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Mr. Drew Earns Partnership Deal With Boomplay For Alpha Album

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Ghana’s leading emerging artiste and music sensation, Mr. Drew, has earned a partnership deal with Africa’s largest music streaming platform, Boomplay, for the release of his debut album titled, #Alpha.

The deal will see Boomplay collaborate with Mr. Drew’s Highly Spiritual label and Hyphen GH management to maximise expertiste online and offline promotional activations by Boomplay and its assets for the Alpha album which drops on Friday, 10th September, 2021. Boomplay’s support will include the four main markets it operates in – Nigeria, Kenya, Tanzania and Ghana – and other neighbouring operational territories.

“It’s exciting and humbling at the same time for me to be chosen by the Boomplay brand for such an important partnership for my maiden album, Alpha. I am looking forward to a huge leap for my career and an extensive reach for the album with this partnership,” Mr. Drew reiterated.

The partnership deal with Mr. Drew is an extension of Boomplay’s sponsorship of the 2021 3Music Awards’ “Breakthrough Act of the Year category” which was won by Mr. Drew. Boomplay also powered the innovative performance production of the 2021 emerging batch of Ghanaian artistes of the awards.

“Boomplay has always been about helping build a reliable music ecosystem for the African artiste to unlock its full potential. With the emergence and unique wins of African music especially Afrobeats on the global stage, many music stakeholders have taken huge interest in the African market. Most, however, are lurking in the shadows waiting for the ideal moment in the future (high internet penetration and low data cost) to reap benefits off the African music industry.

Nevertheless, as Africa’s biggest streaming platform, with over 66 million monthly users and a catalogue of 60 million songs and a relevant player, Boomplay has resolved to rather take the plough by its hand to build the needed structures, accelerate industry growth, strike strategic partnerships and direct investments to solve the pertinent issues of the African music industry so that the African artiste and local music industries can be better positioned to benefit now and in the future.

Partnership with a future superstar talent like Mr. Drew is but a piece in the puzzle to see the immediate to long term results that can impact the local and regional music space from supporting the Ghanaian emerging act as it relates to the nuances of Ghana’s unique music industry. We are hopeful of the prospects, ” a statement shared by Boomplay.

Mr. Drew’s “Alpha” album is very impressive for a debut album. Featuring other artistes like Kidi, Seyi Shay, Kwabena Kwabena, Rebekah and Kelvynboy, and covering genres from highlife to afrobeats, the 12 track is available exclusively on Boomplay for a period before other platforms.

To listen, download the Boomplay app for free on ios or android and enjoy or via: https://Boom.lnk.to/MrDrewAlpha

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NEWS

Nautyca Partners Michy On An Amapiano Inspire Joint

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Sensational rapper, Nautyca has served fans with some hot steaming raw sauce in his latest collaboration with none other than the queen herself, Michy and it’s simply titled; OK.

I guess it is truly ‘Ok’ to have two buzzing acts converge on one dope soundtrack to produce some musical magic in the fast-spreading genre of Amapiano.

Produced by Sky Beatz, the South African-inspired Amapiano sound that is the current vibe in town finds exclusive expression and customization to the Ghanaian ear via the creative lyrics of Nautyca and Michy.

Whether it’s that intensive gym workout or a night out with the guys, this certified banger will set the tone for an upbeat atmosphere.

Don’t delay the jam, get moving to the tune right away! OK is available on all streaming platforms worldwide here – https://fanlink.to/NautycaOK

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Incredible Zigi Storms Accra Mall With Guinness Ghana’s Black Shines Brightest Flash Mob

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In between the daily deluge of late afternoon stress, shoppers, workers, and passersby at the Accra Mall were entertained to an energetic flash mob performance led by none other than Ghana’s dancing sensation, Incredible Zigi.

The flash mob which generated waves and trended on social media is an ode to Guinness Ghana’s Black Shines Brightest Campaign and a means to call on Ghanaians to join the new and exciting wave of up-and-coming cultural change makers within Ghana and Africa at large.

Onlookers could not hide their amazement and excitement as many who were present pulled out their phone cameras to record a moment that would never come back but only be etched in their minds as one of the most memorable.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets Energetic and empowering the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential and the flash mob performance fell nothing short of portraying the creativity of individuals coming together with so much energy and pizzazz to dance to a tune that tells the whole of Ghana and Africa that indeed Black Shines Brightest.

Throughout the campaign, Guinness is working with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways.

These individuals will create moments, events, and content to be enjoyed by everyone and as the Ghanaian brand influencer, Incredible Zigi has proved that he is indeed a real culture maker through his recently gone viral dance challenge and storming Accra Mall with arguably the most energetic flash mob performance ever seen in Accra.

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Oduma Essan Sings For African Ladies On ‘Bigi Bigi’ Single

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Picking up at a fast pace in the music scene is the Ghana-based Nigerian crooner, Oduma Essan who has just served fans with the hottest tune dubbed, Bigi Bigi.

Talk of an unmatched enthusiasm and an eye for excellence and quality and Oduma’s name pops up effortlessly as evidenced by the crisp visuals, hot models, scenic environment, top notch graphics and overall breathtaking creativity that went into the production of his latest audiovisual.

Directed by Yaw Skyface, visuals for Bigi Bigi exudes the taste and lyrical structure that the single expresses as it talks of all the captivating features that women have been blessed with.

Produced under the auspices of BNS Records, the Afrobeat juice is just the right liquid fuel you need to fire up that cozy intimate time with the gyal dem!

This is just the start for many more professional projects, live performances, artistic sightings, lyrical flows and wholesome dopeness from the camp of the latest Afrobeat sensation.

Oduma Essan has worked with Joey B, Zlatan, Peruzzi, and Orezi on previous tracks released.

With the circulating conversation of how we need to step our game in the music industry as artistes and industry players and the need for us to invest in our music videos, Oduma is here to be a paragon of ideal musicianship.

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