The audio landscape is exploding and has seen a lot of growth across various streams. Radio has long been a trusted companion for people and it continues to be the number one medium that connects people and communities.
Globally, studies and research have also shown that millennials are the biggest audio generation, listening to more content. In fact, it has been said that millennials are the generation that listen to radio the most. According to Nielsen, nine out of 10 millennials listen to radio every week.
In Ghana, the situation is not that far from the global results and that is where a station such as YFM plugs into gap- to be the millennial choice of radio anytime they connect their sets.
The YFM brand has always given a chance to young talent to blister great careers across the various streams of creative arts – media, music, movies among others.
It’s an undeniable fact ever since YFM started in 2009, it has consistently become the radio home to good music and entertainment, hence the taste of the millennials. The radio brand has ruled its niche but critical market (youth) for more than decade. The station has consistently been in the Top 5 English Radio Stations in Ghana, according to GeoPoll’s Market Research.
As put, YFM does it for the love of the “culture and movement”. The radio brand has grown to be recognized by key international media networks such as BBC, MTV, BET among others. It has also become the number one partner station for key millennial-oriented activities and campaigns for big brands and organizations in Ghana with its presenters sometimes leading as key influencers.
Radio is changing. It is becoming more digital driven by content and somehow visuals. This is one area YFM has upped in its content game. As bad as Covid-19 pandemic has become, there has been new on-air initiatives by the brand to keep its audience together.
One is the Lockdown Radio initiative where the station decided to bring on music-related content to engage listeners. This began when there were lockdown restrictions on movement and the station decided to entertain their listeners as they stayed home. During the Easter period there was the YFM Clash of the DJs, a Y triangle tournament with DJs of YFM Accra (107.9), YFM Kumasi (102.5) and YFM Takoradi (97.9) going on a head to head battle to finally settle the debate of supremacy on the turn tables.
To inspire the youth, the station brought on a thought leadership radio segment known as the ‘Y Leaderboard Series’. The series which sits on the Myd Morning Radio Show (MMRS) seeks to develop the youth and provide inspiration to listeners by hosting leaders and achievers in various industries in Ghana and beyond. The weekly series has so far hosted Ghanaian politician Kennedy Agyapong, Actor cum Politician John Dumelo, Rev. Dr. Joyce Aryee, Executive Director of Salt and Light Ministries and Patrick Awuah Jr, Founder of Ashesi University.
The week usually ends with an online and radio party known as the Y Party Pressure which takes the country on a long, smooth and effortless ride over the weekend with good music. “The show celebrates the great work of musicians on the continent. Saturday night is also important as it teaches artistes and listeners that good music lives on,” said Programmes Manager for Y107.9FM, Eddy Blay.
The above initiatives have been visualized with livestreaming on YFM social media handles on Facebook and YouTube as well as trends on Twitter. These shows are also syndicated across other digital platforms where the millennials can be reached with such audios and videos.
The youth radio space in Ghana has seen many shake-ups over the years with YFM always standing tall.
It seems the management of YFM has the magic touch to youth radio programming that no one can decode.
Just keep Yearning for More because more is coming.
Selassie Atadika And The Successful Midunu Brand
Selassie Atadika has built an enviable globally-recognized brand.
The Ghanaian chef is making giant strides with her Midunu brand of luxury Ghanaian chocolates truffles, a direct heed to President Nana Akufo-Addo’s call to ensuring manufacturing finished chocolate products do well both in Ghana and abroad.
Launched recently, it has garnered a lot of traction within the market, placing the brand and Ghana’s cocoa credentials on solid footing.
The hand-crafted chocolate truffles are available to consumers in the United States and Canada. Midunu’s chocolates take you on a journey, blending unique herbs and spices from across the African continent with ethically sourced and produced Ghanaian cocoa.
As a proud African, Selassie’s focus is to ensure that Midunu chocolates first of all are available in Africa with focus especially on Nigeria and South Africa and she hopes to partner with GEPA to push this Proudly Ghanaian brand further internationally.
Born in Ghana, Selassie passion for the culinary arts led her to start a chocolate company. After completing her Master’s degree from Columbia University in International Affairs, Selassie embarked on a decade of humanitarian work through the United Nations throughout Africa.
