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MultiChoice Talent Factory : Ready To Welcome Maiden Batch Of Students

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Ahead of the official opening of the MultiChoice Talent Factory (MTF) Academy this weekend in Lagos Nigeria, all indications form the Academy directors give the all clear and eagerness to admit the maiden batch of sixty students from all over Africa to start their one-year hands on training.

According to West Africa Academy Director, Femi Odugbemi “there is the need for the next generation of African filmmakers to acquire skills that could significantly improve their craft and ensure greater acceptance of African storytelling globally.”

The Academy studios, lecture facilities and equipment needed for the effect teaching and learning are in full readiness. In the same vein our curricular, visiting lecturers, industry experts are all excited and committed to share their knowledge with our students. Besides the academic facilities, hostels, security and the needed funds, stipend have been secured and we look forward to the start of tuition once our students arrive.

Throwing some light on the work of the Academy he adds, “we must consciously build capacity so that our next generation filmmakers and producers can also create wealth and create employment by being entrepreneurs as well.” Following the launch of the initiative in May this year over three thousand young film enthusiasts applied for space in the three academies (Lagos, Nairobi & Lusaka).

The Accra interview session was an eye opener; we met about twenty talented young film and television professionals who made it difficult for us to select the final four from Ghana.

From the self-taught videographer who has been making amazing documentaries to single mother who against all odds pursued her film education whilst caring for her young son. The sheer determination these young filmmakers displayed was so inspiring giving a clear indication the film industry in Ghana has a bright future.

Meet the four from Ghana who will be flying the flag of Ghana at the MTF Academy:

1.    Dumevi Irene Yaamoakoa holds a diploma in Television Production

2.    Edmund Asamoah, a videographer, photographer and graphic designer

3.    Henry Denkirya, a filmmaker with a passion for photography and set design

4.    Patience Adisenu a budding screen writer and documentary maker

Speaking to media at a dinner in honour of the four from Ghana, 25-year old television director Dumevi Irene Yaamoakoa believes over the next decade, Africa’s creative talents will be competing with their global counterparts in terms of skills, finance and technology. Henry Denkirya’s wants to use his talent to tell quality stories that will preserve African heritage and ensure global acceptance of African culture.

On the other hand, Patience Adisenu who aspires to be an award-winning scriptwriter, novelist and producer is convinced that the future of film and television in Africa is bright.

The four will be travelling to Lagos this weekend in preparation for the official opening of the Academy on the 1st of October. The financial responsibilities of this initiative will be borne by MultiChoice Africa and this initiative is an affirmation of MultiChoice commitment to supporting emerging local talent and creating a future pipeline for local content.

The success of MTF over time, will deliver a more professionalized, networked film and television industry across Africa and an expanded community of passionate, skilled youth who are creating relevant, quality homegrown content for the DStv and GOtv platforms and beyond.

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Ohemaa Mercy Out With ‘His Glory’, This Friday, June 25

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Ahead of the unveiling of her concert, ‘Tehillah’, Ohemaa Mercy Ministries and Soul Brother Records have readied the new single for award-winning gospel minstrel, Ohemaa Mercy.

‘His Glory’ comes after the impressive showing of her previous single, ‘He Lives In Me’ which featured VGMA ‘Male Vocalist of the Year, MOG Music.

The song garnered massive recognition across the country, an ode to the influence of Ohemaa Mercy, considering the fact that, she’s been away from active music production for a while.

Produced by Shadrack Yawson, also known as Sha’, ‘His Glory’, has Ohemaa Mercy sing about the magnificence of God.

Sang in both English and the local language, Twi, Ohemaa belts out her quintessential notes to offer glory to God.

The new single will be released on all digital platforms tomorrow, Friday, June 25, 2021.

Ohemaa Mercy, with a career spanning a period of almost 20 years, has released six (6) albums, starting from 2004. She has won multiple awards and has shared the stage with renowned international artistes such as Andrae Crouch, Israel Houghton, Don Moen, Darwin Hobbs, Juanita Bynum, Kirk Franklin, Fred Hammond among others.

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VGMA: A Decade Of Empowering Artistes And Transforming The Music Industry

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When telecommunication giant, Vodafone Ghana took over as the title sponsor of the Ghana Music Awards, observers as well as industry people were not sure how long the union would last

However, given that the union is in its 10th year, it is safe to say the mutual respect between Vodafone Ghana and organisers of the Ghana Music Awards, Charterhouse has waxed stronger yielding many fruits for the partners, Ghanaian musicians and the entertainment industry at large.

Vodafone has delicately nurtured the union and fulfilled its financial obligations for the yearly VGMAs to celebrate deserving Ghanaian and African musicians.

Since assuming the reigns of the VGMAs, the awards celebration has been characterized by innovation, creative concepts and unique programmes designed to empower Ghanaian artistes, enhance their craft and project them onto the world stage.

From Vodafone powering seminars where professionals with requisite knowledge share insights for the artistes to make compelling music, get abreast with technical side of the business such as royalties, copyright and protocols for sampling to general investment tips to avoid squandering wealth, it’s clear the telco giant is keen for artiste empowerment which is integral for the transformation of the music industry.

