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AFRIMA ADVOCATES FOR COVID-19 PALLIATIVES FOR AFRICAN ARTISTES, OTHER CULTURE INDUSTRY STAKEHOLDERS

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In awakening to a new economic and social reality as a result of the impact of the COVID-19 crisis on the African culture and creative industries, the International Congress of the All Africa Music Awards (AFRIMA) has lent its voice to the advocacy for COVID-19 palliative measures for artistes and other practitioners in the music, culture and entertainment industries of Africa.

This decision was reached during the two-hour Conference/Meeting of the International Congress of AFRIMA held via Zoom on Tuesday, August 11, 2020 at 1600 hour (GMT), with the theme; Post COVID-19 Developmental Gaps and Challenges in the African Music and Entertainment Industries: African Regions and Countries Perspective.

The entertainment industry of Africa is among the worst hit industries in the coronavirus crisis. Stage and concert performances have been suspended, thereby affecting performance artistes, the technical production and support businesses where users can access entertainment without restriction thereby causing millions of dollars in ticket-sales losses and generating an unprecedented level of financial anxiety for artistes, event organizers and other behind-the-scenes workers who rely on events to make ends meet.

The International Advisor of AFRIMA, Mr. Rikki Stein, who joined the Zoom conference from his base in the United Kingdom, opined that it would not be easy to predict when things would return to normal, even after the pandemic, “the world has undergone a major paradigm shift in the way of doing business especially in the entertainment industry. Therefore, virtual shows won’t be a perfect financial substitutes for artistes who have lost touring income in the short term, buts online events provide a similar sense of co-presence and community for both artistes and fans”.

In his submission, the President and Executive Producer, AFRIMA, Mr. Mike Dada, stated, “The quickest, most direct way to support artistes and industry workers affected by shows, festivals and events cancellations is for both national and regional level funding programs to open to contributions from the general public. Such programs can usually deliver funds to qualifying artists and other production support businesses for growth and sustenance”.

Other Congress members also voiced their support for creative industry focused solutions to support and help needy musicians and other stakeholders.

Reacting, the Head of Culture Department, African Union Commission, (AUC), Ms. Angela Martins who joined the meeting from the AU Headquarters in Addis Ababa revealed some of the plans underway to support the industries.

“I wish to inform the meeting that the African Union held a virtual forum of Ministers for Culture and Creative Industries in Africa and there are some countries providing support to artists already. The final communiqué of the Virtual Meeting of Ministers includes a call for all AU Member States to provide this much needed support to artists. ”.

She added, “The African Union Commission is currently in collaboration with the African Export and Import Bank (AFREXIM Bank) in developing a scheme to request Member States to provide these grants for artists and relevant creative industry stakeholders”.

Ms. Martins concluded that the AU would be open to work with AFRIMA to bring much needed relief to the creative and culture sectors of Africa.

The conference saw the turnout of members of the International Congress of AFRIMA who collectively make up the International Committee of AFRIMA, the International Jury of AFRIMA and the International Production Committee of AFRIMA. These distinguished professionals in various sectors of the music, culture and production industries of Africa and other parts of the world linked into the conference from countries such as Benin Republic, Cameroon, DRC, Egypt, Ethiopia, France, Gambia, Ghana, Ireland, Kenya, Mali, Morocco, Mozambique, Nigeria, South Africa, Tanzania, Togo, United Kingdom, USA and Zimbabwe, among others.

In partnership with the African Union Commission, AFRIMA is a youth-focused music property that celebrates Africa, recognizes and rewards the work and talents of myriad of African artists across generations. AFRIMA is committed to the stimulation of conversations among Africans and between Africa and the rest of the world about the potentials of the cultural and creative economy for real enterprise on the continent, contributing significantly to social cohesion and continental integration as well as sustainable economic growth and development in Africa by lending its voice to promotion of education and campaign against extreme poverty and preventable.

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Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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Juliet Ibrahim Collaborates With United Airlines For “A Toast To Life” Book Tour

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Ghanaian actress Juliet Ibrahim teams up with global airline company United Airlines as she is set to tour America with her book ‘A Toast To Life’.

This collaboration comes as Juliet Ibrahim was recognized as one of the 100 Most Influential People of African Descent under 40 by MIPAD.

As a Mipadian, The Actress will be working with United Airlines to promote their routes across continents.

Announcing the new partnership via social media, a delighted Juliet, expressed how it will be easier to go on her tour due to the convenience of a direct flight from Ghana and Nigeria to the United States of America.

She wrote; ” Super excited to be collaborating with @united this January as I tour the USA with my book @atoasttolifebook Flying direct from Ghana and Nigeria to Dulles airport is so convenient! Let the globetrotting #2022 begin!!! Thanks to @mipad100 for the connect. #USAtriploading #Traveltheworld #United #MyUnitedJourney”

‘A Toast To Life’ is a highly acclaimed auto-biography detailing how Juliet Ibrahim survived three civil wars and how she lost some family members while her family was trying to escape from rebels. The book also reveals her survival from rape and sexual abuse, the ups and downs of her previous relationships, dealing with self-esteem issues, depression and Motherhood.

‘A Toast To Life’ is available for purchase online on Amazon, Kindle, and in several bookstores.

United Airlines is a major American-owned company that flies direct from Ghana and Nigeria to the United States of America and vice versa. The airline operates a large domestic and international route network spanning cities large and small across the United States and all six inhabited continents. United Airlines is the third-largest airline in the world and the actress turn author is indeed going global.

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