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Africa Film Academy Embarks On An Initiative To #MaskUpAfrica with 52 Million Masks

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To All Creative Industry Stakeholders 

What a year 2020 has turned out to be: The word ‘Amazing’ might come to mind. Unexpected, perhaps? Surprising? Crazy?

However we may choose to describe it, this year has certainly impacted us in the most unpredictable way.

As creatives our survival is based on our freelance and independent work. We work as teams, closely collaborating with each other to share our stories, keep people entertained and pass on a message to an audience that has always been willing to encourage our creativity. 

Social distancing is alien to us. We thrive on face-to-face contact on our film sets, we share and shape our ideas over long meetings and we constantly travel in search of the location and talent for our next creative project.

2020 has compelled us to adjust, and through all of this we find joy in the knowledge that the works we have been able to create contribute to making our world just a little bit better to live in, despite the circumstances.

The demand for the work we have already done is reaching unprecedented levels as people are consuming as much as they can of books, films, television shows, music, dance—to escape and to forget the reality of this virus.

It therefore begs the question ‘What more can we do?’ Surely it is incumbent upon all of us to play our part in contributing in some way towards an even safer world… and, more importantly, an even safer Africa!



Africa Film Academy and our coalition of partners within the creative space, have come to realize that many of our brothers and sisters around the Continent simply cannot afford the protective masks.

We, at Africa Film Academy, and our coalition of partners including OsigweAnyiam-Osigwe Foundation, Charles Granville Company, Joyce Banda Foundation International, Femmes et Prisons d’Afrique, Pan African Film & Arts Festival, AFC Pan-African Consortium, Bodyworks Nigeria, The New Mind, Truliving Africa, BBB Media, Mambokadzi African Media & Entertainment Network – and many other Creatives – have come together to do our part in helping mitigate what threatens to be an inevitable spike in the spread of COVID-19 in our communities.

We have decided to Mask Up Africa.

We need the help of fellow creatives, corporate Africa and every single person who identifies with the Motherland – Africa – as we prepare to embark on this massive campaign that will ensure that our most vulnerable brothers and sisters are protected by having access to masks.

This is yet another call to unified action ‘by Africans for Africans’ in keeping with the consciousness promoted by the teachings of Marcus Garvey…

The campaign, titled ‘MASK UP AFRICA’ is being launched on the 25th of May – significantly, Africa Day – as we seek to raise the necessary funds and resources needed to distribute masks across our Motherland, Africa.

Our initial target is to raise 52 million masks – one million for each African state – with priority being given to the most vulnerable communities.



What do we need from you?

First and foremost, we are calling out to all Creative Africans, no matter where you are, to join the MaskUpAfrica campaign.  This involves just a few basic requirements:

Make a 30-second video supporting the campaign by showcasing the importance of wearing a Mask

Post a picture of yourself wearing your own mask with (the hashtag) #MaskUpAfrica included. Post it on your Facebook, Instagram and all your social media handles. Encourage your followers to (hashtag) MaskUpAfrica.

Encourage donations to the MaskUpAfrica campaign. Our target is 52 million masks. We believe that if each one of us donated $1 to the campaign we will achieve our goal.


You can support in kind by sourcing masks and sending them to us to distribute or you can equally work with us to make sure your masks are distributed.

All donations we get will be visible on our website and weekly updates will be given on our social media handles.

In conclusion, the Africa Film Academy and our partners have taken on many major campaigns in the past such as the ‘No Baga’ campaign which created awareness for peaceful voting and being your brother’s keeper. The same campaign also provided meals for all the internally displaced (IDP) camps around Nigeria. We have also organized peace concerts across Nigeria to raise awareness on the impact of terrorist attacks in our country.

As Covid-19 continues to ravage the world let Africa not be found wanting.  We urge you all to join forces with us as we take the initiative to help ourselves by joining together to #MaskUpAfrica.

For further inquiries please visit: www.africafilmacademy.com/maskupafrica

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EVENT NEWS

Guinness Unfolds An Incredible Story Of Black Shines Brightest With Incredible Zigi

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Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed ‘Black Shines Brightest’.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.

Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.

Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.

In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.

Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels – @GuinnessGhana.

Just like Incredible Zigi, Guinness is bursting with life. It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.

