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YFM TAKES URBAN RADIO HIGHER WITH ‘Y REFRESH’

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Ghana’s number one urban radio YFM has begun a new campaign “Y Refresh” to build an exciting and more successful culture that will keep listeners and community entertained and engaged.

The station has lined-up vibrant talents with refreshed programmes ready to take the radio brand to greater heights. It has out-doored new contents such as “Lockdown Radio” to keep listeners at home amidst covid-19, “Y Leaderboard Series” to inspire the youth, Monthly-themed radio programme series focusing on key areas such as health, education, technology among others; and the radio party show known as the “Y Party Pressure”.

The station has also activated its CSR initiative “Y Cares” to re-enforce the brand’s force for social good.

Programmes Manager of YFM Accra, Eddy Blay shared more insights on Y Refresh: ‘’Y Refresh is to give ourselves the opportunity to compete and cement our win in order to keep listeners entertained, educated and informed. We are putting our audience first in these changes. We are better equipped to innovate as fast as our stakeholders and industry require.”

“As part of the Y Refresh, we have lined-up a number of giveaways for listeners across all the on-air shows ranging from shopping vouchers, free lunch with YFM Stars, free photoshoots, social media engagement and also give back to the needy as part of our CSR,” Eddy Blay added.

He commended the team – Presenters, DJs and Producers for holding the mantle over the past two months and giving listeners good radio content mixed with music, entertainment and education.

Over the past decade, YFM has consistently become the radio home to good music and entertainment. Broadcasting on triangular dials on 107.9 Mhz in Accra, 97.9 Mhz in Takoradi and in Kumasi on 102.5 Mhz, Ghana’s number one music radio station with the tagline ‘For the Young and Young at heart’, YFM continuously seeks new ways to improve the lives of its core audience; young Ghanaians and millennials who are imaginative, curious and ambitious.

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Lifestyle

Selassie Atadika And The Successful Midunu Brand

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Selassie Atadika has built an enviable globally-recognized brand.

The Ghanaian chef is making giant strides with her Midunu brand of luxury Ghanaian chocolates truffles, a direct heed to President Nana Akufo-Addo’s call to ensuring manufacturing finished chocolate products do well both in Ghana and abroad.

Launched recently, it has garnered a lot of traction within the market, placing the brand and Ghana’s cocoa credentials on solid footing.

The hand-crafted chocolate truffles are available to consumers in the United States and Canada. Midunu’s chocolates take you on a journey, blending unique herbs and spices from across the African continent with ethically sourced and produced Ghanaian cocoa.

As a proud African, Selassie’s focus is to ensure that Midunu chocolates first of all are available in Africa with focus especially on Nigeria and South Africa and she hopes to partner with GEPA to push this Proudly Ghanaian brand further internationally.

Born in Ghana, Selassie passion for the culinary arts led her to start a chocolate company. After completing her Master’s degree from Columbia University in International Affairs, Selassie embarked on a decade of humanitarian work through the United Nations throughout Africa.

Inspired by the rich origin stories of the cuisines she encountered and troubled by the injustices that plagued food systems throughout the continent, Selassie set about introducing her “New African Cuisine” to her home in Ghana – bringing local, seasonal, and underutilized ingredients to the forefront in the dishes she creates.

Her culinary approach has caught attention all over the world and granted her international awards and recognition including being a finalist in the 2019 Basque Culinary World Prize, #73 in the Best Chef Awards 2020 and 2021 recipient of the La Liste New Destination Champion Award for Africa.

Despite being the world’s second largest producer of cocoa, very little chocolate is actually produced in Ghana – the vast majority of the cocoa beans are exported to the Western world to be processed and packaged. Selassie saw chocolate as a familiar vehicle to introduce lesser known herbs, spices, and teas from across Africa to conscious customers around the world while creating jobs, supporting local producers, and adding value locally in Ghana.

Each chocolate is expertly crafted by a team of female chocolatiers in Ghana and named after a different African woman – the culinary custodians of the continent. There is “Aicha” – the perfect pairing of an earthy green tea and a refreshing mint drenched in dark chocolate, “Almaz” – a blend of fragrant spices and Ethiopian chilli blend known as berbere, “Kukua” – a white chocolate ganache infused with moringa.

Selassie describes Midunu as her love story to Africa – a means of celebrating and preserving Africa’s culinary heritage. Atadika is one of a handful of local artisanal chocolate maker and chocolatiers who have been working to add value to chocolate in Ghana.

The Midunu Chocolates have stood out internationally and earned Atadika respected publications and appearances in The New York Times, Washington Post, Bon Appetit Magazine, CNN African Voices, The Financial Times, Al, Jazeera, The Danish Broadcasting Corporation (DR), OmVärlden, as well as mentioned in Vogue, National Geographic’s The Plate, Entrepreneur Magazine, and Ebony. Her cuisine has been featured at a State Dinner and the prestigious James Beard Foundation in the US.

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Rison Set To Release A New Song Christened “Aye”

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It’s one thing to be doing music and another thing to tell a story through your sound but having them both volume  the magnitude of the craft.

One artiste undoubtedly carrying both attributes is Rison . Rison is Ghanaian- Nigerian recording artiste, songwriter and a performer based in the USA.

Rison after his latest smash “Nobody has to know “ is back with a new one “AYE” Where he talks about the Reassurance of his love for his woman.

The style of the song is a combination of Afro pop and Afro beat and it was produced by Nektunez. It has the vintage feeling of Fela Kuti and also a newer modern sounds of Burna boy and Wizkid. Which is no surprise since he talks about wizkid having a big influence on his style of music.

The singer has promised his fans more music after “Aye”, In an interview with Mc Coaches of Starbuzz Music he said; “I am always recording, have quite a number of unreleased joints looking for the perfect timing to release them”

The release of AYE is scheduled for Friday May 21st 2021 so music lovers should be on the lookout for another classic from the singer.

Pre-Order “Aye” on all streaming platforms with the link below:

https://starbuzzmusic.lnk.to/Rison-Aye

 

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Lifestyle

Dr. Fauci Gives Recommendation On If Children Should Still Wear Masks

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Children will still need to wear masks while indoors and around others, despite the U.S. Centers for Disease Control and Prevention’s announcement that fully vaccinated individuals will no longer need to do so, according to Dr. Anthony Fauci.

Dr. Fauci, the director of the National Institute of Allergy and chief medical advisor to President Joe Biden, told CNN Thursday (May 13) that children will still need to wear face protection in public until they are fully vaccinated.

“The children do, when they’re out there playing with their friends and, you know, particularly in an indoor situation they do,” Fauci told CNN’s Jake Tapper.

The CDC announced Thursday that fully vaccinated individuals are now safe from becoming infected and from infecting others with coronavirus, however, vaccines for children have not yet been approved.

“But, you know, one of the things that’s also important, that’s happened most recently, is the approval of vaccines for children 12 to 15 years old,” Fauci added. The CDC signed off on using vaccines in that age group Wednesday.

Fauci confirmed vaccine makers are also focusing on younger age groups such as 6-9-year-olds, 2-6-year-olds, infants and toddlers and are expected to reach out to the U.S. Food and Drug Administration to authorize or approve vaccinating those age groups soon.

“Then by the end of the year we hope to vaccinate anybody. Right now, the 12- to 15-year-olds can get vaccinated by the Pfizer vaccine,” Fauci said.

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