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Jon Savage Gets Real On Content Creation And Podcasting

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Jon Savage has, for years, been at the forefront of content creation. Inspired to think differently, Jon continues to push boundaries when it comes to creating content that is memorable, exciting and out-of-the-box. After his years on 5FM ended, Jon started an online radio platform called ‘The Eye’ which housed the popular show ‘What’s Your Poison’. The segment saw Jon candidly speaking to guests over a bottle of whisky. Now, the segment has evolved into a podcast of its own.

As ‘What’s Your Poison?’ continues to gain momentum, Jon opens up about his journey in the podcasting space and shares some insight into how you can start a podcast of your very own in just a few quick and easy steps.

We know you as the former 5FM presenter and content king, but who is Jon Savage away from his profession? 

I’m one of the founders of InBroadcasting, a very exciting company that specialises in innovations in digital broadcasting. We are deep in the trenches of podcasting, digital retail radio, live-streaming, youtubers and even Whatsapp – anything that can be used as a broadcast channel, we use it – we are developing and creating and monetizing content through innovative channels and also integrating in to traditional channels like TV and radio. In addition I work with HaveYouHeard  – an extremely agile through-the-line agency with offices in CT, JHB, Durban and London – as head of content where we have created incredible projects together such as AMPD Studios by Old Mutual. I also have my podcast series, run The Eye Radio, a feature film (Stone Cold Jane Austen) and founded BUSQR – the world’s first live donations payment solution for artists and performers. But my main job is dad and husband!

What was the turning point in your career that led you to start ‘What’s Your Poison’? 

When COVID-19 smashed the world into pieces, the digital space was set alight overnight. I was working crazy hours for the first few months and combined with not being able to leave the house, I was feeling a lot of pressure building up and it was becoming untenable. One day, I just started up the podcast (it used to be a radio show on my radio station, The Eye). It wasn’t really a thought, I just needed an excuse to drink whisky and have ridiculous chats with awesome people to take my mind off things. It immediately took off so I just kept going. It’s still the thing I do to relax.

What was a defining moment in the beginning phase of the podcast that you still look back on today?

During my very first episode, I had booked a guest who didn’t arrive! I was live streaming on Facebook waiting for him to jump on for about an hour and I was getting drunker and drunker until I was a total mess live on Facebook. My friend (and genius comedian) Nik Rabinowitz saw this happening and sent me a message that he’d be happy to jump on. So, my first guest was Nik and I tried to interview him but while I was absolutely up-the-tree! It was a ridiculous interview but it set the tone for podcast and I’ve never looked back since. Thank you Nik!

How did your previous experience in broadcasting prep you for your podcasting journey?

To be honest, great content is all about the art of story-telling. To me, I’m mostly platform agnostic. I want to tell the story on the medium that will best tell the story. So podcasting, radio, film, tv, YouTube are all the same to me. They’re just different ways to reach people that require slightly adjusted ways of telling the story. At HYH, we practice something called “Splitting the content atom”.  This means that you can start with an interesting conversation and turn it into a TV show (short and concise), a podcast (long and unedited), a YouTube video (longer than a TV show but edited and with the ability for commentary), an Instagram post (a bite size piece), a TikTok video (a provocative bite-sized piece), a FB post, a Clubhouse meeting, a Whatsapp broadcast, a branded digital radio piece, etc. – all from one single event.

What are some of the challenges you face when it comes to podcasting? 

There are two major challenges: consistency and quality niche-focussed content. If you can figure out those two, then you’re off to the races.

Throughout your career, if you had to pick out a few special moments, what would they be and why? 

Launching AMPD Studios by Old Mutual has been a dream come true, upsetting Kings of Leon tremendously and making them hate me was terrible but special, debuting my feature film ‘Stone Cold Jane Austin’ at the Cannes Film Festival was life-affirming, presenting The PowerNite of Rock on 5FM was amazing, and my band Cassette opening for Pink on her South African tour with 30 000 people singing our songs back at us stands out as a career high point. Oh, I’m proud of every episode of What’s Your Poison and not for any egotistical reason but because every week I think the podcast format has managed to capture something historic that people will still listen to in years to come 🙂

How easy is it to start a podcast?

Ri.diculous.ly.

What advice do you have for someone who wants to start podcasting? 

Stop wasting your time reading this and do it. There is nothing stopping you except you.

You are also a director at InBroadcasting. Tell us a little more about that.

InBroadcasting is an exciting business in which we are forging new ground in the digital universe from retail radio through to podcasting to live-streaming. At our core, we focus on building powerful content strategies for our clients and building platforms for brands to start to own their own audiences. Some of our current projects include launching Nasty C’s latest podcast which is number one on the national podcast charts (and the number 1 business podcast throughout Africa) as well as building Sportscene Radio, a combination of digital and retail radio. Their online radio station is getting tremendous growth and we believe we will be contending with some of the biggest radio stations in the country within the next few months.

