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Olamide Talks To Nadeska About His Album ‘UY Scuti’

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Nigerian rapper Olamide joins Nadeska to discuss the release of his album, ‘UY Scuti’.

He talks about how he always wanted to do a “full-on pop project,” his first days in the studio recording, on his evolution as an artist, and how the dream is to be able to sign artists from around the world with his label/brand.

On the this title being the perfect fit for his project:

“From way back, the regular thing I used to do is, you know, basically just rap music and street music. This time around, I’m just, you know, switching the gears and, you know, moving it up a notch a little bit, ’cause I’ve always wanted to, you know, tap into different elements of humor, everything I feel on the inside and just live my life to the fullest so I might as well just, you know, try something new entirely, you know? So- and I’m really happy for having the courage to be able to, you know, tap into something new entirely that I’ve never done before. This is, like, a full-time pop project, and I’m happy I’m doing it because I’ve always wanted to.”

On why he decided to drop this project now:

“Man, I don’t know, like, you know sometimes you just get carried away by the madness and the fame, you know? Everything was just- was crazy and too much, like, I get carried away sometimes. Like, every time I’m working on a project, I always tell myself, “Oh, this time around I’m gonna do something fresh, I want to do a pop album,” and before you know it, I’m rapping. Before you know it I’m dropping rap songs and all that so this time around I just had to, like, try my best possible.

But one night I started shutting out every energy and everyone around me that I know very well that no matter what if they heard the idea in my head or they heard my new sound, they would be, like, “Nah, nah, let’s not do that, let’s stick to the old ways.” I had to shut them out first, take all those people out of my life for a while, you know while I’m- while I’m in the process of making a project just so I could focus, you know?

As well, I prayed, I did a lot of studying online and I learned some new stuff, and I brought new guys around me, guys, you know, that could see the same vision in my head and the things I really want to achieve in music and how farther I want to go. And, um, yeah, I think these are the things that I did that made it work this time around and I’m grateful to them.”

On the first days in the studio recording:

“Just like every other normal day, you know, ’cause, um, I’ve been doing this for way, way, way back, you know, so, um, basically I just start, say, in life, you just have to, you know, decide what’s good for you, you know? Not about what works for your guys sometimes. And, um, my own thing is once my mindset is off something, no matter how much energy I put into it, it’s never gonna work for me. You know, I already knew that, man, I’m sick of rap music, just want to do something newer.

I just want to do something, so yeah, I have to, like, make sure I do all the necessary of sacrifice to make that happen and actualize that dream, you know? So it was- it was like every other normal day in my life. I’m used to- I’m used to this. If you- if you want to, you know, be at the top or be on top of your game, you have to know that there’s no time to, you know, make excuses or, you know, be sentimental or, you know, care about your loved ones and all that. You have to do what you need to do, you know?”

On the reception he was expecting from fans:

“Honestly speaking, yeah, I mean, if you know what you’re doing and you know what you stand for, you should know that anybody that’s, you know, work for you for something. So for me particularly, I feel like most of my day one fans didn’t work with me because I rap, it’s not because of anything else but the fact that I stay original. Like, you know, I’m very authenticity. I, you know, say things the way I do what I need to do, you know, like, that’s what people like me for. It’s not really about the music in most cases. The music is just, like, you know, um, like an extra thing. It’s- it’s, you know, like, you know, but it’s really, really all about the- the authenticity and the originality.”

Link: https://music.apple.com/us/post/1573958333

On continuing to evolve as an artist:

“I’ve always known from day one, you know, like, when I blew up, I blew up like a ball. 2010, you know? I want to remain in the marketplace, there’s no way I’m gonna keep serving my audience the same thing I’ve been serving for the past 10 years.”

On continuing to improve his label/brand:

“The big dream is to you know, be able to sign different artists from, you know, all around the world, not just artists from Nigeria and, um, go into partnership with, you know, big distributing markets like, you know, Empire. We have a deal with Empire already, you know, so it’s been a smooth ride and I’m enjoying every moment.”

On the amount of fun he’s having:

“Right now, I think I’m having more fun. Way back it used to just be grind for me, no time for fun, no time for relaxing, no holidays, no vacations, nothing. But right now I’ve been able to, you know, sit back, relax and, you know, Covid taught me a lesson that I need to take care of myself anyway, you know? And how Covid taught me I need to, you know, spend more time with my family now, spending more time studying more about my business, spending more time and taking care of my health and, you know, watching my weight and all that, you know? I- I don’t- I don’t mean to sound rude, though, I don’t- some people are comfortable with their weight and body size and all that but for me personally it’s something that I’m not c- cool with, you know? So I’ve been working on that and all that, so yeah.”

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New Groundbreaking Video ‘Woman’ Ft. Kidi Out Now

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American multi-Grammy nominated singer-songwriter Stokley, has finally dropped his much-anticipated video of ‘Woman’ off his yet to be released album ‘Sankofa’ which featured lynx signee Kidi.

The song which was written and produced (respectively) by Shakespear! (Justin Beiber), S.Dot (MJB, Lauryn Hill, Diddy), and Stokley.  

According to Stokley, “WOMAN” is a love letter to the gender he affectionately refers to as the “greatest producers of life who help shape the world.” 

In a line from the song, he appreciates eulogizes women “I’m a king but I still need my rib/ Need a queen that can keep me grounded/ Don’t need no mirror, mirror on the wall to know there’s no world without a woman”

The accompanying visual, directed by REX, sets the scene with vibrant colours against the beautiful Ghana landscape. Stokley taps into the deep-rooted love and appreciation for the beauty, tenderness, warmth, perseverance, dedication, and dedication strength that all black women exude. 

