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TELLING THE STORY OF SAA BOY NO! THROUGH AN AVID TALENT LOVERS DISCOVERY LENSES

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I have always maintained the position that Accra is not Ghana, that the arts and entertainment industry is beyond Accra, and the story of James Paulinus Johnson who is known in the music circles as Saa Boy No!, a cape coast-based rapper and songwriter reiterates my assertion best.

The 2020 edition of the 3 music awards’ next rated act category – central region – got me curious to find out who the nominees were due to the talent, craft, and versatility the people from the west have injected into Ghanaian music. I landed in cape coast to ask about Saa Boy No! and the feedback left me awed, permit me to share with you.

Saa Boy No! Who is a graduate from the Kwame Nkrumah University of Science and Technology with a degree in publishing spent most of his formative life in cape coast – Ghana where his music career emerged. As an artist, he believes his environment and upbringing have shaped his career and given him a sense of direction.

The artiste started with the stage name Jay pee, then kaykronic and later transitioned to Saa Boy No!. His name Saa Boy No! has received positive nodes from the masses as the name could be translated to mean the boy to watch out for. His debut “Abonsam” which featured Quamina Mp in 2018 cemented his decision to continually entertain music lovers irrespective of the impediments because the love shown him during his sickening moments was overwhelming.

He returned to the scene in 2020 and relaunched his career after a year away due to a gory accident with  “Ye be sei m’adwen”, followed by “take a seat”, “Over Me” and the smash hit “Mabr3” – a household term used in daily conversations in Cape coast which was couched out from his song. I was astounded to hear the children repeat lines like “wunp3 mas3m ah, memp3 wasem – Mabr3” from his song – such a great feeling. Saa Boy No! followed up with a 7 song EP  named “Geraldine” after his cousin who died in that accident which took him away from music.

In furtherance, the persevering musician began 2021 collaborating with Dj Aroma and Ko-jo Cue on “Afiwei”, his current release which is receiving good media attention and airplay. Notwithstanding the attention given “Afi wei”, most of his devotees and lovers noted that the turn-around for his career came when he released “Mabr3”, but to him, “after AfiWei, it’s going to be all gas, no brakes, just like how 2020 ended for me”

My stay in Cape coast couldn’t have been complete without a visit to the beach and some pubs as I love nature. To my amusement, all the times spent at Becky kay, Whispers pub, Sahara sports bar and restaurant and Da breeze were greeted with blistering sounds from Saa Boy No!. They may say a king has no honour in his home, but the case of this young champion is the divergent.

The irony for me was when I discovered that the old Saint Augustine boy single-handedly put together a street carnival dubbed “Otiem a to ola” which was massively patronized by the people of Cape Coast and was hosted at Ola. Attendees of his debut street carnival could not hide their excitement when I spoke to a few of them as they showered praises on him for being thoughtful and giving back to his people in the preliminaries of his career take-off.  The Carnival, which brought together most artists from cape cost to the excitement of event-goers will be repeated this December I learned.

The artists’ works from the inception of his career till last year are accompanied by flawless audiovisuals on YouTube except for “over me”, I urge you to check him out and you will be amazed.  The artiste is grateful for how smooth his journey has been thus far and thankful to his family and fans for their unflinching support. He motioned, “My works from last year got me nominated in the next rated act category – central region for the upcoming 3 music awards and I owe it to all who support my craft and career.”

He admonished his fan base to vote massively for him by dialing *447*3# on all networks.
“We deserve the win”, he ended.

Until I engage you again with another discovery, enjoy songs and videos from Saa Boy No! With the links below.

https://youtu.be/jLKIrIWRd3g

https://youtu.be/ffhgZQPZP3s

https://youtu.be/yWx2okpkxWM

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NEWS

Nautyca Partners Michy On An Amapiano Inspire Joint

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Sensational rapper, Nautyca has served fans with some hot steaming raw sauce in his latest collaboration with none other than the queen herself, Michy and it’s simply titled; OK.

I guess it is truly ‘Ok’ to have two buzzing acts converge on one dope soundtrack to produce some musical magic in the fast-spreading genre of Amapiano.

Produced by Sky Beatz, the South African-inspired Amapiano sound that is the current vibe in town finds exclusive expression and customization to the Ghanaian ear via the creative lyrics of Nautyca and Michy.

Whether it’s that intensive gym workout or a night out with the guys, this certified banger will set the tone for an upbeat atmosphere.

Don’t delay the jam, get moving to the tune right away! OK is available on all streaming platforms worldwide here – https://fanlink.to/NautycaOK

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Incredible Zigi Storms Accra Mall With Guinness Ghana’s Black Shines Brightest Flash Mob

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In between the daily deluge of late afternoon stress, shoppers, workers, and passersby at the Accra Mall were entertained to an energetic flash mob performance led by none other than Ghana’s dancing sensation, Incredible Zigi.

The flash mob which generated waves and trended on social media is an ode to Guinness Ghana’s Black Shines Brightest Campaign and a means to call on Ghanaians to join the new and exciting wave of up-and-coming cultural change makers within Ghana and Africa at large.

Onlookers could not hide their amazement and excitement as many who were present pulled out their phone cameras to record a moment that would never come back but only be etched in their minds as one of the most memorable.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets Energetic and empowering the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential and the flash mob performance fell nothing short of portraying the creativity of individuals coming together with so much energy and pizzazz to dance to a tune that tells the whole of Ghana and Africa that indeed Black Shines Brightest.

Throughout the campaign, Guinness is working with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways.

These individuals will create moments, events, and content to be enjoyed by everyone and as the Ghanaian brand influencer, Incredible Zigi has proved that he is indeed a real culture maker through his recently gone viral dance challenge and storming Accra Mall with arguably the most energetic flash mob performance ever seen in Accra.

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NEWS

Oduma Essan Sings For African Ladies On ‘Bigi Bigi’ Single

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Picking up at a fast pace in the music scene is the Ghana-based Nigerian crooner, Oduma Essan who has just served fans with the hottest tune dubbed, Bigi Bigi.

Talk of an unmatched enthusiasm and an eye for excellence and quality and Oduma’s name pops up effortlessly as evidenced by the crisp visuals, hot models, scenic environment, top notch graphics and overall breathtaking creativity that went into the production of his latest audiovisual.

Directed by Yaw Skyface, visuals for Bigi Bigi exudes the taste and lyrical structure that the single expresses as it talks of all the captivating features that women have been blessed with.

Produced under the auspices of BNS Records, the Afrobeat juice is just the right liquid fuel you need to fire up that cozy intimate time with the gyal dem!

This is just the start for many more professional projects, live performances, artistic sightings, lyrical flows and wholesome dopeness from the camp of the latest Afrobeat sensation.

Oduma Essan has worked with Joey B, Zlatan, Peruzzi, and Orezi on previous tracks released.

With the circulating conversation of how we need to step our game in the music industry as artistes and industry players and the need for us to invest in our music videos, Oduma is here to be a paragon of ideal musicianship.

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