Nestlé brand MAGGI has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.
It is also serving up a second season of Yelo Pèppè – its popular online nutrition education drama series – on YouTube from June 8, 2020.
The brand’s latest launches are just a few of the innovative ways MAGGI is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
Get inspired by the new MAGGI website
The MAGGI website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.
Now that many of us are spending more time cooking at home, who isn’t stuck for new food ideas? Get some inspiration from the Recipe of The Day or the With A Twist section! There are recipes for kids, adventurous cooks, those who love a classic dish and time-saving one pot meals, all available in English and French.
“MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa. “We are proud to be the first region worldwide chosen by MAGGI to launch this unique website”, he added.
The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love”, said Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa.
“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.
Second helping of Yelo Pèppè drama is served!
Following the success of Yelo Pèppè season one, which recorded over 20.3 million online views, MAGGI is excited to present the new second season of the popular show to its fans, bringing back its beloved characters from the first season.
Mina (Ade Laoye), who is now one of the best-known food bloggers in the region, signs up struggling business owner and cook, Anna (Anita Erskine) to the prestigious Cook the Difference Competition.
This turns into a spicy adventure when Moh, the husband of Anna’s business partner, Aida (Aurelie Eliam) enters the competition too.
Isabelle (Sophy Aiida), a new addition to the gang, slowly inches her way into the lives of the other women and we are not sure whether she is friend or foe.
Things heat up when Nabou (Dieynaba Leurs), Aida’s young niece is used as unwitting tool in a plot against her aunt.
Drama truly is served!
Cook the difference with ‘Simply Good’ commitments
The new website and Yelo Pèppè series are recent examples of how MAGGI is fulfilling the ‘Simply Good’ commitments it made to consumers in 2017.
To help people “cook the difference”, MAGGI has been organising local events to encourage healthy cooking, like pop-up kitchens, cooking caravans and online nutrition education programmes, which have reached over 10 million people across the region.
The brand also aims to boost the nutrition of families at an affordable price, by improving the nutritional profile of its bouillons and other products through reducing salt and increasing micronutrients such as iron, to help tackle iron deficiency.
In addition, MAGGI pledges to use more familiar ingredients that people know and can find in their kitchens. For example, Naija Pot, Signature, D3d33d3 and MaMeun are some of the brand’s new products made with everyday ingredients like smoked fish, shrimp, onions, garlic, ginger and chilli pepper.
MAGGI also commits to increasing local sourcing and building to the local economy, creating more value for society. For example, 100% of MAGGI bouillons sold in Central and West Africa are manufactured by its 2,000+ local employees. Also, nearly three quarters of the raw materials used in these products are sourced locally from suppliers, providing income and creating job opportunities for thousands of Africans.
You can also watch the new season of Yelo Pèppè on MAGGI’s YouTube.
Selassie Atadika And The Successful Midunu Brand
Selassie Atadika has built an enviable globally-recognized brand.
The Ghanaian chef is making giant strides with her Midunu brand of luxury Ghanaian chocolates truffles, a direct heed to President Nana Akufo-Addo’s call to ensuring manufacturing finished chocolate products do well both in Ghana and abroad.
Launched recently, it has garnered a lot of traction within the market, placing the brand and Ghana’s cocoa credentials on solid footing.
The hand-crafted chocolate truffles are available to consumers in the United States and Canada. Midunu’s chocolates take you on a journey, blending unique herbs and spices from across the African continent with ethically sourced and produced Ghanaian cocoa.
As a proud African, Selassie’s focus is to ensure that Midunu chocolates first of all are available in Africa with focus especially on Nigeria and South Africa and she hopes to partner with GEPA to push this Proudly Ghanaian brand further internationally.
Born in Ghana, Selassie passion for the culinary arts led her to start a chocolate company. After completing her Master’s degree from Columbia University in International Affairs, Selassie embarked on a decade of humanitarian work through the United Nations throughout Africa.
Inspired by the rich origin stories of the cuisines she encountered and troubled by the injustices that plagued food systems throughout the continent, Selassie set about introducing her “New African Cuisine” to her home in Ghana – bringing local, seasonal, and underutilized ingredients to the forefront in the dishes she creates.
