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Selassie Atadika And The Successful Midunu Brand

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Selassie Atadika has built an enviable globally-recognized brand.

The Ghanaian chef is making giant strides with her Midunu brand of luxury Ghanaian chocolates truffles, a direct heed to President Nana Akufo-Addo’s call to ensuring manufacturing finished chocolate products do well both in Ghana and abroad.

Launched recently, it has garnered a lot of traction within the market, placing the brand and Ghana’s cocoa credentials on solid footing.

The hand-crafted chocolate truffles are available to consumers in the United States and Canada. Midunu’s chocolates take you on a journey, blending unique herbs and spices from across the African continent with ethically sourced and produced Ghanaian cocoa.

As a proud African, Selassie’s focus is to ensure that Midunu chocolates first of all are available in Africa with focus especially on Nigeria and South Africa and she hopes to partner with GEPA to push this Proudly Ghanaian brand further internationally.

Born in Ghana, Selassie passion for the culinary arts led her to start a chocolate company. After completing her Master’s degree from Columbia University in International Affairs, Selassie embarked on a decade of humanitarian work through the United Nations throughout Africa.

Inspired by the rich origin stories of the cuisines she encountered and troubled by the injustices that plagued food systems throughout the continent, Selassie set about introducing her “New African Cuisine” to her home in Ghana – bringing local, seasonal, and underutilized ingredients to the forefront in the dishes she creates.

Her culinary approach has caught attention all over the world and granted her international awards and recognition including being a finalist in the 2019 Basque Culinary World Prize, #73 in the Best Chef Awards 2020 and 2021 recipient of the La Liste New Destination Champion Award for Africa.

Despite being the world’s second largest producer of cocoa, very little chocolate is actually produced in Ghana – the vast majority of the cocoa beans are exported to the Western world to be processed and packaged. Selassie saw chocolate as a familiar vehicle to introduce lesser known herbs, spices, and teas from across Africa to conscious customers around the world while creating jobs, supporting local producers, and adding value locally in Ghana.

Each chocolate is expertly crafted by a team of female chocolatiers in Ghana and named after a different African woman – the culinary custodians of the continent. There is “Aicha” – the perfect pairing of an earthy green tea and a refreshing mint drenched in dark chocolate, “Almaz” – a blend of fragrant spices and Ethiopian chilli blend known as berbere, “Kukua” – a white chocolate ganache infused with moringa.

Selassie describes Midunu as her love story to Africa – a means of celebrating and preserving Africa’s culinary heritage. Atadika is one of a handful of local artisanal chocolate maker and chocolatiers who have been working to add value to chocolate in Ghana.

The Midunu Chocolates have stood out internationally and earned Atadika respected publications and appearances in The New York Times, Washington Post, Bon Appetit Magazine, CNN African Voices, The Financial Times, Al, Jazeera, The Danish Broadcasting Corporation (DR), OmVärlden, as well as mentioned in Vogue, National Geographic’s The Plate, Entrepreneur Magazine, and Ebony. Her cuisine has been featured at a State Dinner and the prestigious James Beard Foundation in the US.

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Radio & Television Personality Kriya Gangiah Shares Five Tips To Keep Your Mental Health In Check

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South Africans have experienced so much throughout our history that we have become a resilient nation. However, this month has been physically and emotionally draining for so many across the country. The country is currently experiencing the third wave of the Covid-19 coronavirus pandemic and the unrest in Gauteng and KwaZulu-Natal has had a massive impact on lives and businesses around the country.

This, naturally, can certainly take a toll on one’s mental and emotional wellbeing. During this chaotic time in life, it’s important to take a step back and ensure that in the eye of the storm, you are taking time out to look after yourself.

Radio and television personality Kriya Gangiah has been open about her experience with mental health during this trying period. “It has taken me a little longer than expected to recover from everything we are dealing with as a country right now,” Kriya explains.

She adds that it’s important to allow yourself time to experience the different emotions that you may be experiencing at this unpredictable time. “Don’t feel bad if you are working from bed for the third week in a row or if you haven’t mowed the lawn yet. It is completely understandable,” Kriya adds.

As she regains control of her mental and emotional health, Kriya shares five tips that have helped her get through this tough time.

