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Jon Savage Gets Real On Content Creation And Podcasting

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Jon Savage has, for years, been at the forefront of content creation. Inspired to think differently, Jon continues to push boundaries when it comes to creating content that is memorable, exciting and out-of-the-box. After his years on 5FM ended, Jon started an online radio platform called ‘The Eye’ which housed the popular show ‘What’s Your Poison’. The segment saw Jon candidly speaking to guests over a bottle of whisky. Now, the segment has evolved into a podcast of its own.

As ‘What’s Your Poison?’ continues to gain momentum, Jon opens up about his journey in the podcasting space and shares some insight into how you can start a podcast of your very own in just a few quick and easy steps.

We know you as the former 5FM presenter and content king, but who is Jon Savage away from his profession? 

I’m one of the founders of InBroadcasting, a very exciting company that specialises in innovations in digital broadcasting. We are deep in the trenches of podcasting, digital retail radio, live-streaming, youtubers and even Whatsapp – anything that can be used as a broadcast channel, we use it – we are developing and creating and monetizing content through innovative channels and also integrating in to traditional channels like TV and radio. In addition I work with HaveYouHeard  – an extremely agile through-the-line agency with offices in CT, JHB, Durban and London – as head of content where we have created incredible projects together such as AMPD Studios by Old Mutual. I also have my podcast series, run The Eye Radio, a feature film (Stone Cold Jane Austen) and founded BUSQR – the world’s first live donations payment solution for artists and performers. But my main job is dad and husband!

What was the turning point in your career that led you to start ‘What’s Your Poison’? 

When COVID-19 smashed the world into pieces, the digital space was set alight overnight. I was working crazy hours for the first few months and combined with not being able to leave the house, I was feeling a lot of pressure building up and it was becoming untenable. One day, I just started up the podcast (it used to be a radio show on my radio station, The Eye). It wasn’t really a thought, I just needed an excuse to drink whisky and have ridiculous chats with awesome people to take my mind off things. It immediately took off so I just kept going. It’s still the thing I do to relax.

What was a defining moment in the beginning phase of the podcast that you still look back on today?

During my very first episode, I had booked a guest who didn’t arrive! I was live streaming on Facebook waiting for him to jump on for about an hour and I was getting drunker and drunker until I was a total mess live on Facebook. My friend (and genius comedian) Nik Rabinowitz saw this happening and sent me a message that he’d be happy to jump on. So, my first guest was Nik and I tried to interview him but while I was absolutely up-the-tree! It was a ridiculous interview but it set the tone for podcast and I’ve never looked back since. Thank you Nik!

How did your previous experience in broadcasting prep you for your podcasting journey?

To be honest, great content is all about the art of story-telling. To me, I’m mostly platform agnostic. I want to tell the story on the medium that will best tell the story. So podcasting, radio, film, tv, YouTube are all the same to me. They’re just different ways to reach people that require slightly adjusted ways of telling the story. At HYH, we practice something called “Splitting the content atom”.  This means that you can start with an interesting conversation and turn it into a TV show (short and concise), a podcast (long and unedited), a YouTube video (longer than a TV show but edited and with the ability for commentary), an Instagram post (a bite size piece), a TikTok video (a provocative bite-sized piece), a FB post, a Clubhouse meeting, a Whatsapp broadcast, a branded digital radio piece, etc. – all from one single event.

What are some of the challenges you face when it comes to podcasting? 

There are two major challenges: consistency and quality niche-focussed content. If you can figure out those two, then you’re off to the races.

Throughout your career, if you had to pick out a few special moments, what would they be and why? 

Launching AMPD Studios by Old Mutual has been a dream come true, upsetting Kings of Leon tremendously and making them hate me was terrible but special, debuting my feature film ‘Stone Cold Jane Austin’ at the Cannes Film Festival was life-affirming, presenting The PowerNite of Rock on 5FM was amazing, and my band Cassette opening for Pink on her South African tour with 30 000 people singing our songs back at us stands out as a career high point. Oh, I’m proud of every episode of What’s Your Poison and not for any egotistical reason but because every week I think the podcast format has managed to capture something historic that people will still listen to in years to come 🙂

How easy is it to start a podcast?

Ri.diculous.ly.

What advice do you have for someone who wants to start podcasting? 

Stop wasting your time reading this and do it. There is nothing stopping you except you.

You are also a director at InBroadcasting. Tell us a little more about that.

InBroadcasting is an exciting business in which we are forging new ground in the digital universe from retail radio through to podcasting to live-streaming. At our core, we focus on building powerful content strategies for our clients and building platforms for brands to start to own their own audiences. Some of our current projects include launching Nasty C’s latest podcast which is number one on the national podcast charts (and the number 1 business podcast throughout Africa) as well as building Sportscene Radio, a combination of digital and retail radio. Their online radio station is getting tremendous growth and we believe we will be contending with some of the biggest radio stations in the country within the next few months.

‘What’s Your Poison?’ has new episodes premiering weekly on Spotify, Apple Podcasts and on YouTube and can be found www.jonsavage.com.

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EVENT NEWS

Toni Amani Releases New Music “Do For You”

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Toni Amani is a rising Afrobeat artist, Ghanaian by Nationality but born and raised in the United States. His love for music started at very tender age with a lot of guidance and support from his parents.

Tony Amani – Do For You Cover Art

His latest single “Do For You” is a chill Afrobeat song where Tony affirms his affection for his baby girl and assures her he will go all out and do anything for her just like she does for him. The song was produced by The late Dokta Frabz.

This dance music will be peoples favorite just like Davido’s IF song.

Toni Amani’s career has always been inspired by Tekno, Davido and Kidi.

Stream “Do For You” Here: https://starbuzzmusic.lnk.to/DoForYou

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EVENT NEWS

Gidochi Releases Official Video for “You P3”

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After a successful release of his Mixed Feelings Acoustic video in April, and recent activities of teasing
new images on his social media platforms, Gidochi finally presents us with another extraordinary visuals to complement his classy and well produced record titled “You P3“.
The beautiful song which was lifted from his Mixed Feelings EP conveys the message of assurance for a
lover. It has been a favorite of many since its release in November 2020.
The enchanting visuals directed by Ghana’s Kobe Outta features the talented singer riding on a vintage
motorcycle while having a fun time with his girl.
The rest of the video also displays captivating scenes with Gidochi showing vulnerable emotions.
More importantly the clip synchs with the concept of the song.
It is impressive to say the ‘Supernova Records‘ signee’s music videos over the past years have been
works of art. His music video XXL, was recently nominated in the ‘best edited’ and ‘best photography”
categories at this year’s 4syte Music video awards.
The “High With Me” composer has not only proven to be an amazing singer, he has also proven to be a
professional musician by serving memorable visuals that connects audiences to his music.

Watch Video Below:

Gidochi

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EVENT NEWS

Video Premiere: Kay Bryn – Money

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Ghanaian Hip-hop sensation Kay Bryn has a new one and calls this one “Money” In a special interview with Starbuzz TV when asked about the inspiration behind this song he said “I got the inspiration by a comedy skit which was circulating on social media. It was about a man telling his girlfriend how wild he is thinking of how to make money and so the girlfriend shouldn’t disturb him or try not to seduce him.

Money has always been the ultimate goal for a lot of millennials and I have decided to motivate people through my music about the right way of getting that money. Drill was the best way to do this and I believe this will be the jam for this summer and beyond”.

Stream Money on all digital platforms here: https://starbuzzmusic.lnk.to/KayBryn-Money

Watch official music video of Money below:

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