Her culinary approach has caught attention all over the world and granted her international awards and recognition including being a finalist in the 2019 Basque Culinary World Prize, #73 in the Best Chef Awards 2020 and 2021 recipient of the La Liste New Destination Champion Award for Africa.
Despite being the world’s second largest producer of cocoa, very little chocolate is actually produced in Ghana – the vast majority of the cocoa beans are exported to the Western world to be processed and packaged. Selassie saw chocolate as a familiar vehicle to introduce lesser known herbs, spices, and teas from across Africa to conscious customers around the world while creating jobs, supporting local producers, and adding value locally in Ghana.
Each chocolate is expertly crafted by a team of female chocolatiers in Ghana and named after a different African woman – the culinary custodians of the continent. There is “Aicha” – the perfect pairing of an earthy green tea and a refreshing mint drenched in dark chocolate, “Almaz” – a blend of fragrant spices and Ethiopian chilli blend known as berbere, “Kukua” – a white chocolate ganache infused with moringa.
Selassie describes Midunu as her love story to Africa – a means of celebrating and preserving Africa’s culinary heritage. Atadika is one of a handful of local artisanal chocolate maker and chocolatiers who have been working to add value to chocolate in Ghana.
The Midunu Chocolates have stood out internationally and earned Atadika respected publications and appearances in The New York Times, Washington Post, Bon Appetit Magazine, CNN African Voices, The Financial Times, Al, Jazeera, The Danish Broadcasting Corporation (DR), OmVärlden, as well as mentioned in Vogue, National Geographic’s The Plate, Entrepreneur Magazine, and Ebony. Her cuisine has been featured at a State Dinner and the prestigious James Beard Foundation in the US.
Rison Set To Release A New Song Christened “Aye”
It’s one thing to be doing music and another thing to tell a story through your sound but having them both volume the magnitude of the craft.
One artiste undoubtedly carrying both attributes is Rison . Rison is Ghanaian- Nigerian recording artiste, songwriter and a performer based in the USA.
Rison after his latest smash “Nobody has to know “ is back with a new one “AYE” Where he talks about the Reassurance of his love for his woman.
The style of the song is a combination of Afro pop and Afro beat and it was produced by Nektunez. It has the vintage feeling of Fela Kuti and also a newer modern sounds of Burna boy and Wizkid. Which is no surprise since he talks about wizkid having a big influence on his style of music.
The singer has promised his fans more music after “Aye”, In an interview with Mc Coaches of Starbuzz Music he said; “I am always recording, have quite a number of unreleased joints looking for the perfect timing to release them”
The release of AYE is scheduled for Friday May 21st 2021 so music lovers should be on the lookout for another classic from the singer.
Pre-Order “Aye” on all streaming platforms with the link below:
Dr. Fauci Gives Recommendation On If Children Should Still Wear Masks
Children will still need to wear masks while indoors and around others, despite the U.S. Centers for Disease Control and Prevention’s announcement that fully vaccinated individuals will no longer need to do so, according to Dr. Anthony Fauci.
Dr. Fauci, the director of the National Institute of Allergy and chief medical advisor to President Joe Biden, told CNN Thursday (May 13) that children will still need to wear face protection in public until they are fully vaccinated.
“The children do, when they’re out there playing with their friends and, you know, particularly in an indoor situation they do,” Fauci told CNN’s Jake Tapper.
The CDC announced Thursday that fully vaccinated individuals are now safe from becoming infected and from infecting others with coronavirus, however, vaccines for children have not yet been approved.
“But, you know, one of the things that’s also important, that’s happened most recently, is the approval of vaccines for children 12 to 15 years old,” Fauci added. The CDC signed off on using vaccines in that age group Wednesday.
Fauci confirmed vaccine makers are also focusing on younger age groups such as 6-9-year-olds, 2-6-year-olds, infants and toddlers and are expected to reach out to the U.S. Food and Drug Administration to authorize or approve vaccinating those age groups soon.
“Then by the end of the year we hope to vaccinate anybody. Right now, the 12- to 15-year-olds can get vaccinated by the Pfizer vaccine,” Fauci said.
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