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Juliet Bawuah Wins African Woman In Sport Award

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The Group Head of Sports at Media General (TV3, 3FM, Onua FM, Onua TV, Connect FM, Akoma FM), Juliet Bawuah has won this year’s African Woman in Sport award at the GSport Awards.

Held in South Africa on Tuesday August 31, Juliet beat off competition from South African footballer Ode Fulutudilu and Violet Jubane, a Zimbabwean football administrator.

“Honoured to have won the Imperial African Woman in Sport award at last night’s GSport Awards in South Africa. This is a win for all African women in sport putting in effort to achieve their set goals. Big thanks to the jury and fans who voted @gsport4girls #gsport16 #SheOwnsHerSuccess,” she posted on Twitter.

The GSport Awards was founded in 2006 by South African Cricket Presenter Kass Naidoo to celebrate and promote African women in sport.

This year marked the award’s 16th edition.

The GSport recognition adds to a tall list of awards and nominations Juliet continues to receive. It is coming on the back of her recent nomination in the 2021 EMY Awards Young Achiever of the Year category.

Her other professional recognitions include: Video Short Feature Shortlist and Video Athlete Profile Shortlist, 2020 International Sport Press Association (AIPS) Awards. Previously, in the same scheme in 2019, she was Top Ranked Entrant (Number 1 work in Africa, 7th in the World – Video Short Feature category); Finalist, Sports Journalist of the Year, National Communications Awards (2020, Ghana), Winner, Sports Journalist of the Year, National Communications Awards (2019, Ghana), Winner, Ghana Outstanding Women Awards (GOWA), Sports Journalist (2019) and Finalist, Sports Media Pearl Awards, Dubai, UAE, 2015).

Prior to TV3, Juliet worked at CITI FM, ETV, Metro TV, Goal, CafOnline, Euronews’ sister station, Africanews. She is also a Contributor for Premier League TV, LA Liga TV, BBC, Aljazeera, and the Turkish broadcaster TRT.

Juliet is Radio Netherlands Training Centre (RNTC) trained and an alumna of the US State Department-sponsored International Visitor Leadership Program (IVLP). Her other professional affiliations cover Ballon d’Or (Women’s Category) – Member, Voting Jury, CAF African Footballer of the Year – Member, Voting Jury, FourFourTwo Awards – Member, Voting Jury, CAF Media Expert – Member, Panel, International Sports Journalists Association (AIPS) – Member, Sports Writers Association of Ghana (SWAG) – Member and the Ghana Journalists Association (GJA) – Member.

Juliet is Founder of the Africa Women’s Sports Summit, CEO of Sportted Ghana Limited, a boutique sports agency and also the immediate past Brand & Strategy Relations Manager at Ghana Premier League side Berekum Chelsea.

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EVENT NEWS

BBNaija: Biggie Serves The Ultimate Twist As Jackie B And Jay Paul Emerge Heads Of House

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For this week’s Head of House (HoH) challenge, the BBNaija Shine Ya Eye housemates were all gingered to bring their A-game after the triple eviction last Sunday night. In a shocking twist, Big Brother told the housemates that tonight’s HoH challenge and nomination process would be rolled into one.

The male and female to finish the fastest would become the ‘Heads’ of House and will share the lounge as well as receive joint immunity. At the end of the challenge, the other 15 housemates will be put up for possible eviction.

The first challenge required the housemates to drink whatever number they roll on the dice. The second challenge required the housemates to eat eggs soaked in a milky concoction before moving on to the next challenge. For challenge number three, the housemates had to enter the slimy pool and pick two keys, which they dropped in a bucket held by a skeleton. The fourth challenge required them to crawl slowly across a slippery path from one end to another. And for the fifth and final challenge, the housemates used a straw to transfer a reddish concoction into beakers.

Saga had the honour of starting the game, but luck wasn’t on his side as he didn’t find any of the keys. Nini took on the challenge, tried very hard not to puke and ended up without a key. WhiteMoney gave it his best but didn’t find a key as well. At the end of the grueling challenge, Jackie B and Jay Paul emerged winners of the double HoH whilst the rest of the housemates were automatically put up for possible eviction on Sunday, 5 September.

The voting lines opened on Monday at 8pm and will close on Thursday, 2nd September at 9pm.

Voting will be on the Africa Magic website and via the MyDStv and MyGOtv apps. Abeg is the headline sponsor of Big Brother Naija season 6, and the associate sponsor is Patricia.

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