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Brushing Teeth Not Part Of Bedtime Routine For Millions Of Children

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A third of children around the world are failing to brush their teeth twice a day, according to new global study commissioned by Pepsodent and released to mark World Oral Health Day. Based on this research, a concerning issue has emerged: a failure to brush at bedtime, something that is proven to cause health and social issues in children, for both the short and long term.

5,000 parents and children were surveyed across eight countries, revealing that 30% of children do not brush twice a day and one in four do not brush their teeth every night. Those children who skip the bedtime brush are twice as likely to have poor oral health as those who brush every night. They are also over 40 per cent more likely to experience frequent oral pain, making them miss twice as many days at school. Around the world, this equates to a potential 293.5 million missed school days over the course of one year due to oral pain.

Despite most parents reporting that their children brush twice a day, when questioned, 39% say they sometimes let them go to bed without brushing. Nearly 4 in 10 even admits they let their children skip brushing as a reward. With oral hygiene habits a typical example of a ‘learned behaviour’ it is vital that parents set a good example to their children in order to protect their smiles in the future, both by ensuring they brush twice daily with fluoride toothpaste and by caring for their own teeth.

Dentists agree that always brushing at night is a vital step in an oral care routine. Dr. Edward Ohene-Marfo explains, “Brushing both day and night can cut tooth decay up to 50% for children compared to brushing once daily. Brushing at night is critical as children’s mouths also produce less saliva when they sleep meaning germs and bacteria have the perfect environment to thrive.”

The impact of skipping the night-time brush does not stop at the oral health benefits, but also has hidden impacts, which are arguably just as serious, including on the child’s confidence. Of those children who say they do not always brush at night, one in five say they have been teased because of their teeth, while one in three say that they find it difficult to make friends and socialise with others.

Since 2005, Pepsodent has partnered with the FDI (World Dental Federation), an independent organisation representing over 1 million dentists, on our Brush Day and Night campaign as well as World Oral Health Day each year, to drive awareness and promote oral health. As part of this ongoing commitment, Pepsodent has developed Brush, Story, Sleep with behaviour change and dental experts. This initiative will be launched to coincide with World Oral Health Day 2020 on Friday March 20, the largest global awareness campaign for oral health.

Pepsodent’s Brush, Story, Sleep aims to make the bedtime experience fun and educational by encouraging children to brush their teeth for two minutes every night before rewarding them with a fun bedtime story. In making night-brushing something that children look forward to and want to do, behavioural scientists know that it is more likely to be practised regularly, which in turn leads to it becoming a habitual behaviour.

Joel Boateng, Category Manager, Unilever Ghana says, “We’re delighted to introduce “The Adventures of Little Brush Big Brush” storybook and a night-time brushing calendar from Pepsodent, as engaging tools to make brushing fun, so that children will look forward to brushing before bed. Our brand is on a mission to eradicate preventable oral disease so everyone can unlock the power of their smile.

This is our latest initiative building on over 25 years of helping to improve the oral care habits of millions around the world with our Brush Day and Night school programmes and free dental check-ups. The Brush Story, Sleep campaign has been developed with behaviour science experts and we hope this will help grow Pepsodent’s positive impact in new ways, helping families create a lifelong habit of brushing at night.”

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Kriya Gangiah To Host The 2022 Kyalami 9 Hour

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In 2019, Kyalami made a welcome return to the international motorsport calendar as the iconic 9 Hour endurance race returned as part of the Intercontinental GT Challenge series.

The 9 Hour was again held in 2020 notwithstanding the restrictions imposed by the global covid pandemic. The race returns in 2022 (rescheduled from December 2021) as the final round of the 2021 Intercontinental GT Challenge – Powered by Pirelli, having visited Europe (Spa 24 Hour) and the USA (Indianapolis 8 Hour).

The event will be held from the 3rd to the 5th of February 2022 at the Kyalami Grand Prix Circuit and local radio and television presenter Kriya Gangiah is set to host inserts on the Intercontinental GT Challenge social media pages alongside other industry experts Tasmin Pepper, Ernest Page, Daniel Haynes and Nicole Naude. Kriya will also form part of the live broadcast on SuperSport.

Kriya and the other presenters will give fans an inside look at the major racing event as they show fans what goes on behind the scenes. They will be talking to pit crew, chefs and other industry experts and will even give fans an inside look at what goes down inside the VIP lounges.

On the iconic event returning to South Africa, Kriya says “The Kyalami 9 Hour is one of the most prestigious races in the Intercontinental GT Challenge and the fact that it has come back to South Africa means that it forms part of the series with Europe (in Spa) and the United States (in Indianapolis). Having it in South Africa really shows the progress that South Africa is making as a destination for motorsport.”

She adds that she is thrilled to be a part of such an iconic event. “Being a part of the Kyalami 9 Hour as social media and live broadcast host is such an honour and it’s so great to see not only the international teams, but the South African teams as well, giving their all on the course. I am really proud of how our local team is developing and I can’t wait to give you an inside look at all the action on the IntercontinentalGTChallenge social media pages and on SuperSport.”

The 9 Hour race has a long history at Kyalami with the first race being hosted at the circuit’s inaugural meeting held on the 4th of November 1961. The 9 Hour race was hosted at Kyalami until the mid-1980’s with many races won by Ferrari and Porsche amongst other great racing marques. Drivers contested the 9 Hour from all around the world with race winners including David Piper, Derek Bell and Jacky Ickx.

The return of the race to Kyalami in 2019 has ensured that the mystic and heritage, that made the 9 Hour and international success, continues for a new generation to experience and enjoy.

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Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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