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Africa Film Academy Embarks On An Initiative To #MaskUpAfrica with 52 Million Masks

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To All Creative Industry Stakeholders 

What a year 2020 has turned out to be: The word ‘Amazing’ might come to mind. Unexpected, perhaps? Surprising? Crazy?

However we may choose to describe it, this year has certainly impacted us in the most unpredictable way.

As creatives our survival is based on our freelance and independent work. We work as teams, closely collaborating with each other to share our stories, keep people entertained and pass on a message to an audience that has always been willing to encourage our creativity. 

Social distancing is alien to us. We thrive on face-to-face contact on our film sets, we share and shape our ideas over long meetings and we constantly travel in search of the location and talent for our next creative project.

2020 has compelled us to adjust, and through all of this we find joy in the knowledge that the works we have been able to create contribute to making our world just a little bit better to live in, despite the circumstances.

The demand for the work we have already done is reaching unprecedented levels as people are consuming as much as they can of books, films, television shows, music, dance—to escape and to forget the reality of this virus.

It therefore begs the question ‘What more can we do?’ Surely it is incumbent upon all of us to play our part in contributing in some way towards an even safer world… and, more importantly, an even safer Africa!



Africa Film Academy and our coalition of partners within the creative space, have come to realize that many of our brothers and sisters around the Continent simply cannot afford the protective masks.

We, at Africa Film Academy, and our coalition of partners including OsigweAnyiam-Osigwe Foundation, Charles Granville Company, Joyce Banda Foundation International, Femmes et Prisons d’Afrique, Pan African Film & Arts Festival, AFC Pan-African Consortium, Bodyworks Nigeria, The New Mind, Truliving Africa, BBB Media, Mambokadzi African Media & Entertainment Network – and many other Creatives – have come together to do our part in helping mitigate what threatens to be an inevitable spike in the spread of COVID-19 in our communities.

We have decided to Mask Up Africa.

We need the help of fellow creatives, corporate Africa and every single person who identifies with the Motherland – Africa – as we prepare to embark on this massive campaign that will ensure that our most vulnerable brothers and sisters are protected by having access to masks.

This is yet another call to unified action ‘by Africans for Africans’ in keeping with the consciousness promoted by the teachings of Marcus Garvey…

The campaign, titled ‘MASK UP AFRICA’ is being launched on the 25th of May – significantly, Africa Day – as we seek to raise the necessary funds and resources needed to distribute masks across our Motherland, Africa.

Our initial target is to raise 52 million masks – one million for each African state – with priority being given to the most vulnerable communities.



What do we need from you?

First and foremost, we are calling out to all Creative Africans, no matter where you are, to join the MaskUpAfrica campaign.  This involves just a few basic requirements:

Make a 30-second video supporting the campaign by showcasing the importance of wearing a Mask

Post a picture of yourself wearing your own mask with (the hashtag) #MaskUpAfrica included. Post it on your Facebook, Instagram and all your social media handles. Encourage your followers to (hashtag) MaskUpAfrica.

Encourage donations to the MaskUpAfrica campaign. Our target is 52 million masks. We believe that if each one of us donated $1 to the campaign we will achieve our goal.


You can support in kind by sourcing masks and sending them to us to distribute or you can equally work with us to make sure your masks are distributed.

All donations we get will be visible on our website and weekly updates will be given on our social media handles.

In conclusion, the Africa Film Academy and our partners have taken on many major campaigns in the past such as the ‘No Baga’ campaign which created awareness for peaceful voting and being your brother’s keeper. The same campaign also provided meals for all the internally displaced (IDP) camps around Nigeria. We have also organized peace concerts across Nigeria to raise awareness on the impact of terrorist attacks in our country.

As Covid-19 continues to ravage the world let Africa not be found wanting.  We urge you all to join forces with us as we take the initiative to help ourselves by joining together to #MaskUpAfrica.