National Dialogue On Music     

One of such initiatives is the VGMA Music Summit, which has become one of highlights of the celebrations. The Summit forms part of efforts to foster a national broad-based conversation towards the growth of the local industry. It is a stakeholder engagement, drawing on musicians, managers, music producers, distributors, promoters and others. With Ghana’s music industry still facing the phenomenon of artistes unable to fully commercially live off their craft because of a poor ecosystem, discussions focused on the route to redemption. A communique which captures the insights and recommendation is presented to the Ministry of Tourism and Creative Arts.

Bridging The Music Gap

In bridging the gap that exists between the art and academia, the organizers created the VGMA in Schools project. The project seeks to work with schools, offering students interested in a career in music, an opportunity to dialogue with professionals. Artistes including Camidoh, Epixode and Kuami Eugene are some artistes who have mounted the entertainment stages of various Senior High Schools, performing and engaging the animated students.

Rewarding Music With Purpose

Vodafone has also demonstrated commitment to supporting music with real dept and purpose. The telco introduced the Green Awards to celebrate artistes contributing and using music to drive awareness of the need to save the environment. This is in line with the Telco’s purpose-led agenda to promote a sustainable music industry, the company sought to significantly help minimise the insidious impact of the VGMA despite inevitable ecological footprints being left behind at its large music events. A number of eco-friendly initiatives including properly recycling plastics from the tonnes of waste the event produces and promoting e-ticketing were some of the initiatives introduced ahead of the pandemic.

Red Lounge Experience

Besides the glitz and glam of the red-carpet reception and awards ceremony, one key aspect of the celebration that patrons anticipate each year is Vodafone’s Red Lounge. The Red Lounge is a unique display set-up at the foyer of the event venue which provides a rich experience for all customers and stakeholders. The set-up also provides an opportunity for patrons of the event to interact with artistes on a personal level before the show begins and party continues after the show.
 
A Strong Online Presence For Artistes

Continuously committed to bringing value to Ghana’s music space, Vodafone Ghana has availed its new creation ‘Your Business Online’ to enable musicians and industry players to own a personal website. Designed by Vodafone Business, the platform provides all the elements required to build a special brand and grow one’s business online. The platform will create a digital space for artists and industry players to promote their works online. With as little as GHC99, experts will design, build and maintain your online presence – tailoring it exactly how artistes want it and helping them reach a much wider customer base.

The VGMA22, slated for June 25 and 26, 2021 sees Adina, KiDi, Diana Hamilton, Kuami Eugene, Medikal and Sarkodie battle it out for the Artiste of the Year   category.


From 2011 since Vodafone Ghana became title sponsor, the Artiste of the Year trophy has been lifted by VIP (2011) – Hiplife, Sarkodie (2012) – Hiplife/Hiphop, R2Bees (2013) – Hiplife/Highlife/Hiphop, Shatta Wale (2014) – Reggae/Dancehall, Stonebwoy (2015) – Reggae/Dancehall, EL (2016) – Hiplife/Hiphop, Joe Mettle (2017) – Gospel, Ebony (2018) – Dancehall/Afropop, No winner (2019) and Kuami Eugene (2020) – Highlife.

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Ghanaian Media Maven Peace Hyde Announced As Creator For Netflix’s First Africa Reality TV Series

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Multiple award-winning Media Maven, Peace Hyde, has added another remarkable feat to her already impressive list of accomplishments by being the Creator and Executive Producer of the first ever African Netflix Reality series, Young, Famous and African.

The British/Ghanaian who is a highly celebrated TV Host, Creator, Journalist, entrepreneur and Activist also serves as executive producer on the biggest reality TV show to hit the African continent. According to the stars who revealed their series tagline on their Instagram accounts today, the show promises to be an exciting access into the popular world of some of Africa’s top celebrities.

The Pan African super stars of the show include Diamond Platnumz from Tanzania, Annie Macaulay Idibia from Nigeria, Swanky Jerry from Nigeria and south African superstars Nadia Nakai, Khanyi Mbau, Andile Ncube and Naked DJ alongside an array of entertainment heavyweights.

Peace Hyde who started her media career in Ghana as the host of Friday Night Live on GH One and MTN Hitmaker has quickly risen to become one of Africa’s most successful media exports globally by creating and producing groundbreaking hit shows like the two leading flagship talk shows, Forbes Africa’s My Worst Day with Peace Hyde (3 seasons), the only show that speaks to Africa’s billionaires and Forbes Woman Africa’s Against the Odds (2 seasons) on the CNBC Africa channel on DSTV.

Named by CNN as Ghana’s media maven, Hyde’s work has been featured on CNN, Black Enterprise, Huffington Post, Ebony, Fox News and many more. She was named to the United Nations Most Influential People of African Decent list 2018, 2019 and 2020 named as one of the 100 most influential young people in Africa.

The show is set for a global release to 190 countries and over 200 million subscribers.

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