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Afro Nation Ghana Festival: Tourism And Economic Benefits

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Ahead of the Afro Nation Ghana festival, SMADE, Co-Founder of Afro Nation said “Our only interest is to provide quality entertainment experience to our customers.”

If experiences shared by festival-goers and industry players both on social media and in mainstream media is anything to go by, then, organisers of the four-day beach festival delivered on their promise.

Aside the fun and great experience which organisers of Afro Nation Ghana delivered, the economic and social benefits of the festival which climaxed the “Year Of Return” celebrations in Accra from December 27-30 at Laboma beach can never be overlooked.

Afro Nation Ghana festival which witnesses spectacular production and entertainment experience saw individuals from different parts of the world travel miles via air/land to create memories and be part of the historic “Year of Return” celebrations which was formerly launched in September 2018 by the Akufo-Addo administration.

The 15-year-long tourism plan entails a strategy which seeks to increase the annual number of tourists to Ghana from one million to eight million per year by 2027. In the plan, Ghana’s travel industry is projected to raise $8.3 billion a year by 2027.

The number of people who visited the country as a result of Afro Nation and other competing events and activities, is a clear indication that Ghana as a country has been well placed on the global map. This clearly stimulates the growth of tourism and other businesses in the country. These visitors spent money both on and off-site which generate revenue for businesses within the communities in which they visited.

Contrary to claims by some individuals that the festival was not beneficial to Ghana as a country, the Afro Nation brand which rides on the promotion of anything African, since the announcement of its return to Africa, contracted several local companies, suppliers, construction workers and vendors as part of their contribution and adherence to the local content rule. One hundred and fifty labourers were engaged each day to handle various responsibilities during the four-day festival.

Afro Nation again provided business opportunities to local real estate companies where executives and artists billed for the festival were hosted to a tune of thousands of dollars.

In addition, the festival also attracted high profile individuals in entertainment, fashion and business. Some of these individuals who flew in from miles away to witness good entertainment did it out of love for African music. The A-list artists billed for the event also speaks to the fact that the Afro Nation brand is not interested in profit maximisation rather keen on providing all and sundry the best performances from these global entertainers.

Afro Nation again served as a platform for the promotion of our local artists such as Shatta Wale, Stonebwouy, Becca, Efya, Kidi, Kwame Eugene and a host of other Ghanaian artists who mounted the gigantic world-class stage to entertain their fans.

Several individuals have shared their unforgettable memories made at the beach festival.

One of such individuals is newly wedded couple Caesar and Ellen who couldn’t resist the fun-filled experience “we are lovers of music and although we have been standing for long, the ecstasy at the festival grounds makes you forget about your aching feet” they expressed.

The festival in my view has a lot to offer Ghana in tourism, business, aviation and entertainment. It is, therefore, not surprising that most individuals who had a feel of this spectacular display of world-class show and appreciate the commitment exhibited by the team, have begun asking when Afro Nation 2020 will be announced.

Interestingly, Ghana is the first country selected for the festival’s African debut. The big question is: Will organisers of the festival want to return to host another Afro Nation festival in Ghana?

The writer: Ohenewaa Brown

Communications Consultant

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EVENT NEWS

VGMA 1ST NATIONAL MUSIC SUMMIT – MEET YOUR SPEAKERS

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As part of the world music day celebration and as part of the activities lined up for the VGMA Musical June, Ghana’s biggest music awards scheme introduces the VGMA National Music Summit.

The summit is to use music as a tool to drive social change and is aimed at using education to empower players in the industry to help better the lot of the sector.

The summit is to be held with limited audience but shared with millions across the VGMA official social media channels. It starts at 10am and ends at 2pm.

The 4 hour event is meant to engage Musicians, Music Producers & Managers, Distributors of Music, Music Promoters, Media and Other Industry Players nationally to discuss core industry issues.

At the end of the dialogue, a communique on the insights, conclusions and recommendations collated from the discussions will be presented to the Ministry of Tourism & Creative Arts for consideration. There will be 3 panel discussions; Royalties – The Way Forward, Music Distribution in the Digital Era and Play it LIVE.

Starting off the conversation for Royalties- The way forward, are; Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Rex Omar – Chairman Ghamro and Veteran Ghanaian musician. Abraham Adjetey, President of Ghamro. Trigmatic, is a Ghanaian award winning musician, composer, songwriter and Philanthropist. Last but not least, Cynthia Quarcoo, Managing Partner, CQ Legal & Consulting.

Leading the conversations in the Music distribution in the digital era are 3 distinguished industry players with in-depth practical knowledge in their respective field of endeavor. Chioma Onuchukwu is Head of Operations at TuneCore Nigeria, Ghana, Tanzania, Sierra Leone, Liberia, Gambia & Ethiopia. Jefferson Seneadza CEO of Aftown – a digital sales platform. Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Juan Gomez is the Head of African Content and Curation at Pandora Media.

CEO EKB Records a talent Management and Entertainment company and LIVE Music enthusiast Kiki Banson, will be heading the PLAY IT LIVE discussion. With support from Kwame Yeboah, a Ghanaian born, UK based multi-talented instrumentalist, producer and keyboard player and programmer and Beats Mechanic.

The event will be hosted by Rudy Kwakye – Executive Producer AfroNationGhana Festival.

The VGMA NATIONAL MUSIC SUMMIT is powered by charterhouse, partnered by Tv3, GHQR, KPMG, DStv, Media partners and proudly brought to you by Vodafone, Together We Can!

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EVENT NEWS

Nanky Wins VGMA22 Unsung Initiative

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Ahead of the most prestigious music awards scheme in Ghana, Vodafone Ghana Music Awards 2021 slated for 25th and 26th June, Nanky has been announced winner of the Unsung Initiative.

The fast rising 28 year old Tema based Afro-Pop. R&B, Highlife singer who is currently signed on Sultan Incorporation was on Friday 18th June 2021 announced winner on TV3’s Showbiz 360 hosted by Giovani Caleb.

He won ahead of his competitors Oseikrom sikani, Adelaide the seer, Koby Tuesday, Kwame Yogot, Malcom Nuna, Queendalyn and Naana Blu.

Nanky, as the tradition has been since its inception in 2015, will get to perform at this year’s edition of the Vodafone Ghana Music Awards which would be held on Saturday, 26th June, 2021.

The Unsung is an initiative to project underground artistes who need the platform and exposure to make it to mainstream. Previous year’s has seen winners like Lynx Entertainment artiste Kuami Eugene, Reggae/dancehall artiste KelvynBoy among others.

The Unsung Initiative is produced by Charterhouse and brought to you by Closeup Toothpaste.

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EVENT NEWS

VGMA 2021 – Ghana’s biggest music weekend beckons!

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Two nights of drama, awards, and exhilarating performances from 30 chart-topping acts will be LIVE in the spotlight at the 22nd Vodafone Ghana Music Awards.

From Efya, Kuame Eugene, Eno Barony, KiDi, Kwesi Arthur, Kofi Kinaata, Adina, Joe Mettle, Diana Hamilton, Medikal, Okyeame Kwame, through to Epixode, DopeNation, Mzvee, Sista Afia, Yaa Yaa, Dead Peepol, Yaw Tog, Gyakie, Fameye, Bethel Revival Choir, the VGMA will be the center of national attention next week Saturday.

Do well not to miss out on the two day event happening on the 25th & 26th June which will be live on TV3, Akwaaba Magic, Soundcity TV and on Ghana Music Awards, and MTV social media pages.

The VGMA is produced by Charterhouse with support from TV3, DSTV, GHQR Code and Vodafone.

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