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Africa Film Academy Embarks On An Initiative To #MaskUpAfrica with 52 Million Masks

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To All Creative Industry Stakeholders 

What a year 2020 has turned out to be: The word ‘Amazing’ might come to mind. Unexpected, perhaps? Surprising? Crazy?

However we may choose to describe it, this year has certainly impacted us in the most unpredictable way.

As creatives our survival is based on our freelance and independent work. We work as teams, closely collaborating with each other to share our stories, keep people entertained and pass on a message to an audience that has always been willing to encourage our creativity. 

Social distancing is alien to us. We thrive on face-to-face contact on our film sets, we share and shape our ideas over long meetings and we constantly travel in search of the location and talent for our next creative project.

2020 has compelled us to adjust, and through all of this we find joy in the knowledge that the works we have been able to create contribute to making our world just a little bit better to live in, despite the circumstances.

The demand for the work we have already done is reaching unprecedented levels as people are consuming as much as they can of books, films, television shows, music, dance—to escape and to forget the reality of this virus.

It therefore begs the question ‘What more can we do?’ Surely it is incumbent upon all of us to play our part in contributing in some way towards an even safer world… and, more importantly, an even safer Africa!



Africa Film Academy and our coalition of partners within the creative space, have come to realize that many of our brothers and sisters around the Continent simply cannot afford the protective masks.

We, at Africa Film Academy, and our coalition of partners including OsigweAnyiam-Osigwe Foundation, Charles Granville Company, Joyce Banda Foundation International, Femmes et Prisons d’Afrique, Pan African Film & Arts Festival, AFC Pan-African Consortium, Bodyworks Nigeria, The New Mind, Truliving Africa, BBB Media, Mambokadzi African Media & Entertainment Network – and many other Creatives – have come together to do our part in helping mitigate what threatens to be an inevitable spike in the spread of COVID-19 in our communities.

We have decided to Mask Up Africa.

We need the help of fellow creatives, corporate Africa and every single person who identifies with the Motherland – Africa – as we prepare to embark on this massive campaign that will ensure that our most vulnerable brothers and sisters are protected by having access to masks.

This is yet another call to unified action ‘by Africans for Africans’ in keeping with the consciousness promoted by the teachings of Marcus Garvey…

The campaign, titled ‘MASK UP AFRICA’ is being launched on the 25th of May – significantly, Africa Day – as we seek to raise the necessary funds and resources needed to distribute masks across our Motherland, Africa.

Our initial target is to raise 52 million masks – one million for each African state – with priority being given to the most vulnerable communities.



What do we need from you?

First and foremost, we are calling out to all Creative Africans, no matter where you are, to join the MaskUpAfrica campaign.  This involves just a few basic requirements:

Make a 30-second video supporting the campaign by showcasing the importance of wearing a Mask

Post a picture of yourself wearing your own mask with (the hashtag) #MaskUpAfrica included. Post it on your Facebook, Instagram and all your social media handles. Encourage your followers to (hashtag) MaskUpAfrica.

Encourage donations to the MaskUpAfrica campaign. Our target is 52 million masks. We believe that if each one of us donated $1 to the campaign we will achieve our goal.


You can support in kind by sourcing masks and sending them to us to distribute or you can equally work with us to make sure your masks are distributed.

All donations we get will be visible on our website and weekly updates will be given on our social media handles.

In conclusion, the Africa Film Academy and our partners have taken on many major campaigns in the past such as the ‘No Baga’ campaign which created awareness for peaceful voting and being your brother’s keeper. The same campaign also provided meals for all the internally displaced (IDP) camps around Nigeria. We have also organized peace concerts across Nigeria to raise awareness on the impact of terrorist attacks in our country.

As Covid-19 continues to ravage the world let Africa not be found wanting.  We urge you all to join forces with us as we take the initiative to help ourselves by joining together to #MaskUpAfrica.

For further inquiries please visit: www.africafilmacademy.com/maskupafrica

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EVENT NEWS

VGMA 1ST NATIONAL MUSIC SUMMIT – MEET YOUR SPEAKERS

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As part of the world music day celebration and as part of the activities lined up for the VGMA Musical June, Ghana’s biggest music awards scheme introduces the VGMA National Music Summit.

