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Brushing Teeth Not Part Of Bedtime Routine For Millions Of Children

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A third of children around the world are failing to brush their teeth twice a day, according to new global study commissioned by Pepsodent and released to mark World Oral Health Day. Based on this research, a concerning issue has emerged: a failure to brush at bedtime, something that is proven to cause health and social issues in children, for both the short and long term.

5,000 parents and children were surveyed across eight countries, revealing that 30% of children do not brush twice a day and one in four do not brush their teeth every night. Those children who skip the bedtime brush are twice as likely to have poor oral health as those who brush every night. They are also over 40 per cent more likely to experience frequent oral pain, making them miss twice as many days at school. Around the world, this equates to a potential 293.5 million missed school days over the course of one year due to oral pain.

Despite most parents reporting that their children brush twice a day, when questioned, 39% say they sometimes let them go to bed without brushing. Nearly 4 in 10 even admits they let their children skip brushing as a reward. With oral hygiene habits a typical example of a ‘learned behaviour’ it is vital that parents set a good example to their children in order to protect their smiles in the future, both by ensuring they brush twice daily with fluoride toothpaste and by caring for their own teeth.

Dentists agree that always brushing at night is a vital step in an oral care routine. Dr. Edward Ohene-Marfo explains, “Brushing both day and night can cut tooth decay up to 50% for children compared to brushing once daily. Brushing at night is critical as children’s mouths also produce less saliva when they sleep meaning germs and bacteria have the perfect environment to thrive.”

The impact of skipping the night-time brush does not stop at the oral health benefits, but also has hidden impacts, which are arguably just as serious, including on the child’s confidence. Of those children who say they do not always brush at night, one in five say they have been teased because of their teeth, while one in three say that they find it difficult to make friends and socialise with others.

Since 2005, Pepsodent has partnered with the FDI (World Dental Federation), an independent organisation representing over 1 million dentists, on our Brush Day and Night campaign as well as World Oral Health Day each year, to drive awareness and promote oral health. As part of this ongoing commitment, Pepsodent has developed Brush, Story, Sleep with behaviour change and dental experts. This initiative will be launched to coincide with World Oral Health Day 2020 on Friday March 20, the largest global awareness campaign for oral health.

Pepsodent’s Brush, Story, Sleep aims to make the bedtime experience fun and educational by encouraging children to brush their teeth for two minutes every night before rewarding them with a fun bedtime story. In making night-brushing something that children look forward to and want to do, behavioural scientists know that it is more likely to be practised regularly, which in turn leads to it becoming a habitual behaviour.

Joel Boateng, Category Manager, Unilever Ghana says, “We’re delighted to introduce “The Adventures of Little Brush Big Brush” storybook and a night-time brushing calendar from Pepsodent, as engaging tools to make brushing fun, so that children will look forward to brushing before bed. Our brand is on a mission to eradicate preventable oral disease so everyone can unlock the power of their smile.

This is our latest initiative building on over 25 years of helping to improve the oral care habits of millions around the world with our Brush Day and Night school programmes and free dental check-ups. The Brush Story, Sleep campaign has been developed with behaviour science experts and we hope this will help grow Pepsodent’s positive impact in new ways, helping families create a lifelong habit of brushing at night.”

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Toni Amani Releases New Music “Do For You”

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Toni Amani is a rising Afrobeat artist, Ghanaian by Nationality but born and raised in the United States. His love for music started at very tender age with a lot of guidance and support from his parents.

Tony Amani – Do For You Cover Art

His latest single “Do For You” is a chill Afrobeat song where Tony affirms his affection for his baby girl and assures her he will go all out and do anything for her just like she does for him. The song was produced by The late Dokta Frabz.

This dance music will be peoples favorite just like Davido’s IF song.

Toni Amani’s career has always been inspired by Tekno, Davido and Kidi.

Stream “Do For You” Here: https://starbuzzmusic.lnk.to/DoForYou

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Gidochi Releases Official Video for “You P3”

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After a successful release of his Mixed Feelings Acoustic video in April, and recent activities of teasing
new images on his social media platforms, Gidochi finally presents us with another extraordinary visuals to complement his classy and well produced record titled “You P3“.
The beautiful song which was lifted from his Mixed Feelings EP conveys the message of assurance for a
lover. It has been a favorite of many since its release in November 2020.
The enchanting visuals directed by Ghana’s Kobe Outta features the talented singer riding on a vintage
motorcycle while having a fun time with his girl.
The rest of the video also displays captivating scenes with Gidochi showing vulnerable emotions.
More importantly the clip synchs with the concept of the song.
It is impressive to say the ‘Supernova Records‘ signee’s music videos over the past years have been
works of art. His music video XXL, was recently nominated in the ‘best edited’ and ‘best photography”
categories at this year’s 4syte Music video awards.
The “High With Me” composer has not only proven to be an amazing singer, he has also proven to be a
professional musician by serving memorable visuals that connects audiences to his music.

Watch Video Below:

Gidochi

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Video Premiere: Kay Bryn – Money

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Ghanaian Hip-hop sensation Kay Bryn has a new one and calls this one “Money” In a special interview with Starbuzz TV when asked about the inspiration behind this song he said “I got the inspiration by a comedy skit which was circulating on social media. It was about a man telling his girlfriend how wild he is thinking of how to make money and so the girlfriend shouldn’t disturb him or try not to seduce him.

Money has always been the ultimate goal for a lot of millennials and I have decided to motivate people through my music about the right way of getting that money. Drill was the best way to do this and I believe this will be the jam for this summer and beyond”.

Stream Money on all digital platforms here: https://starbuzzmusic.lnk.to/KayBryn-Money

Watch official music video of Money below:

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