The video, which was first premiered on BETHer and BET Soul stares pretty Ghanaian models and breathtaking scenes from the Western region to the Central region of Ghana. Click here to stream  ‘Woman

Watch video here 

About Stokley 

Stokley’s “Cascade” featuring The Bonfyre holds firm at number 8 on the Billboard and Mediabase R&B Airplay Charts, garnering airplay in New York, LA, Chicago, Detroit, Cincinnati, Atlanta, and more. His “Cascade-LVRS Quarrel Mix” is also receiving love from fans.

Earlier this year, both versions of the song were performed on The Kelly Clarkson Show and Black Music Honors. “Cascade” is the follow-up to Stokley’s 2020 summer release “Vibrant” featuring Snoop Dogg (click here) and his #1 hit UAC song “She” (click here).

All these songs will culminate in the release of Stokley’s sophomore album Sankofa via a partnership deal with Bluraffe and Legendary hit-making team Jimmy Jam & Terry Lewis’ Flyte Tyme/Perspective Records.                                                                                                                 

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Ogilvy Africa Appoints New Chief Strategy Officer

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Leading marketing and communications network, Ogilvy Africa has today announced the appointment of Sumanta Ganguly as the new Chief Strategy Officer for the region.

In his new role, Sumanta will be responsible for strengthening the network’s strategy capabilities across its markets, and client portfolio. With this appointment, Ogilvy Africa continues its transformational journey by adding data-led solutions to its offerings. The role reports into the Ogilvy Africa CEO, Vikas Mehta, with a team of analysts, strategists, and strategy directors, based in various locations, covering 39 African countries. The office of the CSO would house the agency’s competencies in data, technology (and tools), including partnerships. The strategy team will operate like a unified think tank across Ogilvy’s disciplines including Advertising, Brand communication, Content, PR & Influence, Social | Digital, Experience, Media and Digital (business) Transformation.

“In our region’s context, the strategy function in agencies is developing, and very siloed. In service of our One-Ogilvy ambition, we are breaking down these siloes to create a unified strategy team that can work through the entire user journey straddling several disciplines. We believe this approach will make a significant impact in helping our clients’ brands become more consumer centric. Building, and running a think-tank of this nature requires someone with width, and depth of knowledge. We are delighted to have found such an ambidextrous leader in Sumanta.” Said Vikas Mehta, CEO, Ogilvy Africa.

Sumanta joins Ogilvy Africa from Mullen Lowe Lintas Group (IPG), where he spent over six years in various leadership roles. He was instrumental in establishing several practices in Performance marketing, Technology and Omnichannel Strategy as centres of excellence. He believes in “solving for culture and scaling with platforms”.

On his appointment Sumanta said “Africa and African business have been at the forefront of human-first approach to solving for growth; be it fintech or agritech, Africa is a true demonstration of solving for people and scaling with technology. This is an exciting backdrop for any strategist. When you add the giant talent and inclusive culture of Ogilvy Africa to that, my role is simply to provide the right page, and the solutions write themselves.”

In a career spanning more than two decades, Sumanta has played multiple roles in technology and strategic planning. Starting with early day internet start-ups, where Sumanta went to work with business plans and securing VC funding; to finally settling in Strategic Planning roles. Besides IPG, Sumanta has worked in the past with organisations such as Ogilvy, Experience Commerce, M&C Saatchi and Cyber Media.

A background in technology coupled with data; Sumanta has worked with clients in multiple categories to develop strategic frameworks that enable businesses to draw insights and measure effectiveness. Notable achievements are his work on retail customer matrix for a grocery retailer in India using the RFM modeling, use of real-time health data to build a disease tracking app in India’s fight against the dreaded Dengue & malarial infections and more recently developing the first of its kind AI based voice bot for India’s top auto company Tata motors, that recently won an award at the APAC Smarties.

Besides being guest faculty at premier management institutions such as IIMs in India, Sumanta has been a speaker at International forums that include Ad Tech, AMES Singapore among many others. He also mentors several early stage mar-tech start-ups. 

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DZIFA BAMPOH IS NEW HOST OF TV3’S KEY POINTS

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Management of leading Ghanaian television channel, TV3 Network, has announced seasoned broadcaster, Dzifa Bampoh, as the new host of its award winning television news analysis program, The Key Points.

She takes over from Abena Tabi, who expertly hosted the show over the past four years. Dzifa, who also serves as a News Editor with the Media General Group will commence her new hosting role on Saturday 7th August 2021 and expected to steer the program to continue to be the number one weekly news analyses show of choice for audience and advertiser value on Ghanaian television.

The Key Points, which is simulcast on TV3 and 3FM on Saturday mornings provides a breakdown of the week’s biggest stories with key and relevant personalities and panelists with an opportunity for members of the general public to contribute to the conversation. Expect nothing short of the tough questions, biggest interviews and enlightening analyses of the key issues on the program.

Commenting on the show, Dzifa said “Saturday morning is a good time to catch up on what you‘ve missed during your busy week. That is why every Saturday morning at 7am, we take the time to delve into the key points to ensure you are adequately equipped to play your role as a citizen. Our job is to ensure that you are a part and parcel of nation building”.

You cannot afford to miss any key moment anymore, be part of The Key Points on TV3 and 3FM this and every Saturday at 7am with Dzifa Bampoh.

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