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Afro Nation Ghana Festival: Tourism And Economic Benefits

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Ahead of the Afro Nation Ghana festival, SMADE, Co-Founder of Afro Nation said “Our only interest is to provide quality entertainment experience to our customers.”

If experiences shared by festival-goers and industry players both on social media and in mainstream media is anything to go by, then, organisers of the four-day beach festival delivered on their promise.

Aside the fun and great experience which organisers of Afro Nation Ghana delivered, the economic and social benefits of the festival which climaxed the “Year Of Return” celebrations in Accra from December 27-30 at Laboma beach can never be overlooked.

Afro Nation Ghana festival which witnesses spectacular production and entertainment experience saw individuals from different parts of the world travel miles via air/land to create memories and be part of the historic “Year of Return” celebrations which was formerly launched in September 2018 by the Akufo-Addo administration.

The 15-year-long tourism plan entails a strategy which seeks to increase the annual number of tourists to Ghana from one million to eight million per year by 2027. In the plan, Ghana’s travel industry is projected to raise $8.3 billion a year by 2027.

The number of people who visited the country as a result of Afro Nation and other competing events and activities, is a clear indication that Ghana as a country has been well placed on the global map. This clearly stimulates the growth of tourism and other businesses in the country. These visitors spent money both on and off-site which generate revenue for businesses within the communities in which they visited.

Contrary to claims by some individuals that the festival was not beneficial to Ghana as a country, the Afro Nation brand which rides on the promotion of anything African, since the announcement of its return to Africa, contracted several local companies, suppliers, construction workers and vendors as part of their contribution and adherence to the local content rule. One hundred and fifty labourers were engaged each day to handle various responsibilities during the four-day festival.

Afro Nation again provided business opportunities to local real estate companies where executives and artists billed for the festival were hosted to a tune of thousands of dollars.

In addition, the festival also attracted high profile individuals in entertainment, fashion and business. Some of these individuals who flew in from miles away to witness good entertainment did it out of love for African music. The A-list artists billed for the event also speaks to the fact that the Afro Nation brand is not interested in profit maximisation rather keen on providing all and sundry the best performances from these global entertainers.

Afro Nation again served as a platform for the promotion of our local artists such as Shatta Wale, Stonebwouy, Becca, Efya, Kidi, Kwame Eugene and a host of other Ghanaian artists who mounted the gigantic world-class stage to entertain their fans.

Several individuals have shared their unforgettable memories made at the beach festival.

One of such individuals is newly wedded couple Caesar and Ellen who couldn’t resist the fun-filled experience “we are lovers of music and although we have been standing for long, the ecstasy at the festival grounds makes you forget about your aching feet” they expressed.

The festival in my view has a lot to offer Ghana in tourism, business, aviation and entertainment. It is, therefore, not surprising that most individuals who had a feel of this spectacular display of world-class show and appreciate the commitment exhibited by the team, have begun asking when Afro Nation 2020 will be announced.

Interestingly, Ghana is the first country selected for the festival’s African debut. The big question is: Will organisers of the festival want to return to host another Afro Nation festival in Ghana?

The writer: Ohenewaa Brown

Communications Consultant

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EVENT NEWS

West African Music Festival Set To Be Launched On Thursday

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Bigtwins Events has announced the West African Music Festival scheduled for Saturday, December 18 at Alliance Francaise will be launched on Thursday, December 9th 2021.

Artistes including Big Twins from Ghana, King Ayisoba from Ghana, Amandziba from Ghana, Sylvette from France, Metaphore Crew from Niger, Mary B Jah from Cameroon, Xlnc Family from Ghana, Masa Deme from Brukina Faso, DJ Absolute from Benin Gabon, Padmore Oware from USA, Smart Nkansah from Ghana, Saymone from Brukina Faso, Big brain from Ghana, Blakk Rasta from Ghana, Trigmatic from Ghana and Koara Culture Group from Ghana will be performing this year.

With music from around the continent, West African Music Festival as a concert revolves around the universal power of music as a tool of unity in the African continent.

This event will be marked with a showcase of artistic excellence and sonically defining moments.

Concert-goers and fans of great entertainment should brace up for all the surprises and exciting news about the festival which will be unveiled at the launch on Thursday.

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MultiChoice Ghana Premieres Inspector Bediako At Star-Studded Event In Accra

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The MultiChoice Ghana on Friday, 3rd December 2021 hosted a star-studded season premiere of the Inspector Bediako which will air on Akwaaba Magic on DStv and GOtv. The premiere was attended by actors, producers, directors and other industry players who gathered to be the first see the series before other to hits our screens on Monday.

The series follows the life of Inspector Bediako Jnr, the son of the legendary Inspector Bediako Snr who used smart and creative detective techniques in investigating and solving various crimes, like kidnappings, corruption cases, murders and robberies. The show is a remake to the hit 1990’s hit investigative series. Friday’s event was a prelude to the series coming to Akwaaba Magic on Monday 6th December.

