Connect with us
Enter ad code here

EVENT NEWS

Ogilvy Africa Unveils FEED – Region’s First Real-Time Marketing Product

Published

on

Ogilvy Africa today announced the rollout of the region’s first real-time marketing product that offers social intelligence and analytics, community management and content innovations; in a unified offering.

Christened FEED, the product aims to connect brands to popular culture to keep pace with rapidly changing audience interest. FEED is being rolled out across Africa in a phased manner. The agency chose June 23rd as the launch date to commemorate the 109th birth anniversary of its global founder, David Ogilvy.

“With FEED, we are delighted to see real-time marketing become a reality in this region. Brands have recognized the importance of having their finger on the consumer’s pulse for decades now, and there are several offerings in the market to serve different aspects of that opportunity. The agility and compatibility of these offerings however, remains a challenge. FEED has been developed to evolve the disparate offerings into one complete solution.”, said Vikas Mehta, CEO – Ogilvy Africa.

????????????????????????????????????

The first phase starts in Kenya with command centres and physical infrastructure set up in Nairobi. Having completed over three months of beta testing with some of existing clients of Ogilvy Africa, FEED will be rolled out in its next phase in Ghana, Zambia and Tanzania. By the end of the year, the offering will be available to clients throughout the continent. Besides, every deployment has the capacity to serve the entire continent from any location and is expandable to unlimited users.

The FEED ecosystem combines three components, or the three Ps – Platform-People-Process. Every deployment starts with an audit of the technology environment and a customized solution-stack is deployed that complements the existing assets, instead of replacing them. FEED can go-live in 6-12 weeks of audit, depending on the scale and complexity of the operation.

Upon deployment, clients have an option to get an on-site team placed in their premises running a command-centre supported by off-site teams stationed in Ogilvy Africa’s offices. The working process is designed to provide width and depth of skills while being agile enough to work in 24-hour sprints.

“While technology is available to all, technology alone seldom solves a problem. The added layer of our talent, combined with FEED’s proprietary process are key. We’ve designed the process to put agility at the heart of the setup that delivers real-time, consistently” Said Mehta.

FEED is available in light, standard and plus packages; allowing a wide spectrum of organisations to benefit from it.

It’s worth noting that a significant part of the testing period for FEED coincided with the physical restrictions around the region due to COVID 19. The accelerated digital-adoption of the past three months has allowed FEED to be stress-tested on several occasions, helping make its process more robust.

For a free demo of FEED, drop a line to Riku.Vassinen@ogilvyafrica.com

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

EVENT NEWS

Gidochi Releases Official Video for “You P3”

Published

on

After a successful release of his Mixed Feelings Acoustic video in April, and recent activities of teasing
new images on his social media platforms, Gidochi finally presents us with another extraordinary visuals to complement his classy and well produced record titled “You P3“.
The beautiful song which was lifted from his Mixed Feelings EP conveys the message of assurance for a
lover. It has been a favorite of many since its release in November 2020.
The enchanting visuals directed by Ghana’s Kobe Outta features the talented singer riding on a vintage
motorcycle while having a fun time with his girl.
The rest of the video also displays captivating scenes with Gidochi showing vulnerable emotions.
More importantly the clip synchs with the concept of the song.
It is impressive to say the ‘Supernova Records‘ signee’s music videos over the past years have been
works of art. His music video XXL, was recently nominated in the ‘best edited’ and ‘best photography”
categories at this year’s 4syte Music video awards.
The “High With Me” composer has not only proven to be an amazing singer, he has also proven to be a
professional musician by serving memorable visuals that connects audiences to his music.

Watch Video Below:

Gidochi

Continue Reading

EVENT NEWS

Video Premiere: Kay Bryn – Money

Published

on

Ghanaian Hip-hop sensation Kay Bryn has a new one and calls this one “Money” In a special interview with Starbuzz TV when asked about the inspiration behind this song he said “I got the inspiration by a comedy skit which was circulating on social media. It was about a man telling his girlfriend how wild he is thinking of how to make money and so the girlfriend shouldn’t disturb him or try not to seduce him.

Money has always been the ultimate goal for a lot of millennials and I have decided to motivate people through my music about the right way of getting that money. Drill was the best way to do this and I believe this will be the jam for this summer and beyond”.

Stream Money on all digital platforms here: https://starbuzzmusic.lnk.to/KayBryn-Money

Watch official music video of Money below:

Continue Reading

EVENT NEWS

Win A Free Gift From Chase Forever, This Is What You Have To Do.

Published

on

The award winning Ghanaian RNB singer “Chase Forever” has announced his new upcoming single will be released on July 4th 2021. Before the release he has a lot of goodies for his loyal fans and all they have to do is to pre-save or pre-order the new upcoming single titled “Okekam”.

Okeka Mu Cover Art

On an Instagram live video Chase asked fans to just Pre-Save his new song with the link in his bio, take a screen shot and tag him. It’s that simple and win something special which includes cash prizes.

Chase Forever, labeled the “ladies man,” stated that this new song will make a lot of buzz because his fans have been missing him a lot however this project would not disappoint.

He will be performing the new single “Okekam” for the first time at the Afro Mayhem Festival in New Jersey the day before his release.

Chase Forever Perfoming at Afro Mayhem Festival 2021

Below is the pre-save link to Okeka Mu:

https://orcd.co/okekamu

Continue Reading

Trending

Starbuzz TV is your 100% Online TV focusing on entertainment news, Celebrity News, Lifestyle, Personality Interviews, Music, and Live Events. We also provide you with the latest breaking news and videos straight from the entertainment industry. Copyright (c) 2021 StarBuzzLLC | Designed by Business Ghana | EnspireFX