Do something for someone else

I recently worked with my family and communities around Gauteng to collect food donations for people affected by the unrest around KZN. Working with other individuals with the goal of helping people made me see that there is positivity around us. Even if you may not have much you can still make a difference in someone else’s life.

Take a day off from social media

The more time I spent on social media the more depressed I was becoming. Seeing images of the chaos mixed between the narcissistic way in which people portray their “perfect” Instagram lives was really starting to affect me. Taking a day really helped clear my mind and find a little bit of clarity.

Try something creative

Being creative doesn’t always have to be about making something but it will help convert your energy into something that you enjoy. You can bake, rearrange the furniture or plant a tree. Anything that is different from your everyday norm.

Pamper yourself

Do something that makes you feel good. Paint your nails, take a long bath, or do a face mask. You can even meditate for a while.

Reach out

We are not alone in this. Most people are experiencing the same feelings that you are. Give a friend or family member a buzz and just catch up. You never know they might need it as well. Remember, if you are struggling right now and don’t have anyone you feel you can share your thoughts and feelings with, organisations like SADAG offer free counselling sessions.

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Lifestyle

Unread Messages! Mista Myles Unpacks A Love Thriller In New 4-track EP

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Afrobeats’ latest favorite, Prince Doodo popularly known within showbiz circles as Mista Myles, isn’t slowing down this time around as he readies for Unread Messages EP.

Discovered by Mimlife Records, Mista Myles is a wonderful vocalist with versatile vocal abilities that square up with the now trending new school sound taking over the music space.

From vocal precision, fluidity, texture, right down to stagecraft, you’ll find an apt delivery from the super talented act as evidenced in previous releases and popular consent. True ingenuity and talent can neither be bought nor faked!

Clear up space on your devices, delete old files, get ready to update playlists, and make room in your minds and hearts for what’s coming! From lyric, melody to overall vibes, don’t say you weren’t forewarned!

Scheduled to be released on the 23rd of July, 2021 across all major online music stores and streaming platforms, Unread Messages EP is sure to give you a run for your craving ears.

The 4-track EP details Afrobeat essentials such as ‘On My Way’, ‘Mind Love’, the Kelvynboy-assisted ‘Bend Ova’, and ‘Baby’. Each track has been tailor-made to maximize your listening experience.

The future might have just been bundled up and delivered a bit earlier than anticipated! Each single screams of the undertones of love and it’s dilly-dallies. It’s a soothing accompaniment for your relationships no matter the type or level of commitment.

Production credits go out to in-house producers for Mimlife Records, WebieJustDidIt, and NixieOfficivl. Anticipate this masterpiece from Mimlife Records!


YouTube link – https://www.youtube.com/watch?v=Fr21U0w7Dfc

Stream preferred music store here –  https://ffm.to/lxe8ogx

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Lifestyle

You Need To See Sara The Dressmaker’s Gorgeous Bridal Gowns – Your Wardrobe Will Thank You

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Sara The Dressmaker might be a new name for some of you, but she is been one of the most popular fashion designers in these last couple of years.

The Ghanaian designer has dressed numerous celebrities such as Ghanaian media personality – Berla Mundi, Victoria Lebenee, Chrystal Kwame-Aryee, KSM, and Ghanaian broadcaster Abeiku Santana.

Over the years, Sara The Dressmaker has established itself as one of the leading couture fashion house in Ghana, with garments characterized by their high-end fabrications and meticulous sewing techniques.

Known for their romantic and sensual nature, Sara The Dressmaker’s bridal gowns will help you shock and awe everyone at your wedding with all their exquisite details. The Ghanian fashion designer has managed to define new standards for high fashion with her gorgeous bridal gowns that blend figure-flattering silhouettes with amazing details and a strong focus on comfort.

https://www.instagram.com/p/CLoYltDpCow/

If you’re a bit of a perfectionist, Sara The Dressmaker’s wedding dresses are the definition of perfection. The brand uses the best fabrics, beadwork, and embroidery designs to create these magical wedding gowns. For a classic couture dress, with luxe silk or all-over lace, a bohemian wedding dress, or a gown with infinite layers of tulle for ultimate romance and impact, Sara The Dressmaker will make your dreams come true.

https://www.instagram.com/p/CQ0ksz3DqtO/

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