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MultiChoice Unveils Abeg As Headline Sponsor For Big Brother Naija Season 6

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MultiChoice Nigeria has unveiled indigenous mobile app, Abeg, as the headline sponsor for the 6th season of its popular reality TV show, Big Brother Naija.

Launched in September 2020, Abeg is a peer-to-peer social payment platform that allows users to send, request and receive money quickly, seamlessly pay for goods and services, and transfer money to friends and family free of charge. The mobile app is a product of leading financial technological company, Piggytech Global Limited.

Speaking on the new partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said: “We are excited to have Abeg on the BBNaija platform for this sixth season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.

The open call auditions for the popular reality show will be announced in due course as the show makes a return for a sixth season later this year.

Abeg is the headline sponsor of Big Brother Naija season 6 and associate sponsor is Patricia.

About Abeg

Abeg is a Peer-to-peer Social Payment Service. The Abeg app allows users to send, receive and request money quickly and seamlessly pay for goods and services and transfer money to friends and family free of charge.

The app is a product of Piggytech Global Limited (popularly known as PiggyVest), a leader in the Financial Technology Industry. Abeg leverages “social payments” to enable peer-to-peer payments. Users on Abeg canform groups called “Cliques”, and within their clique, they can split payments/bills, make

group contributions like Ajo and get peer-to-peer loans. Launched on the 22nd of September 2020, and still in beta, Abeg has about 20,000 users and over N250 million in p2p transactions. Abeg will improve and simplify the money transfer process while giving a social and seamless experience.

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EVENT NEWS

VGMA 1ST NATIONAL MUSIC SUMMIT – MEET YOUR SPEAKERS

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As part of the world music day celebration and as part of the activities lined up for the VGMA Musical June, Ghana’s biggest music awards scheme introduces the VGMA National Music Summit.

The summit is to use music as a tool to drive social change and is aimed at using education to empower players in the industry to help better the lot of the sector.

The summit is to be held with limited audience but shared with millions across the VGMA official social media channels. It starts at 10am and ends at 2pm.

The 4 hour event is meant to engage Musicians, Music Producers & Managers, Distributors of Music, Music Promoters, Media and Other Industry Players nationally to discuss core industry issues.

At the end of the dialogue, a communique on the insights, conclusions and recommendations collated from the discussions will be presented to the Ministry of Tourism & Creative Arts for consideration. There will be 3 panel discussions; Royalties – The Way Forward, Music Distribution in the Digital Era and Play it LIVE.

Starting off the conversation for Royalties- The way forward, are; Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Rex Omar – Chairman Ghamro and Veteran Ghanaian musician. Abraham Adjetey, President of Ghamro. Trigmatic, is a Ghanaian award winning musician, composer, songwriter and Philanthropist. Last but not least, Cynthia Quarcoo, Managing Partner, CQ Legal & Consulting.

Leading the conversations in the Music distribution in the digital era are 3 distinguished industry players with in-depth practical knowledge in their respective field of endeavor. Chioma Onuchukwu is Head of Operations at TuneCore Nigeria, Ghana, Tanzania, Sierra Leone, Liberia, Gambia & Ethiopia. Jefferson Seneadza CEO of Aftown – a digital sales platform. Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Juan Gomez is the Head of African Content and Curation at Pandora Media.

CEO EKB Records a talent Management and Entertainment company and LIVE Music enthusiast Kiki Banson, will be heading the PLAY IT LIVE discussion. With support from Kwame Yeboah, a Ghanaian born, UK based multi-talented instrumentalist, producer and keyboard player and programmer and Beats Mechanic.

The event will be hosted by Rudy Kwakye – Executive Producer AfroNationGhana Festival.

The VGMA NATIONAL MUSIC SUMMIT is powered by charterhouse, partnered by Tv3, GHQR, KPMG, DStv, Media partners and proudly brought to you by Vodafone, Together We Can!

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EVENT NEWS

Nanky Wins VGMA22 Unsung Initiative

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Ahead of the most prestigious music awards scheme in Ghana, Vodafone Ghana Music Awards 2021 slated for 25th and 26th June, Nanky has been announced winner of the Unsung Initiative.

The fast rising 28 year old Tema based Afro-Pop. R&B, Highlife singer who is currently signed on Sultan Incorporation was on Friday 18th June 2021 announced winner on TV3’s Showbiz 360 hosted by Giovani Caleb.

He won ahead of his competitors Oseikrom sikani, Adelaide the seer, Koby Tuesday, Kwame Yogot, Malcom Nuna, Queendalyn and Naana Blu.

Nanky, as the tradition has been since its inception in 2015, will get to perform at this year’s edition of the Vodafone Ghana Music Awards which would be held on Saturday, 26th June, 2021.

The Unsung is an initiative to project underground artistes who need the platform and exposure to make it to mainstream. Previous year’s has seen winners like Lynx Entertainment artiste Kuami Eugene, Reggae/dancehall artiste KelvynBoy among others.

The Unsung Initiative is produced by Charterhouse and brought to you by Closeup Toothpaste.

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VGMA 2021 – Ghana’s biggest music weekend beckons!

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Two nights of drama, awards, and exhilarating performances from 30 chart-topping acts will be LIVE in the spotlight at the 22nd Vodafone Ghana Music Awards.

From Efya, Kuame Eugene, Eno Barony, KiDi, Kwesi Arthur, Kofi Kinaata, Adina, Joe Mettle, Diana Hamilton, Medikal, Okyeame Kwame, through to Epixode, DopeNation, Mzvee, Sista Afia, Yaa Yaa, Dead Peepol, Yaw Tog, Gyakie, Fameye, Bethel Revival Choir, the VGMA will be the center of national attention next week Saturday.

Do well not to miss out on the two day event happening on the 25th & 26th June which will be live on TV3, Akwaaba Magic, Soundcity TV and on Ghana Music Awards, and MTV social media pages.

The VGMA is produced by Charterhouse with support from TV3, DSTV, GHQR Code and Vodafone.

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