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Araba Sey Emphasizes On The Need For Branding In Career/Business Building



Branding is more than just the name or logo of your business. Besides that, good branding could as well all start from the name you give to your brand. The name you choose for your brand can help in inveigling people to your business.

Branding helps you to distinct yourself from your competitors. It makes you stand out and makes you unique. Good branding can be fully achieved when you are well enlightened about your brand or business even before you start; knowing the value your brand is going to provide and the reason or purpose for creating that brand.It helps you to be able to position your brand well to the public knowing the nature or structure of the brand or business you are venturing into.

In branding oneself you need to identify or determine your target market. You need to ensure your brand stands out and that your target market recognizes it and is aware of it. Your brand identity means revealing exactly or in detail what you do concerning your job and making your target market or public understand your brand.

It’s not just about creating a brand identity and awareness but trying to ensure that your brand perceptions are positive and correct. You need to make known the core qualities and benefits of your brand to your target market. What sets you apart from other brands.

Another salient factor worth mentioning is giving your clients or target market an exceeding expectation to build loyalty and even recommend your brand or business to other people to work with.This is where you create your “Brand Personality”.

Always consider the judgements or responses of the public or your target market in terms of credibility, quality, consideration and how superior your brand is as compared to other competing brands and assess these judgements and work on how to maintain or improve on the perceived credibility, quality and superiority of your brand.

Brand reviews from the public or your target market is very significant (the negativities and positivities).Publicize the encouraging reviews from customers or clients. Work on the flaws that are pointed out to you or made mention by your customers. Your brand is defined by customers’ overall perception of your business.

Always be consistent with your brand or in what you do. Consistency portrays positivity and makes your target market confident in your brand. It attracts recommendations from satisfied clients to other people. Consistency would also avoid customers or your target market having to look elsewhere when there is a break in business.

Engage brand influencers or people who are admired in society to endorse your brand or business. It adds value to your brand and pulls or attracts more customers or clients. It convinces people that your business, products or services are genuine. People are more convinced or confident in patronizing or buying from brands familiar to them.

Prioritize or make sure not to lose relationship with clients who are consistent in patronizing or purchasing your products. Establish good customer relations with them as well or whoever purchases your products for the first time. It speaks well of your brand. Customer relations could either drive people away or attract people to your brand.

Be innovative and creative. You can take an anonymous survey on competing brands. Try and identify their strengths and weakness and see how best you could use that to your advantage. The survey would help you strategize on how you could beat other competing brands to pull customers to your side.

Network with people wherever you find yourself . It’s a smart way of having the opportunity to make known or talk about your brand to them. The higher the promotion of your brand the higher the visibility of your brand. Visibility attracts customers within a short time.

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MzVee Endorses Geisha’s Natural Skincare Range



The natural skincare range in Ghana is the fastest growing in the beauty category, with many leaning towards organic and natural skincare products due to their eco-friendly nature and the adverse effects of using synthetic and chemicalized products.

Consumers are savvy now more than ever and with the help of social media, industry experts, key opinion leaders and influencers who have tested and tried products that are more useful than others help to share knowledge on the ‘must go to’ products for any and everything including skincare products.

These influencers include MzVee, who has recently shone light to this new normal of using natural skincare products.

Popularly known as a natural girl especially after her hit song, “Natural Girl,” she was recently unveiled the new brand ambassador for Geisha’s new range of natural products; Geisha Moringa Oil and Geisha Black Soap, and has used the platform to carry on the message of the essence of being a natural girl in totality especially since many youths look up to her as an icon to emulate in terms of her natural glowing skin aside her artistry.

According to MzVee, “we don’t get to choose many things in this life, so I choose to use the best soap that helps me to look all natural always. I use Geisha African Strength, which is the Geisha Moringa and Black soap to give my skin a soft and glowing skin which is for all skin types”.

Geisha moringa soap is made up of glycerin and moringa oil, these ingredients help to moisturize the skin leaving it soft, moisturize and glowing whiles Geisha black soap has uniquely crafted cleansers combined with activated charcoal and cocoa butter that is able to cleanse your skin leaving it smooth and glowing.

She advises that long stressful and tiring days filled with so many activities must always be washed away with the Geisha African Strength variants, which help to wash away the blocked pores, leaving the skin fresh and acne

For MzVee, staying beautiful is a lifestyle which is made much more naturally easier with Geisha.

Watch the video in link below:

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WANI Gives Us A Modern-day African Classic With Lagos City Vice 2



At the forefront of ‘Modern AfroRnB’ in Nigeria, Nigerian-American singer and songwriter, WANI, gives us a modern-day African classic with the release of his sophomore EP, Lagos City Vice 2.

Pegged to have delivered one of the most significant RnB projects to come out of Africa this year, WANI’s 9 track EP has all the right ingredients not only to set himself apart, but to make Lagos City Vice 2 a timeless body of work that music lovers will enjoy for years to come.

“This day has been three years in the making. I never really go into things with expectations, but I do have personal goals for myself. I’m banking on this project being the one to put me on the MAP! It’s a modern-day African classic,” expresses WANI.

WANI’s Lagos City Vice 2 is now out via Platoon and you can stream or download it here:

Playing out like a soundtrack in a day in the life of WANI, Lagos City Vice 2 reflects growth and transparency in WANI’s journey as he navigates the life of an independent artist and the vices of Lagos city.

“As an artist my job is to accurately document the life around me in musical form. My first project was made while I was in Uni and that was naturally a more carefree time in my life and you can tell because it accurately reflected in the music – themes revolved strictly around partying which is actually what I was doing,” reveals WANI.

He adds: “I moved back to Lagos after Uni so in all honesty this project is the real Lagos City Vice. I didn’t want to fix what wasn’t broken but at the same time it was important for me to show a bit more transparency to the people that have grown to love WANI.”

Listen out for “LEVEL”, a standard celebratory track where WANI thanks God for bringing him to where he is now on his journey, a long way from where he started – “bumps along the road feel more intense when you’re independent and have figured most of it yourself but the reward is worth it.”

In direct contradiction is “GOD BLESS THE CHILD” which shows emotions more along the lines of fear and anxiety’s that come with the journey rather than the over confidence reaching a new level up might give.

Focus single going into the EP release, the love soaked “JAILER”, narrates WANI’s desire to give the girl he lusts after a comfortable life, from material finances to a peaceful relationship free of romantic drama.

Watch the glamourous music video here –

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Multi-award-winning Nigerian superstar DAVIDO reunites with South African sensation Focalistic on his brand new single “Champion Sound”, here. The two artists first connected earlier this year on the monster remix of Focalistic’s Amapiano hit “Ke Starwhich US publication Time Magazine listed as one of the ‘Best Songs Of 2021 So Far’.

Produced by Amapiano heavyweights Caltonic SA and Tee Jay, CHAMPION SOUND sees Davido and Focalistic trade off flows on the track which captures the vibrancy of the popular South African genre that is rapidly growing worldwide. Catch both stars the dance-fuelled visuals, set against the London landscape and directed by Dalia Dias here.

Closing 2020 with the momentous release of A BETTER TIME, which is fast approaching a staggering 400M combined streams across all platforms and 32 million views across the official videos; Davido continues to cement himself as one of the biggest artists in Africa. The album dominated the No.1 position in the Apple Music charts across 8 territories, including Nigeria, where it maintained this spot for 4 consecutive weeks.

The release of CHAMPION SOUND follows the recent announcement of Davido return to perform live in concert at the UK’s O2 Arena on March 5th 2022. Tickets available here.

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