worth it.”

In direct contradiction is “GOD BLESS THE CHILD” which shows emotions more along the lines of fear and anxiety’s that come with the journey rather than the over confidence reaching a new level up might give.

Focus single going into the EP release, the love soaked “JAILER”, narrates WANI’s desire to give the girl he lusts after a comfortable life, from material finances to a peaceful relationship free of romantic drama.

Watch the glamourous music video here – https://www.youtube.com/watch?v=yGm4Awoeomk

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NEWS

DAVIDO REUNITES WITH FOCALISTIC FOR HUGE NEW SINGLE “CHAMPION SOUND”

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Multi-award-winning Nigerian superstar DAVIDO reunites with South African sensation Focalistic on his brand new single “Champion Sound”, here. The two artists first connected earlier this year on the monster remix of Focalistic’s Amapiano hit “Ke Starwhich US publication Time Magazine listed as one of the ‘Best Songs Of 2021 So Far’.

Produced by Amapiano heavyweights Caltonic SA and Tee Jay, CHAMPION SOUND sees Davido and Focalistic trade off flows on the track which captures the vibrancy of the popular South African genre that is rapidly growing worldwide. Catch both stars the dance-fuelled visuals, set against the London landscape and directed by Dalia Dias here.

Closing 2020 with the momentous release of A BETTER TIME, which is fast approaching a staggering 400M combined streams across all platforms and 32 million views across the official videos; Davido continues to cement himself as one of the biggest artists in Africa. The album dominated the No.1 position in the Apple Music charts across 8 territories, including Nigeria, where it maintained this spot for 4 consecutive weeks.

The release of CHAMPION SOUND follows the recent announcement of Davido return to perform live in concert at the UK’s O2 Arena on March 5th 2022. Tickets available here.

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