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TikTok Donates $2 Million to Support Music Community

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TikTok has donated $2 million to MusiCares, which supports artists, songwriters, technicians, crew, and other music professionals in the US whose livelihoods have been severely impacted as a result of cancelled performances and work. 

It’s the latest initiative from key players in the industry to support those affected by the impact of the Covid-19 pandemic.

“Supporting artists and helping the community fight Covid-19 has been a key focus for us,” said Corey Sheridan, head of music partnerships and content operations, TikTok US. “We’ve made donations to charitable organizations that are near and dear to the hearts of the TikTok community and we’ve helped celebrities use the platform to elevate their voices for good.”

Sheridan added: “We’re thrilled to be able to support the work of MusiCares through today’s donation. We’re thankful for all of the artists and entertainers who rely on TikTok to connect with their fans, and like their fans, we can’t wait until we can see them not from a social distance but live on stage again. But until then, we’re so very happy to connect you with them in your home.” 

TikTok has been a key platform for artists during the lockdown. Alicia Keys hosted a Friday night concert at home, while Jason Derulo, Troye Sivan and Meghan Trainor went live to hundreds of thousands of viewers on TikTok. 

Dillon Francis started the #PassTheSoap challenge, set to his song You Do You. Gloria Gaynor used I Will Survive as a platform to encourage users to wash their hands. 

Robyn and Elton John are among acts to join the platform during the lockdown.

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NEWS

Nautyca Partners Michy On An Amapiano Inspire Joint

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Sensational rapper, Nautyca has served fans with some hot steaming raw sauce in his latest collaboration with none other than the queen herself, Michy and it’s simply titled; OK.

I guess it is truly ‘Ok’ to have two buzzing acts converge on one dope soundtrack to produce some musical magic in the fast-spreading genre of Amapiano.

Produced by Sky Beatz, the South African-inspired Amapiano sound that is the current vibe in town finds exclusive expression and customization to the Ghanaian ear via the creative lyrics of Nautyca and Michy.

Whether it’s that intensive gym workout or a night out with the guys, this certified banger will set the tone for an upbeat atmosphere.

Don’t delay the jam, get moving to the tune right away! OK is available on all streaming platforms worldwide here – https://fanlink.to/NautycaOK

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Incredible Zigi Storms Accra Mall With Guinness Ghana’s Black Shines Brightest Flash Mob

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In between the daily deluge of late afternoon stress, shoppers, workers, and passersby at the Accra Mall were entertained to an energetic flash mob performance led by none other than Ghana’s dancing sensation, Incredible Zigi.

The flash mob which generated waves and trended on social media is an ode to Guinness Ghana’s Black Shines Brightest Campaign and a means to call on Ghanaians to join the new and exciting wave of up-and-coming cultural change makers within Ghana and Africa at large.

Onlookers could not hide their amazement and excitement as many who were present pulled out their phone cameras to record a moment that would never come back but only be etched in their minds as one of the most memorable.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets Energetic and empowering the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential and the flash mob performance fell nothing short of portraying the creativity of individuals coming together with so much energy and pizzazz to dance to a tune that tells the whole of Ghana and Africa that indeed Black Shines Brightest.

Throughout the campaign, Guinness is working with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways.

These individuals will create moments, events, and content to be enjoyed by everyone and as the Ghanaian brand influencer, Incredible Zigi has proved that he is indeed a real culture maker through his recently gone viral dance challenge and storming Accra Mall with arguably the most energetic flash mob performance ever seen in Accra.

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Oduma Essan Sings For African Ladies On ‘Bigi Bigi’ Single

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Picking up at a fast pace in the music scene is the Ghana-based Nigerian crooner, Oduma Essan who has just served fans with the hottest tune dubbed, Bigi Bigi.

Talk of an unmatched enthusiasm and an eye for excellence and quality and Oduma’s name pops up effortlessly as evidenced by the crisp visuals, hot models, scenic environment, top notch graphics and overall breathtaking creativity that went into the production of his latest audiovisual.

Directed by Yaw Skyface, visuals for Bigi Bigi exudes the taste and lyrical structure that the single expresses as it talks of all the captivating features that women have been blessed with.

Produced under the auspices of BNS Records, the Afrobeat juice is just the right liquid fuel you need to fire up that cozy intimate time with the gyal dem!

This is just the start for many more professional projects, live performances, artistic sightings, lyrical flows and wholesome dopeness from the camp of the latest Afrobeat sensation.

Oduma Essan has worked with Joey B, Zlatan, Peruzzi, and Orezi on previous tracks released.

With the circulating conversation of how we need to step our game in the music industry as artistes and industry players and the need for us to invest in our music videos, Oduma is here to be a paragon of ideal musicianship.

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