For further inquiries please visit: www.africafilmacademy.com/maskupafrica

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EVENT NEWS

Vodafone Ghana Music Awards Opens Nominations For 23rd Edition

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The organisers if the Vodafone Ghana Music Awards, Charterhouse Ghana, have opened nominations for this year’s edition.

They are therefore calling on all GH artistes, producers, and record labels with works released between Jan 1st – Dec 31st, 2021 to submit your entries for VGMA23 nominations to www.entry.ghanamusicawards.com

See their press release below:

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EVENT NEWS

KiDi, Kuami Eugene To Perform At Indigo At The O₂ In London On March 6

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Lynx Entertainment signees, KiDi and Kuami Eugene are spreading their wings as far as their music careers are concerned.

While their songs are making inroads into other music markets the world over, they are not resting on their laurels in their bid to have a physical presence in those areas.

On 6th March 2022, the two Ghanaian music superstars will be performing at the Indigo at the O2 in London.

KiDi and Kuami Eugene are two of Ghana’s illustrious sons in the music industry who have enjoyed critical and commercial success, less than six years into their music careers.

They have quickly established themselves and have found places in the Highlife and Afrobeats genres.

KiDi, who is currently Vodafone Ghana Music Awards’ Afrobeats Artiste of the Year has released hugely successful singles such as ‘Odo’, ‘Say Cheese’, ‘Enjoyment’ and the 2021 smash hit ‘Touch It’ which went viral on TikTok and spent several weeks on the UK Afrobeats Chart and the Billboard Global Triller Chart.

Kuami Eugene is a four-time Highlife Artist of the Year at the Vodafone Ghana Music Awards (VGMA). He also won the ultimate slot (Artiste of the Year) at the 2020 VGMA.

He is known for hit songs such as ‘Angela’, ‘Confusion’, ‘Wish Me Well’, ‘Open Gate’ and is currently enjoying a lot of success with his massive collaborations such as ‘Happy Day’ (with Sarkodie) and ‘Love Nwantiti’ remix (with Ckay and Joeboy).

Kuami and KiDi are also loved for their riveting stagecraft and have rocked a lot of high-profile stages (both home and abroad).

Click on the link below for all your ticket reservations: https://www.axs.com/uk/events/421801/kidi-and-kuami-eugene-tickets?skin=indigo

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EVENT NEWS

Juliet Ibrahim Collaborates With United Airlines For “A Toast To Life” Book Tour

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Ghanaian actress Juliet Ibrahim teams up with global airline company United Airlines as she is set to tour America with her book ‘A Toast To Life’.

This collaboration comes as Juliet Ibrahim was recognized as one of the 100 Most Influential People of African Descent under 40 by MIPAD.

As a Mipadian, The Actress will be working with United Airlines to promote their routes across continents.

Announcing the new partnership via social media, a delighted Juliet, expressed how it will be easier to go on her tour due to the convenience of a direct flight from Ghana and Nigeria to the United States of America.

She wrote; ” Super excited to be collaborating with @united this January as I tour the USA with my book @atoasttolifebook Flying direct from Ghana and Nigeria to Dulles airport is so convenient! Let the globetrotting #2022 begin!!! Thanks to @mipad100 for the connect. #USAtriploading #Traveltheworld #United #MyUnitedJourney”

‘A Toast To Life’ is a highly acclaimed auto-biography detailing how Juliet Ibrahim survived three civil wars and how she lost some family members while her family was trying to escape from rebels. The book also reveals her survival from rape and sexual abuse, the ups and downs of her previous relationships, dealing with self-esteem issues, depression and Motherhood.

‘A Toast To Life’ is available for purchase online on Amazon, Kindle, and in several bookstores.

United Airlines is a major American-owned company that flies direct from Ghana and Nigeria to the United States of America and vice versa. The airline operates a large domestic and international route network spanning cities large and small across the United States and all six inhabited continents. United Airlines is the third-largest airline in the world and the actress turn author is indeed going global.

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