‘What’s Your Poison?’ has new episodes premiering weekly on Spotify, Apple Podcasts and on YouTube and can be found www.jonsavage.com.

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EVENT NEWS

Guinness Unfolds An Incredible Story Of Black Shines Brightest With Incredible Zigi

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Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed ‘Black Shines Brightest’.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.

Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.

Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.

In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.

Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels – @GuinnessGhana.

Just like Incredible Zigi, Guinness is bursting with life. It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.

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Juliet Bawuah Wins African Woman In Sport Award

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The Group Head of Sports at Media General (TV3, 3FM, Onua FM, Onua TV, Connect FM, Akoma FM), Juliet Bawuah has won this year’s African Woman in Sport award at the GSport Awards.

Held in South Africa on Tuesday August 31, Juliet beat off competition from South African footballer Ode Fulutudilu and Violet Jubane, a Zimbabwean football administrator.

“Honoured to have won the Imperial African Woman in Sport award at last night’s GSport Awards in South Africa. This is a win for all African women in sport putting in effort to achieve their set goals. Big thanks to the jury and fans who voted @gsport4girls #gsport16 #SheOwnsHerSuccess,” she posted on Twitter.

The GSport Awards was founded in 2006 by South African Cricket Presenter Kass Naidoo to celebrate and promote African women in sport.

This year marked the award’s 16th edition.

The GSport recognition adds to a tall list of awards and nominations Juliet continues to receive. It is coming on the back of her recent nomination in the 2021 EMY Awards Young Achiever of the Year category.

Her other professional recognitions include: Video Short Feature Shortlist and Video Athlete Profile Shortlist, 2020 International Sport Press Association (AIPS) Awards. Previously, in the same scheme in 2019, she was Top Ranked Entrant (Number 1 work in Africa, 7th in the World – Video Short Feature category); Finalist, Sports Journalist of the Year, National Communications Awards (2020, Ghana), Winner, Sports Journalist of the Year, National Communications Awards (2019, Ghana), Winner, Ghana Outstanding Women Awards (GOWA), Sports Journalist (2019) and Finalist, Sports Media Pearl Awards, Dubai, UAE, 2015).

Prior to TV3, Juliet worked at CITI FM, ETV, Metro TV, Goal, CafOnline, Euronews’ sister station, Africanews. She is also a Contributor for Premier League TV, LA Liga TV, BBC, Aljazeera, and the Turkish broadcaster TRT.

Juliet is Radio Netherlands Training Centre (RNTC) trained and an alumna of the US State Department-sponsored International Visitor Leadership Program (IVLP). Her other professional affiliations cover Ballon d’Or (Women’s Category) – Member, Voting Jury, CAF African Footballer of the Year – Member, Voting Jury, FourFourTwo Awards – Member, Voting Jury, CAF Media Expert – Member, Panel, International Sports Journalists Association (AIPS) – Member, Sports Writers Association of Ghana (SWAG) – Member and the Ghana Journalists Association (GJA) – Member.

Juliet is Founder of the Africa Women’s Sports Summit, CEO of Sportted Ghana Limited, a boutique sports agency and also the immediate past Brand & Strategy Relations Manager at Ghana Premier League side Berekum Chelsea.

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BBNaija: Biggie Serves The Ultimate Twist As Jackie B And Jay Paul Emerge Heads Of House

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For this week’s Head of House (HoH) challenge, the BBNaija Shine Ya Eye housemates were all gingered to bring their A-game after the triple eviction last Sunday night. In a shocking twist, Big Brother told the housemates that tonight’s HoH challenge and nomination process would be rolled into one.

The male and female to finish the fastest would become the ‘Heads’ of House and will share the lounge as well as receive joint immunity. At the end of the challenge, the other 15 housemates will be put up for possible eviction.

The first challenge required the housemates to drink whatever number they roll on the dice. The second challenge required the housemates to eat eggs soaked in a milky concoction before moving on to the next challenge. For challenge number three, the housemates had to enter the slimy pool and pick two keys, which they dropped in a bucket held by a skeleton. The fourth challenge required them to crawl slowly across a slippery path from one end to another. And for the fifth and final challenge, the housemates used a straw to transfer a reddish concoction into beakers.

Saga had the honour of starting the game, but luck wasn’t on his side as he didn’t find any of the keys. Nini took on the challenge, tried very hard not to puke and ended up without a key. WhiteMoney gave it his best but didn’t find a key as well. At the end of the grueling challenge, Jackie B and Jay Paul emerged winners of the double HoH whilst the rest of the housemates were automatically put up for possible eviction on Sunday, 5 September.

The voting lines opened on Monday at 8pm and will close on Thursday, 2nd September at 9pm.

Voting will be on the Africa Magic website and via the MyDStv and MyGOtv apps. Abeg is the headline sponsor of Big Brother Naija season 6, and the associate sponsor is Patricia.

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