The summit is to use music as a tool to drive social change and is aimed at using education to empower players in the industry to help better the lot of the sector.

The summit is to be held with limited audience but shared with millions across the VGMA official social media channels. It starts at 10am and ends at 2pm.

The 4 hour event is meant to engage Musicians, Music Producers & Managers, Distributors of Music, Music Promoters, Media and Other Industry Players nationally to discuss core industry issues.

At the end of the dialogue, a communique on the insights, conclusions and recommendations collated from the discussions will be presented to the Ministry of Tourism & Creative Arts for consideration. There will be 3 panel discussions; Royalties – The Way Forward, Music Distribution in the Digital Era and Play it LIVE.

Starting off the conversation for Royalties- The way forward, are; Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Rex Omar – Chairman Ghamro and Veteran Ghanaian musician. Abraham Adjetey, President of Ghamro. Trigmatic, is a Ghanaian award winning musician, composer, songwriter and Philanthropist. Last but not least, Cynthia Quarcoo, Managing Partner, CQ Legal & Consulting.

Leading the conversations in the Music distribution in the digital era are 3 distinguished industry players with in-depth practical knowledge in their respective field of endeavor. Chioma Onuchukwu is Head of Operations at TuneCore Nigeria, Ghana, Tanzania, Sierra Leone, Liberia, Gambia & Ethiopia. Jefferson Seneadza CEO of Aftown – a digital sales platform. Munyaradzi Chanetsa, A&R Manager, Sony South Africa. Juan Gomez is the Head of African Content and Curation at Pandora Media.

CEO EKB Records a talent Management and Entertainment company and LIVE Music enthusiast Kiki Banson, will be heading the PLAY IT LIVE discussion. With support from Kwame Yeboah, a Ghanaian born, UK based multi-talented instrumentalist, producer and keyboard player and programmer and Beats Mechanic.

The event will be hosted by Rudy Kwakye – Executive Producer AfroNationGhana Festival.

The VGMA NATIONAL MUSIC SUMMIT is powered by charterhouse, partnered by Tv3, GHQR, KPMG, DStv, Media partners and proudly brought to you by Vodafone, Together We Can!

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EVENT NEWS

Nanky Wins VGMA22 Unsung Initiative

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Ahead of the most prestigious music awards scheme in Ghana, Vodafone Ghana Music Awards 2021 slated for 25th and 26th June, Nanky has been announced winner of the Unsung Initiative.

The fast rising 28 year old Tema based Afro-Pop. R&B, Highlife singer who is currently signed on Sultan Incorporation was on Friday 18th June 2021 announced winner on TV3’s Showbiz 360 hosted by Giovani Caleb.

He won ahead of his competitors Oseikrom sikani, Adelaide the seer, Koby Tuesday, Kwame Yogot, Malcom Nuna, Queendalyn and Naana Blu.

Nanky, as the tradition has been since its inception in 2015, will get to perform at this year’s edition of the Vodafone Ghana Music Awards which would be held on Saturday, 26th June, 2021.

The Unsung is an initiative to project underground artistes who need the platform and exposure to make it to mainstream. Previous year’s has seen winners like Lynx Entertainment artiste Kuami Eugene, Reggae/dancehall artiste KelvynBoy among others.

The Unsung Initiative is produced by Charterhouse and brought to you by Closeup Toothpaste.

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EVENT NEWS

VGMA 2021 – Ghana’s biggest music weekend beckons!

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Two nights of drama, awards, and exhilarating performances from 30 chart-topping acts will be LIVE in the spotlight at the 22nd Vodafone Ghana Music Awards.

From Efya, Kuame Eugene, Eno Barony, KiDi, Kwesi Arthur, Kofi Kinaata, Adina, Joe Mettle, Diana Hamilton, Medikal, Okyeame Kwame, through to Epixode, DopeNation, Mzvee, Sista Afia, Yaa Yaa, Dead Peepol, Yaw Tog, Gyakie, Fameye, Bethel Revival Choir, the VGMA will be the center of national attention next week Saturday.

Do well not to miss out on the two day event happening on the 25th & 26th June which will be live on TV3, Akwaaba Magic, Soundcity TV and on Ghana Music Awards, and MTV social media pages.

The VGMA is produced by Charterhouse with support from TV3, DSTV, GHQR Code and Vodafone.

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