Delivering his welcome address, MultiChoice Ghana Managing Director, Alex Okyere, emphasized the support MultiChoice has given the creative industry follow the rollout of the “Hyper-Local” strategy in 2019 to support local film industries in the countries we operate in to transform them into economic power houses. He added this strategy informed the creation of our plethora of local channels including Akwaaba Magic, Honey and Novela Magic amongst others.

Mr. Okyere added that the success of Akwaaba Magic shows has not only been on linear platforms (DStv & GOtv) but has been extended to our video on demand platform, Showmax.

On her part, the Executive Head of Content & West Africa Channels, MultiChoice Group, Busola Tejumola, commended the Akwaaba Magic team for the diligent work they have done so far. Adding, “In March, when we launched this channel, we set very high viewership targets and Ghana didn’t disappoint. In month one, the channel went up to number 8 most viewed on DStv”. “Since then, ‘Dede’, our tentpole show has shattered the ceiling raking in exciting numbers on DStv, Showmax and recently GOtv.”

The Channel Head for Akwaaba Magic, Kennedy Dankyi-Appah, also highlighted other exciting shows to look forward to this festive and beyond. According to him, ‘Inspector Bediako’ is just the first of a number of shows lined up including Date My Family Ghana which hits our screen on December 17th; he added two new shows DStv and GOtv customers can look forward to Korle Bu and Co-Habit will start air in January 2022 on Akwaaba Magic.

The event was climaxed with a panel discussion among selected actors and director of the series. ‘Inspector Bediako’ airs every Monday at 22:30 CAT on Akwaaba Magic on DStv channel 150 and GOtv channel 101.

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EVENT NEWS

MultiChoice And Africa Magic Announce The Eighth Edition Of The AMVCAs

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Africa Magic, in association with MultiChoice, is pleased to announce the call to entry for the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs). Entries open Friday, 3 December 2021 and close Friday, 14 January 2022.

Films, made-for-television movies or television series previously entered or nominated for an award, or awarded a prize in another film and television competition are eligible to enter for the AMVCAs. In addition, all films, made-for-television movies or television series are eligible for entry to the AMVCA if they were broadcast, publicly screened or exhibited from 1 December 2019 to 30 November 2021.

Hailed as the premium awards for filmmakers in Africa, the AMVCAs has recognized and celebrated outstanding achievements in the African film and TV industry both in front and behind the cameras.

Following the seventh edition in 2020, plans for the next instalment were put on hold due to the COVID-19 pandemic and the attendant concerns on the health and safety of all stakeholders. The AMVCAs will now take place in Lagos, Nigeria in 2022 with Amstel Malta as headline sponsor.

Managing Director, MultiChoice Ghana, Alex Okyere, said: “Last year was indeed a tough one for the world with the global pandemic, however the industry continues to thrive against all odds. We are proud of the improvements seen across different fields in the industry since the inception of the awards in 2013. The eighth edition of the AMVCAs once again demonstrates our commitment to spotlight the immense talent we have in the African film and TV industry and promises to leave a much bigger impact than previous editions.”

For the eighth edition, organizers have announced the introduction of a new category for Best Online Social Content Creator in recognition and acceptance of the growing popularity and quality of social media content across the continent.

“We are very excited about the Best Online Social Content Creator category as we believe this will further underscore our commitment to represent all content creators and inspire new talent. There is no better time than now to recognize and celebrate this growing digital community as we stage the eight edition of the awards,” said Dr. Busola Tejumola, Executive Head, Content and West Africa Channels at MultiChoice Nigeria.

The eighth edition will also see the return of the Best Africa Magic Original Drama Series, Best Africa Magic Original Comedy Series as well as the Best Dressed Male and Female, which will be voted for on the night of the event.

Entry guidelines for the eighth AMVCAs below:

  • Prepare a 5-minute-long show reel for your online submission
  • Log on to the Africa Magic website. Click on the AMVCA eighth edition banner that will take you to a submissions page.
  • Fill out the submission forms and upload the clip. A unique reference number will be allocated to each completed online submission
  • Please ensure the video edit represents the category of entry and is under 300MB
  • Quoting your unique reference number, send a hard drive of the submitted project to one of the following, based on your region:

Nigeria

Busola Komolafe

Africa Magic

4 Industrial Street, Ilupeju

For digital file delivery mechanism, entry guidelines & additional information please visit our website at www.africamagic.tv/AMVCA

For more information, please visit www.africamagic.tv/AMVCA and follow all official handles of Africa Magic on Facebook and Instagram.

The eighth edition of the Africa Magic Viewers’ Choice Awards is brought to you by Africa Magic in association with MultiChoice and is proudly sponsored by Amstel Malta.

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