Connect with us
Enter ad code here

NEWS

Ogilvy Africa Appoints New Chief Strategy Officer

Published

on

Leading marketing and communications network, Ogilvy Africa has today announced the appointment of Sumanta Ganguly as the new Chief Strategy Officer for the region.

In his new role, Sumanta will be responsible for strengthening the network’s strategy capabilities across its markets, and client portfolio. With this appointment, Ogilvy Africa continues its transformational journey by adding data-led solutions to its offerings. The role reports into the Ogilvy Africa CEO, Vikas Mehta, with a team of analysts, strategists, and strategy directors, based in various locations, covering 39 African countries. The office of the CSO would house the agency’s competencies in data, technology (and tools), including partnerships. The strategy team will operate like a unified think tank across Ogilvy’s disciplines including Advertising, Brand communication, Content, PR & Influence, Social | Digital, Experience, Media and Digital (business) Transformation.

“In our region’s context, the strategy function in agencies is developing, and very siloed. In service of our One-Ogilvy ambition, we are breaking down these siloes to create a unified strategy team that can work through the entire user journey straddling several disciplines. We believe this approach will make a significant impact in helping our clients’ brands become more consumer centric. Building, and running a think-tank of this nature requires someone with width, and depth of knowledge. We are delighted to have found such an ambidextrous leader in Sumanta.” Said Vikas Mehta, CEO, Ogilvy Africa.

Sumanta joins Ogilvy Africa from Mullen Lowe Lintas Group (IPG), where he spent over six years in various leadership roles. He was instrumental in establishing several practices in Performance marketing, Technology and Omnichannel Strategy as centres of excellence. He believes in “solving for culture and scaling with platforms”.

On his appointment Sumanta said “Africa and African business have been at the forefront of human-first approach to solving for growth; be it fintech or agritech, Africa is a true demonstration of solving for people and scaling with technology. This is an exciting backdrop for any strategist. When you add the giant talent and inclusive culture of Ogilvy Africa to that, my role is simply to provide the right page, and the solutions write themselves.”

In a career spanning more than two decades, Sumanta has played multiple roles in technology and strategic planning. Starting with early day internet start-ups, where Sumanta went to work with business plans and securing VC funding; to finally settling in Strategic Planning roles. Besides IPG, Sumanta has worked in the past with organisations such as Ogilvy, Experience Commerce, M&C Saatchi and Cyber Media.

A background in technology coupled with data; Sumanta has worked with clients in multiple categories to develop strategic frameworks that enable businesses to draw insights and measure effectiveness. Notable achievements are his work on retail customer matrix for a grocery retailer in India using the RFM modeling, use of real-time health data to build a disease tracking app in India’s fight against the dreaded Dengue & malarial infections and more recently developing the first of its kind AI based voice bot for India’s top auto company Tata motors, that recently won an award at the APAC Smarties.

Besides being guest faculty at premier management institutions such as IIMs in India, Sumanta has been a speaker at International forums that include Ad Tech, AMES Singapore among many others. He also mentors several early stage mar-tech start-ups. 

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NEWS

Nautyca Partners Michy On An Amapiano Inspire Joint

Published

on

Sensational rapper, Nautyca has served fans with some hot steaming raw sauce in his latest collaboration with none other than the queen herself, Michy and it’s simply titled; OK.

I guess it is truly ‘Ok’ to have two buzzing acts converge on one dope soundtrack to produce some musical magic in the fast-spreading genre of Amapiano.

Produced by Sky Beatz, the South African-inspired Amapiano sound that is the current vibe in town finds exclusive expression and customization to the Ghanaian ear via the creative lyrics of Nautyca and Michy.

Whether it’s that intensive gym workout or a night out with the guys, this certified banger will set the tone for an upbeat atmosphere.

Don’t delay the jam, get moving to the tune right away! OK is available on all streaming platforms worldwide here – https://fanlink.to/NautycaOK

Continue Reading

NEWS

Incredible Zigi Storms Accra Mall With Guinness Ghana’s Black Shines Brightest Flash Mob

Published

on

In between the daily deluge of late afternoon stress, shoppers, workers, and passersby at the Accra Mall were entertained to an energetic flash mob performance led by none other than Ghana’s dancing sensation, Incredible Zigi.

The flash mob which generated waves and trended on social media is an ode to Guinness Ghana’s Black Shines Brightest Campaign and a means to call on Ghanaians to join the new and exciting wave of up-and-coming cultural change makers within Ghana and Africa at large.

Onlookers could not hide their amazement and excitement as many who were present pulled out their phone cameras to record a moment that would never come back but only be etched in their minds as one of the most memorable.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets Energetic and empowering the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential and the flash mob performance fell nothing short of portraying the creativity of individuals coming together with so much energy and pizzazz to dance to a tune that tells the whole of Ghana and Africa that indeed Black Shines Brightest.

Throughout the campaign, Guinness is working with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways.

These individuals will create moments, events, and content to be enjoyed by everyone and as the Ghanaian brand influencer, Incredible Zigi has proved that he is indeed a real culture maker through his recently gone viral dance challenge and storming Accra Mall with arguably the most energetic flash mob performance ever seen in Accra.

Continue Reading

NEWS

Oduma Essan Sings For African Ladies On ‘Bigi Bigi’ Single

Published

on

Picking up at a fast pace in the music scene is the Ghana-based Nigerian crooner, Oduma Essan who has just served fans with the hottest tune dubbed, Bigi Bigi.

Talk of an unmatched enthusiasm and an eye for excellence and quality and Oduma’s name pops up effortlessly as evidenced by the crisp visuals, hot models, scenic environment, top notch graphics and overall breathtaking creativity that went into the production of his latest audiovisual.

Directed by Yaw Skyface, visuals for Bigi Bigi exudes the taste and lyrical structure that the single expresses as it talks of all the captivating features that women have been blessed with.

Produced under the auspices of BNS Records, the Afrobeat juice is just the right liquid fuel you need to fire up that cozy intimate time with the gyal dem!

This is just the start for many more professional projects, live performances, artistic sightings, lyrical flows and wholesome dopeness from the camp of the latest Afrobeat sensation.

Oduma Essan has worked with Joey B, Zlatan, Peruzzi, and Orezi on previous tracks released.

With the circulating conversation of how we need to step our game in the music industry as artistes and industry players and the need for us to invest in our music videos, Oduma is here to be a paragon of ideal musicianship.

Continue Reading

Trending

Starbuzz TV is your 100% Online TV focusing on entertainment news, Celebrity News, Lifestyle, Personality Interviews, Music, and Live Events. We also provide you with the latest breaking news and videos straight from the entertainment industry. Copyright (c) 2021 StarBuzzLLC | Designed by Business Ghana | EnspireFX