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CREATIVITY IS THE ANSWER: ADIDAS assembles a team of the world’s most influential creators from across sport culture in new campaign

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Using the world’s greatest moment in sport as the backdrop – adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across Sport Culture, including Leo Messi, Caroline Wozniacki, Pharrell Williams, Paul Pogba and Mohammed Salah.

 

adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.

 

Ryan Morlan, VP Brand Communications at adidas said “We have re-engineered the traditional advertising campaign – the way only the Creator Sports Brand can – by creating endless inspiration through unique and personal content. We are co-creating our story of sport and creativity with our consumers by reacting and responding to their preferences, attitudes, passions and geographies. Athletes in New York will get a different experience from those in London.”

 

adidas has developed its most personal brand experience across mobile, social, digital and broadcast in New York, London, Shanghai Tokyo, Paris, and Los Angeles. Within each of these Key Cities for adidas, athletes will see different and custom content featuring Creators that are shaping sport culture in their city.

 

The story extends through the 56 unique Creator voices on their personal social channels with a range of tailored content – demonstrating how creativity is the difference maker in each of their own game.

 

Viewers are escorted through the backstage for a show like no other. Creators from across sport culture appear gearing up for their unique feats of creativity. José Mourinho directs the backstage, ushering Luis Suarez, Von Miller, Gabriel Jesus, Karlie Kloss and more to the stage. As the show begins, the master of ceremony A$AP Ferg delivers the words that lead viewers through a showcase of creativity. (ANSWER)

 

Football icon Paul Pogba is surrounded by athletes who are inspired by his every move and put their own spin on things, spreading a wave of creativity and unveiling the Predator Tango 18+ Street. From there, you see two adidas Tango squads playing five-a-side, where Caitlyn Schrepfer, renowned freestyle footballer, uses her creativity to go from the streets to stardom alongside Mo Salah and Deli Ali.

 

 

 

Leo Messi added: “On the pitch, a moment of creativity can transform a game – you have to see the things that others can’t see and take chances others won’t. Creativity sets players apart.” 

 

Next up, Javier Hernandez, Muset Ozil and Lindsey Horan show how sport unites people from all backgrounds, beliefs or gender. In the last act, we see legend Leo Messi, inspiring viewers to throw out the script and make their own rules. The film closes with Pharrell passing the mic to the viewer, a call to all to create the answer.

 

A call to action from adidas to consumers worldwide.  Inviting athletes, musicians, artists and filmmakers in adidas Key Cities – London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow – to co-create and shape the brand narrative for the rest of the campaign throughout the World Cup event. These images, moments and content that adidas and makers create together will form the first ever open-sourced campaign and real-time pulse of the world’s greatest sporting event.

To join adidas in changing the world of sport, follow the conversation via #HereToCreate on @adidas Twitter, Instagram and Facebook channels. For more information, please visit adidas.com/HereToCreate.

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JRhyma’s New Album “Faith” Will Be Released On July 30th.

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To have complete confidence or trust in something is to define one’s FAITH. 

FAITH is the new album from JRhyma, a commercial dance-hall afrobeat reggae artist who is combining his influence with his personality, putting his twist on his music passion and preference. 

JRhyma is a multi-talented songwriter, producer, and music director born in Obalende Lagos Nigeria on June 9th, 1985; he is a West African, Nigerian artist and a native of the Edo state of Essan.

Aspirational musicianship pleases JRhyma, gives him hope, and provides benefits for his mental health and the well-being of others when entertaining audiences.

JRhyma’s musical influences include Timaya, 2Face, Wizkid, Davido, and DonJazzy; he has carved his niche singing for the past 20 years during which time he collected various awards including the best male artist of the year award.

JRhyma decided to further his education and pursue his music career, he relocated to the United States of America to achieve his dream in 2009. 

FAITH is JRhyma’s exclusive album release since his 2017 NEXT-LEVEL, he has also worked with SKALE producing the video for TINA which has tallied 5.9k views on YouTube and counting.

JRhyma’s 2017 concert at Minnesota’s Skyway Theatre where he shared the stage with Yemi Alade while participating at the IGBO Festival is his most notable performance to date. JRhyma’s next performance will be at the African Entertainment Award Show in New York City. 

JRhyma is the owner of Money In Da Bank Entertainment. 

Arriving July 30th, 2021 on all popular streaming platforms, Money In Da Bank Entertainment presents FAITH by JRhyma.

Discover FAITH by JRhyma:

https://jrhyma.wixsite.com/jrhyma

https://www.instagram.com/jrhyma/

https://audiomack.com/jrhyma

http://www.tiktok.com/@jrhymababa

https://triller.co/@jrhyma

https://www.youtube.com/channel/UCdljWM2q2a1mvf8KFdGpH1Q

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NEWS

YAA PONO SET TO RELEASE A NEW PROJECT IN JULY

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After releasing Thug diaries late last year, the Uptown energy frontman Yaa Pono is said to release another album next month .

The Ghanaian rapper titles this one “sovran” a project of nine songs and it’s anticipated to make statement for the rapper .

Starbuzz Tv promise to bring y’all Details of the album with respect to release and a lot more . Just stay with us .

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EVENT NEWS

Toni Amani Releases New Music “Do For You”

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Toni Amani is a rising Afrobeat artist, Ghanaian by Nationality but born and raised in the United States. His love for music started at very tender age with a lot of guidance and support from his parents.

Tony Amani – Do For You Cover Art

His latest single “Do For You” is a chill Afrobeat song where Tony affirms his affection for his baby girl and assures her he will go all out and do anything for her just like she does for him. The song was produced by The late Dokta Frabz.

This dance music will be peoples favorite just like Davido’s IF song.

Toni Amani’s career has always been inspired by Tekno, Davido and Kidi.

Stream “Do For You” Here: https://starbuzzmusic.lnk.to/DoForYou

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