Inspired by the rich origin stories of the cuisines she encountered and troubled by the injustices that plagued food systems throughout the continent, Selassie set about introducing her “New African Cuisine” to her home in Ghana – bringing local, seasonal, and underutilized ingredients to the forefront in the dishes she creates.
Her culinary approach has caught attention all over the world and granted her international awards and recognition including being a finalist in the 2019 Basque Culinary World Prize, #73 in the Best Chef Awards 2020 and 2021 recipient of the La Liste New Destination Champion Award for Africa.
Despite being the world’s second largest producer of cocoa, very little chocolate is actually produced in Ghana – the vast majority of the cocoa beans are exported to the Western world to be processed and packaged. Selassie saw chocolate as a familiar vehicle to introduce lesser known herbs, spices, and teas from across Africa to conscious customers around the world while creating jobs, supporting local producers, and adding value locally in Ghana.
Each chocolate is expertly crafted by a team of female chocolatiers in Ghana and named after a different African woman – the culinary custodians of the continent. There is “Aicha” – the perfect pairing of an earthy green tea and a refreshing mint drenched in dark chocolate, “Almaz” – a blend of fragrant spices and Ethiopian chilli blend known as berbere, “Kukua” – a white chocolate ganache infused with moringa.
Selassie describes Midunu as her love story to Africa – a means of celebrating and preserving Africa’s culinary heritage. Atadika is one of a handful of local artisanal chocolate maker and chocolatiers who have been working to add value to chocolate in Ghana.
The Midunu Chocolates have stood out internationally and earned Atadika respected publications and appearances in The New York Times, Washington Post, Bon Appetit Magazine, CNN African Voices, The Financial Times, Al, Jazeera, The Danish Broadcasting Corporation (DR), OmVärlden, as well as mentioned in Vogue, National Geographic’s The Plate, Entrepreneur Magazine, and Ebony. Her cuisine has been featured at a State Dinner and the prestigious James Beard Foundation in the US.
Rison Set To Release A New Song Christened “Aye”
It’s one thing to be doing music and another thing to tell a story through your sound but having them both volume the magnitude of the craft.
One artiste undoubtedly carrying both attributes is Rison . Rison is Ghanaian- Nigerian recording artiste, songwriter and a performer based in the USA.
Rison after his latest smash “Nobody has to know “ is back with a new one “AYE” Where he talks about the Reassurance of his love for his woman.
The style of the song is a combination of Afro pop and Afro beat and it was produced by Nektunez. It has the vintage feeling of Fela Kuti and also a newer modern sounds of Burna boy and Wizkid. Which is no surprise since he talks about wizkid having a big influence on his style of music.
The singer has promised his fans more music after “Aye”, In an interview with Mc Coaches of Starbuzz Music he said; “I am always recording, have quite a number of unreleased joints looking for the perfect timing to release them”
The release of AYE is scheduled for Friday May 21st 2021 so music lovers should be on the lookout for another classic from the singer.
Pre-Order “Aye” on all streaming platforms with the link below:
Dr. Fauci Gives Recommendation On If Children Should Still Wear Masks
Children will still need to wear masks while indoors and around others, despite the U.S. Centers for Disease Control and Prevention’s announcement that fully vaccinated individuals will no longer need to do so, according to Dr. Anthony Fauci.
Dr. Fauci, the director of the National Institute of Allergy and chief medical advisor to President Joe Biden, told CNN Thursday (May 13) that children will still need to wear face protection in public until they are fully vaccinated.
“The children do, when they’re out there playing with their friends and, you know, particularly in an indoor situation they do,” Fauci told CNN’s Jake Tapper.
The CDC announced Thursday that fully vaccinated individuals are now safe from becoming infected and from infecting others with coronavirus, however, vaccines for children have not yet been approved.
“But, you know, one of the things that’s also important, that’s happened most recently, is the approval of vaccines for children 12 to 15 years old,” Fauci added. The CDC signed off on using vaccines in that age group Wednesday.
Fauci confirmed vaccine makers are also focusing on younger age groups such as 6-9-year-olds, 2-6-year-olds, infants and toddlers and are expected to reach out to the U.S. Food and Drug Administration to authorize or approve vaccinating those age groups soon.
“Then by the end of the year we hope to vaccinate anybody. Right now, the 12- to 15-year-olds can get vaccinated by the Pfizer vaccine,” Fauci said.
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